I missed last Monday again... Last week my head was in a different space. I had a tough decision on my mind, and I let it steal my attention. The silver lining: a few of you messaged asking where the post was — I take that as a compliment. It means you expect it and (hopefully) enjoy reading these.

With that in mind, I’m making a change: I’m moving from weekly to one post at the end of each month. Less filler, more juice. I’d rather give you a meaningful recap with real lessons than force an update when there isn’t much to say. So this is a quick Monday note, and then I’ll switch to end-of-month recaps.

August was good. I brought in ~100k NOK with the consulting business, delivered solid results, and I’m heading into autumn with a clear plan. Focused.

On the side of my consulting business, I’ve been helping a developer friend with an AI startup — supporting product, booking meetings, and we even landed paying customers. Someone from a VC firm (through my network) asked what I was working on when I bumped into him in the office building; I mentioned the startup. A few days later, we had a meeting with them and were invited into a cohort with a likely investment (only 3-5% of 160k applicants are accepted...) We had three days to decide. On the last day, we both signed.

The very next morning my gut was loud and clear: this isn’t right.

I talked to my friend and told him I needed to focus on my thing; he should keep going if he wanted — he’s the real founder anyway, he built it. We agreed. Then I called the VC and withdrew. They understood.

The relief I felt right after told me everything. I’ve made the mistake of taking on too much before. Not again. I want my freedom (no VC´s breathing down my neck) and the focus to build something excellent — not two things half-baked.

There’s a butterfly-effect element to choices like this: small decisions now can send your life in completely different directions years later. We’re bad at thinking long-term; this time I chose long-term focus over short-term excitement.

• I keep my focus on "my new consulting business"

• Curiosity is great, but capacity is finite.

• Depth over width. Fewer things, done extremely well.

Thanks for reading — and for holding me accountable. See you in the end-of-September recap.

I missed last Monday again... Last week my head was in a different space. I had a tough decision on my mind, and I let it steal my attention. The silver lining: a few of you messaged asking where the post was — I take that as a compliment. It means you expect it and (hopefully) enjoy reading these.

With that in mind, I’m making a change: I’m moving from weekly to one post at the end of each month. Less filler, more juice. I’d rather give you a meaningful recap with real lessons than force an update when there isn’t much to say. So this is a quick Monday note, and then I’ll switch to end-of-month recaps.

August was good. I brought in ~100k NOK with the consulting business, delivered solid results, and I’m heading into autumn with a clear plan. Focused.

On the side of my consulting business, I’ve been helping a developer friend with an AI startup — supporting product, booking meetings, and we even landed paying customers. Someone from a VC firm (through my network) asked what I was working on when I bumped into him in the office building; I mentioned the startup. A few days later, we had a meeting with them and were invited into a cohort with a likely investment (only 3-5% of 160k applicants are accepted...) We had three days to decide. On the last day, we both signed.

The very next morning my gut was loud and clear: this isn’t right.

I talked to my friend and told him I needed to focus on my thing; he should keep going if he wanted — he’s the real founder anyway, he built it. We agreed. Then I called the VC and withdrew. They understood.

The relief I felt right after told me everything. I’ve made the mistake of taking on too much before. Not again. I want my freedom (no VC´s breathing down my neck) and the focus to build something excellent — not two things half-baked.

There’s a butterfly-effect element to choices like this: small decisions now can send your life in completely different directions years later. We’re bad at thinking long-term; this time I chose long-term focus over short-term excitement.

• I keep my focus on "my new consulting business"

• Curiosity is great, but capacity is finite.

• Depth over width. Fewer things, done extremely well.

Thanks for reading — and for holding me accountable. See you in the end-of-September recap.