I have been long time web2 user, using WordPress and Drupal mostly which are web 2 behemoths that are still around. I liked to use them as I could build my websites, stacking features like Legos with different modules and custom code. It was fun but also this could often end up out of control, with too many bells and whistles. That was often seen on many WordPress sites/blogs that had too much marketing gimmicks. Some time down the line custom and predefined blog solutions like Medium started...