A longer one today, so buckle up!

This first part might not be super interesting to everyone, but personally, I’ve always found company structure really fun. I love seeing how other people organize their businesses behind the scenes and I believe it helps you understand how and why I do what I do — so let me show you how I do it:

I run everything under Gilje Group AS (previously called Gilje Ventures AS).
This company used to own:

• My marketing agency from a few years ago (Funnel Media AS)

• My shares in past ecom stores (ex. Vivvoe AS)

• Netthandelakademiet AS (our ecom academy)

• Some early-stage angel investments

So basically — it's been my holding company since 2020.

Now, it still owns shares in a few angel investments + it functions as my operating company.

Under Gilje Group, I’m now running my new business called Gilje & Co — but this is not its own AS. It’s just a business name owned and operated by Gilje Group AS.

I asked my accountant about setting up a separate AS for Gilje & Co, and he said there’s no point since I want to own it 100% anyway. It would just mean more accounting time and extra expenses.

Here’s the simple structure:

Gilje Group AS
↳ owns shares in angel investments + any future companies I co-found with people.
↳ operates Gilje & Co (my Right Hand Operator business)

Everything runs through Gilje Group AS, and that’s where I pay myself from.

As you know, I currently work closely with 2 amazing clients as a Right Hand Operator.

For Client A:
We’re building a brand-new internal structure across both of his companies.
Lots of time spent in Notion, setting up dashboards, SOPs, and systems — basically laying a solid foundation for growth.

For Client B:
We’re focused on sales — leadership coaching, to be specific.
Last week, we closed 2 deals at 30k NOK each (incl. VAT), totaling 60k in gross revenue (48k excl. VAT).
The goal moving forward: 2 deals per week, bringing in around 200k/month for him.

That means my invoice for him becomes:
30k retainer + commission — likely totaling close to 50k/month.

And with my other client launching his sales-focused offers next month, I believe I’ll reach the same level there too. He sells workshops within finance. High ticket. And my commissions here are slightly higher.

Which leads to this:

Within just 2–3 months, my business, Gilje & Co, is on track to make 100k NOK/month
💰 With a 95%+ profit margin
🤝 With just 2 clients I love working with
🎤 (One of them I even went bar-hopping and did karaoke with last Friday 🤣)

Of course, I have goals beyond 100k/month. But there’s no rush.
I have a clear path forward — and I’m doing it in a way that’s simple, scalable, and fun.

And honestly… I’ve got my f*ing freedom back.
I’m running my own thing again — on my terms — and I haven’t felt this aligned and excited in a long time.

Funny enough, if you watch this YouTube video from earlier this year, you’ll see me in a totally different headspace — not really knowing what to do next.

But here we are.
Things really do work out when you stay positive, keep experimenting, and trust yourself.

Maybe it’s time to film an update with everything that’s happened since? 🙂
Let me know if that’s something you’d want to see.

Last week, I spent some time in the sun with friends — we went to Sørenga to watch the sunset.
There were people dancing, music playing, great energy all around.

And when I came home that night, I had this thought:

When you experience those alive moments — the sun, the laughter, the energy —
it gives you a sweet taste of life.

You suddenly want more of it.
It’s like a deep reminder of why we do the things we do in the first place.

So if you’ve been grinding lately…
Take a walk. Go see friends. Watch the sunset.
Let life give you some fuel again.

As we say in Norway:
"Det gir mersmak på livet."
(It makes you crave more of life.)

That’s it for this week.
See you next Monday!
— Morten

A longer one today, so buckle up!

This first part might not be super interesting to everyone, but personally, I’ve always found company structure really fun. I love seeing how other people organize their businesses behind the scenes and I believe it helps you understand how and why I do what I do — so let me show you how I do it:

I run everything under Gilje Group AS (previously called Gilje Ventures AS).
This company used to own:

• My marketing agency from a few years ago (Funnel Media AS)

• My shares in past ecom stores (ex. Vivvoe AS)

• Netthandelakademiet AS (our ecom academy)

• Some early-stage angel investments

So basically — it's been my holding company since 2020.

Now, it still owns shares in a few angel investments + it functions as my operating company.

Under Gilje Group, I’m now running my new business called Gilje & Co — but this is not its own AS. It’s just a business name owned and operated by Gilje Group AS.

I asked my accountant about setting up a separate AS for Gilje & Co, and he said there’s no point since I want to own it 100% anyway. It would just mean more accounting time and extra expenses.

Here’s the simple structure:

Gilje Group AS
↳ owns shares in angel investments + any future companies I co-found with people.
↳ operates Gilje & Co (my Right Hand Operator business)

Everything runs through Gilje Group AS, and that’s where I pay myself from.

As you know, I currently work closely with 2 amazing clients as a Right Hand Operator.

For Client A:
We’re building a brand-new internal structure across both of his companies.
Lots of time spent in Notion, setting up dashboards, SOPs, and systems — basically laying a solid foundation for growth.

For Client B:
We’re focused on sales — leadership coaching, to be specific.
Last week, we closed 2 deals at 30k NOK each (incl. VAT), totaling 60k in gross revenue (48k excl. VAT).
The goal moving forward: 2 deals per week, bringing in around 200k/month for him.

That means my invoice for him becomes:
30k retainer + commission — likely totaling close to 50k/month.

And with my other client launching his sales-focused offers next month, I believe I’ll reach the same level there too. He sells workshops within finance. High ticket. And my commissions here are slightly higher.

Which leads to this:

Within just 2–3 months, my business, Gilje & Co, is on track to make 100k NOK/month
💰 With a 95%+ profit margin
🤝 With just 2 clients I love working with
🎤 (One of them I even went bar-hopping and did karaoke with last Friday 🤣)

Of course, I have goals beyond 100k/month. But there’s no rush.
I have a clear path forward — and I’m doing it in a way that’s simple, scalable, and fun.

And honestly… I’ve got my f*ing freedom back.
I’m running my own thing again — on my terms — and I haven’t felt this aligned and excited in a long time.

Funny enough, if you watch this YouTube video from earlier this year, you’ll see me in a totally different headspace — not really knowing what to do next.

But here we are.
Things really do work out when you stay positive, keep experimenting, and trust yourself.

Maybe it’s time to film an update with everything that’s happened since? 🙂
Let me know if that’s something you’d want to see.

Last week, I spent some time in the sun with friends — we went to Sørenga to watch the sunset.
There were people dancing, music playing, great energy all around.

And when I came home that night, I had this thought:

When you experience those alive moments — the sun, the laughter, the energy —
it gives you a sweet taste of life.

You suddenly want more of it.
It’s like a deep reminder of why we do the things we do in the first place.

So if you’ve been grinding lately…
Take a walk. Go see friends. Watch the sunset.
Let life give you some fuel again.

As we say in Norway:
"Det gir mersmak på livet."
(It makes you crave more of life.)

That’s it for this week.
See you next Monday!
— Morten