I want to start this newsletter with a question:

Why be an entrepreneur at all?

Is it to make a lot of money?
To create something no one’s ever seen before?
To become known for what you built and get power, recognition, and prestige?

A lot of people believe this is what entrepreneurship is all about.
And honestly — I get it.
Building the next Apple or Tesla is cool. It’s sexy. It’s the dream, right?

But there’s another side to entrepreneurship.
A side that doesn’t get the same spotlight.

The Lifestyle Business Path

To me, entrepreneurship can also be about these 3 things:

1. Serving people – using your unique personality, skills, and creativity to help others

2. Freedom – having the ability to actually live life outside of work (travel, eat well, rest, explore)

3. Connection – building genuine relationships with the people you serve and the people you meet along the way

Some call this a lifestyle business.
And I like that term — because you’re optimizing for life, not prestige.

Now don’t get me wrong:
Building a huge tech company or becoming a retail giant is dope AF.
But I think it’s important to be brutally honest with yourself first:

What do you actually want from life?
Before you start sprinting, ask yourself where the finish line really is (and if there needs to be one at all...)

My Personal Path (So Far)

I don’t have all the answers — not even close.
And I probably don’t fully know myself yet either. But I’m working on it.

What I have done is tried a lot of business models.
If you want the full story, I talk more about that in this video and on my website.

And now, at 25, I feel like I’m finally getting closer to knowing what I want.

I want to build a business that’s centered around:

• Serving

• Freedom

• Connection

Because those are the things that actually make me feel alive.
I love helping people getting closer to their goals - it makes me happy.
I don’t want someone telling me when, where, or how to work.
I want to travel when I want, eat what I want, and do work that matters — with people I actually like.
And I want to have real conversations and real relationships, not just surface-level status games.

Being a Right Hand Operator lets me live this way.
And I’m more excited than ever to keep building on this model.
Maybe one day I’ll scale it beyond myself (more on that later).
But my promise to myself is this:
I’ll never sacrifice those 3 things just to “look successful.”

Final Thought

I also love to experiment, build side projects, and invest in startups with big dreams.
But at the core of everything I do is this one filter:

👉 Does this help me truly live life before I die? Or am I just chasing prestige?

That’s the reflection for today.
Hope it gave you something to think about too.

See you next Monday.
— Morten

I want to start this newsletter with a question:

Why be an entrepreneur at all?

Is it to make a lot of money?
To create something no one’s ever seen before?
To become known for what you built and get power, recognition, and prestige?

A lot of people believe this is what entrepreneurship is all about.
And honestly — I get it.
Building the next Apple or Tesla is cool. It’s sexy. It’s the dream, right?

But there’s another side to entrepreneurship.
A side that doesn’t get the same spotlight.

The Lifestyle Business Path

To me, entrepreneurship can also be about these 3 things:

1. Serving people – using your unique personality, skills, and creativity to help others

2. Freedom – having the ability to actually live life outside of work (travel, eat well, rest, explore)

3. Connection – building genuine relationships with the people you serve and the people you meet along the way

Some call this a lifestyle business.
And I like that term — because you’re optimizing for life, not prestige.

Now don’t get me wrong:
Building a huge tech company or becoming a retail giant is dope AF.
But I think it’s important to be brutally honest with yourself first:

What do you actually want from life?
Before you start sprinting, ask yourself where the finish line really is (and if there needs to be one at all...)

My Personal Path (So Far)

I don’t have all the answers — not even close.
And I probably don’t fully know myself yet either. But I’m working on it.

What I have done is tried a lot of business models.
If you want the full story, I talk more about that in this video and on my website.

And now, at 25, I feel like I’m finally getting closer to knowing what I want.

I want to build a business that’s centered around:

• Serving

• Freedom

• Connection

Because those are the things that actually make me feel alive.
I love helping people getting closer to their goals - it makes me happy.
I don’t want someone telling me when, where, or how to work.
I want to travel when I want, eat what I want, and do work that matters — with people I actually like.
And I want to have real conversations and real relationships, not just surface-level status games.

Being a Right Hand Operator lets me live this way.
And I’m more excited than ever to keep building on this model.
Maybe one day I’ll scale it beyond myself (more on that later).
But my promise to myself is this:
I’ll never sacrifice those 3 things just to “look successful.”

Final Thought

I also love to experiment, build side projects, and invest in startups with big dreams.
But at the core of everything I do is this one filter:

👉 Does this help me truly live life before I die? Or am I just chasing prestige?

That’s the reflection for today.
Hope it gave you something to think about too.

See you next Monday.
— Morten