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Share Dialog
Share Dialog
Executive Summary:
Blockchain technology has introduced a new era of secure, transparent, and decentralized financial transactions, bringing forth numerous opportunities. Yet, the industry has not fully addressed the safe management and control of assets, particularly in scenarios where an asset owner becomes incapacitated or passes away. To fill this gap, we introduce "+PlusOne," a novel platform designed to act as a secure third-party guardian for blockchain assets.
PlusOne is great at onboarding current crypto native to Safe ecosystem. Imaging a crypto wife with web2 husband.
The +PlusOne program also helps introduce SafeCore to new users, even those who are bad at tech.
Problem Statement:
Single and multiple seed phrase blockchain accounts carry a risk of asset loss if a signer becomes incapacitated, deceased, or is simply unavailable.
The current blockchain ecosystem lacks an effective solution for managing funds securely under such unpredictable circumstances.
In collective investment scenarios (e.g., 4 friends investing $1m), one missing signature can immobilize the entire fund, posing a significant risk.
Proposed Solution:
"+PlusOne" utilizes advanced blockchain features to ensure the security, accessibility, and efficient management of funds, even in the event of a signer becoming unavailable, incapacitated, or deceased. Acting as the "+1" — a trustworthy and reliable signature, PlusOne can step in when necessary, ensuring continuous accessibility and safety of the funds.
Services Provided:
PlusOne Guardianship: In situations where a user's death or incapacitation occurs, PlusOne steps in as the 'third hand', a reliable entity that can work with other guardian(s) to make decisions and keep the funds secure and accessible. If a guardian loses their seed, PlusOne assists in accessing funds and facilitates the changing of the guardian's seed.
With Safe Auth Kit, We don’t even need KYC. Let users connect with social media and allow them to check in once in a while as proof of living. If a member has no check-ins for 1-5 years (depending on the settings), a PlusOne guardian will come to the rescue.
Stay Safe with N+1:
Couple + PlusOne: In this model, two out of three signatures will be needed to access the funds, ensuring that the account remains accessible even if one guardian becomes incapacitated.
Friends + PlusOne: The number of required signatures will be n/(n+1), ensuring that the funds remain secure even if one friend becomes incapacitated or unavailable.
Alone + Charity + PlusOne: In special cases where a user has no other guardians, the funds will be accessible by a designated charity organization and PlusOne upon the user's death.
We will partner with government agencies to confirm the user's death appropriately before assets are transferred to the charity.
Or checkin online every bi-monthly as proof of live.
Revenue Model:
Our revenue will be generated through subscription fees for the PlusOne service and transaction fees for the use of the blockchain features. A percentage of the transaction fee may also be collected from charity organizations in the 'Alone + Charity + PlusOne' model.
Market Strategy:
Our market strategy aims to increase awareness of "+PlusOne" and its value proposition among blockchain users seeking enhanced security for their assets. We will apply a multi-faceted approach leveraging various marketing channels and customer acquisition strategies.
Target Market Identification: Our primary target market comprises blockchain users who require robust security measures for their assets. This group may range from individual investors to small groups of friends or associates engaging in collective investments, as well as individuals without any trusted guardians for their assets.
Awareness and Interest (Top of the Funnel):
Twitter Campaign: Given the platform's significance in the crypto community, we will launch an aggressive Twitter campaign, sharing engaging and informative content about "+PlusOne." Regular posts, collaborations with influencers, and participation in relevant discussions will help create buzz around our service.
Banner Ads: To broaden our reach and create brand awareness, we will deploy banner ads across various platforms. Google's Display Network will allow us to showcase our services on a multitude of websites, reaching potential users wherever they spend time online.
Consideration and Conversion (Middle of the Funnel):
Educational Content: To move potential users from awareness to consideration, we will create and share educational content on our website, social media, and partner platforms. This content will elaborate on the importance of our services, how "+PlusOne" works, and its unique benefits.
Twitter Spaces/Discord community call: Hosting online events can effectively demonstrate the value of our service. Potential users can engage directly with our team, ask questions, and understand the benefits of "+PlusOne."
Decision and Retention (Bottom of the Funnel):
Free Trial and Onboarding: Offering a free trial period allows potential users to experience our service firsthand. An efficient onboarding process, coupled with excellent customer support, will help convert trial users into paying customers.
Conclusion:
With the "+PlusOne" service, we are taking a significant step forward in blockchain technology's safety and security. By providing an effective solution for asset management and safeguarding users' funds against unforeseen circumstances, we are filling a crucial gap in the market. We are confident in the potential of this service to positively impact the blockchain user experience and contribute to the evolution of the blockchain industry.

Value Proposition:
"+PlusOne" is a dependable extra guardian for blockchain assets.
We prevent asset loss due to the unavailability of a signer.
Customer Segments:
Crypto natives who are already familiar with blockchain and its use.
We’re going to target this segment first.
CEX users who engage with centralized exchanges.
Non-tech users who may need assistance in navigating the blockchain world.
Channels:
Social media, industry events, and partnerships are our primary outreach channels.
Real-time user engagement is most efficient on Twitter Spaces and Discord.
May consider opening a physical branch to increase awareness and outreach to non crypto natives.
Customer Relationships:
Superior service and active engagement foster on discord is the best optimal solution for first stage.
Security tips via email.
Advanced features or services could be potential upselling and cross-selling opportunities.
Key Activities:
Our core activities revolve around blockchain asset management and customer support.
These activities align with our value proposition of secure asset management.
"Safe" likely already has the resources needed to kickstart "+PlusOne" immediately. Therefore, this cost estimate is from the viewpoint of a solo developer starting the project.
One-time
Website front-end. $500
System to store seed security. $500
Monthly
Social media manager $1,000
Servers $45
Ads. TBD
Safe own integration is super easy.

For third parties, I imagine the website's UX/UI will be tuned for non-web3 and low-tech people as well. It will be simple and easy to use.
The more people adopt the PlusOne model, the better it will be suited to the characteristics of various people. Consequently, the adoption of "SafeCore" will accelerate.
So, it might be in the best interest of the SafeCore platform to sponsor entrepreneurs.
Executive Summary:
Blockchain technology has introduced a new era of secure, transparent, and decentralized financial transactions, bringing forth numerous opportunities. Yet, the industry has not fully addressed the safe management and control of assets, particularly in scenarios where an asset owner becomes incapacitated or passes away. To fill this gap, we introduce "+PlusOne," a novel platform designed to act as a secure third-party guardian for blockchain assets.
PlusOne is great at onboarding current crypto native to Safe ecosystem. Imaging a crypto wife with web2 husband.
The +PlusOne program also helps introduce SafeCore to new users, even those who are bad at tech.
Problem Statement:
Single and multiple seed phrase blockchain accounts carry a risk of asset loss if a signer becomes incapacitated, deceased, or is simply unavailable.
The current blockchain ecosystem lacks an effective solution for managing funds securely under such unpredictable circumstances.
In collective investment scenarios (e.g., 4 friends investing $1m), one missing signature can immobilize the entire fund, posing a significant risk.
Proposed Solution:
"+PlusOne" utilizes advanced blockchain features to ensure the security, accessibility, and efficient management of funds, even in the event of a signer becoming unavailable, incapacitated, or deceased. Acting as the "+1" — a trustworthy and reliable signature, PlusOne can step in when necessary, ensuring continuous accessibility and safety of the funds.
Services Provided:
PlusOne Guardianship: In situations where a user's death or incapacitation occurs, PlusOne steps in as the 'third hand', a reliable entity that can work with other guardian(s) to make decisions and keep the funds secure and accessible. If a guardian loses their seed, PlusOne assists in accessing funds and facilitates the changing of the guardian's seed.
With Safe Auth Kit, We don’t even need KYC. Let users connect with social media and allow them to check in once in a while as proof of living. If a member has no check-ins for 1-5 years (depending on the settings), a PlusOne guardian will come to the rescue.
Stay Safe with N+1:
Couple + PlusOne: In this model, two out of three signatures will be needed to access the funds, ensuring that the account remains accessible even if one guardian becomes incapacitated.
Friends + PlusOne: The number of required signatures will be n/(n+1), ensuring that the funds remain secure even if one friend becomes incapacitated or unavailable.
Alone + Charity + PlusOne: In special cases where a user has no other guardians, the funds will be accessible by a designated charity organization and PlusOne upon the user's death.
We will partner with government agencies to confirm the user's death appropriately before assets are transferred to the charity.
Or checkin online every bi-monthly as proof of live.
Revenue Model:
Our revenue will be generated through subscription fees for the PlusOne service and transaction fees for the use of the blockchain features. A percentage of the transaction fee may also be collected from charity organizations in the 'Alone + Charity + PlusOne' model.
Market Strategy:
Our market strategy aims to increase awareness of "+PlusOne" and its value proposition among blockchain users seeking enhanced security for their assets. We will apply a multi-faceted approach leveraging various marketing channels and customer acquisition strategies.
Target Market Identification: Our primary target market comprises blockchain users who require robust security measures for their assets. This group may range from individual investors to small groups of friends or associates engaging in collective investments, as well as individuals without any trusted guardians for their assets.
Awareness and Interest (Top of the Funnel):
Twitter Campaign: Given the platform's significance in the crypto community, we will launch an aggressive Twitter campaign, sharing engaging and informative content about "+PlusOne." Regular posts, collaborations with influencers, and participation in relevant discussions will help create buzz around our service.
Banner Ads: To broaden our reach and create brand awareness, we will deploy banner ads across various platforms. Google's Display Network will allow us to showcase our services on a multitude of websites, reaching potential users wherever they spend time online.
Consideration and Conversion (Middle of the Funnel):
Educational Content: To move potential users from awareness to consideration, we will create and share educational content on our website, social media, and partner platforms. This content will elaborate on the importance of our services, how "+PlusOne" works, and its unique benefits.
Twitter Spaces/Discord community call: Hosting online events can effectively demonstrate the value of our service. Potential users can engage directly with our team, ask questions, and understand the benefits of "+PlusOne."
Decision and Retention (Bottom of the Funnel):
Free Trial and Onboarding: Offering a free trial period allows potential users to experience our service firsthand. An efficient onboarding process, coupled with excellent customer support, will help convert trial users into paying customers.
Conclusion:
With the "+PlusOne" service, we are taking a significant step forward in blockchain technology's safety and security. By providing an effective solution for asset management and safeguarding users' funds against unforeseen circumstances, we are filling a crucial gap in the market. We are confident in the potential of this service to positively impact the blockchain user experience and contribute to the evolution of the blockchain industry.

Value Proposition:
"+PlusOne" is a dependable extra guardian for blockchain assets.
We prevent asset loss due to the unavailability of a signer.
Customer Segments:
Crypto natives who are already familiar with blockchain and its use.
We’re going to target this segment first.
CEX users who engage with centralized exchanges.
Non-tech users who may need assistance in navigating the blockchain world.
Channels:
Social media, industry events, and partnerships are our primary outreach channels.
Real-time user engagement is most efficient on Twitter Spaces and Discord.
May consider opening a physical branch to increase awareness and outreach to non crypto natives.
Customer Relationships:
Superior service and active engagement foster on discord is the best optimal solution for first stage.
Security tips via email.
Advanced features or services could be potential upselling and cross-selling opportunities.
Key Activities:
Our core activities revolve around blockchain asset management and customer support.
These activities align with our value proposition of secure asset management.
"Safe" likely already has the resources needed to kickstart "+PlusOne" immediately. Therefore, this cost estimate is from the viewpoint of a solo developer starting the project.
One-time
Website front-end. $500
System to store seed security. $500
Monthly
Social media manager $1,000
Servers $45
Ads. TBD
Safe own integration is super easy.

For third parties, I imagine the website's UX/UI will be tuned for non-web3 and low-tech people as well. It will be simple and easy to use.
The more people adopt the PlusOne model, the better it will be suited to the characteristics of various people. Consequently, the adoption of "SafeCore" will accelerate.
So, it might be in the best interest of the SafeCore platform to sponsor entrepreneurs.
Customer Retention Strategies: To ensure long-term user retention, we can send weekly/monthly report to email.
Advocacy (Post-purchase Funnel):
Referral Program: We will implement a referral program, rewarding existing users for each new user they bring to "+PlusOne." Referral rewards could include discounts on their subscription, additional features, or other attractive incentives.
User Reviews and Testimonials: Encouraging users to share their experiences with "+PlusOne" publicly can significantly boost our credibility. We will ask satisfied customers to write reviews or provide testimonials that we can feature on our website and marketing materials.
Blog Post Incentives: To further spread the word about our services, we will incentivize users to write blog posts about their experiences using "+PlusOne." These could be shared on their own platforms, or we could feature them on our official blog, further solidifying their relationship with our brand.
These crucial activities directly contribute to revenue generation.
Key Resources:
Secure system to store seeds, crucial for the trustworthiness of PlusOne.
UX/UI optimized for user experience, promoting peace of mind for customers.
Key Partnerships:
Blockchain platforms, offering mutual benefits such as customer acquisition and enhanced offerings.
Government entities for reliable information regarding death and incapacitation cases.
Notable organizations like UNICEF, Red Cross, etc., for the implementation of the charity plan.
Revenue Streams:
Subscription fees for "+PlusOne" service
Pay per request
Setup.
Every request to sign.
The expanding blockchain market indicates high potential for revenue growth.
Cost Structure:
Major costs involve platform development, maintenance, and customer support.
Most costs are fixed. Low variable cost, so we can scale really easy.
These costs align with our key activities and service offering.
Customer Retention Strategies: To ensure long-term user retention, we can send weekly/monthly report to email.
Advocacy (Post-purchase Funnel):
Referral Program: We will implement a referral program, rewarding existing users for each new user they bring to "+PlusOne." Referral rewards could include discounts on their subscription, additional features, or other attractive incentives.
User Reviews and Testimonials: Encouraging users to share their experiences with "+PlusOne" publicly can significantly boost our credibility. We will ask satisfied customers to write reviews or provide testimonials that we can feature on our website and marketing materials.
Blog Post Incentives: To further spread the word about our services, we will incentivize users to write blog posts about their experiences using "+PlusOne." These could be shared on their own platforms, or we could feature them on our official blog, further solidifying their relationship with our brand.
These crucial activities directly contribute to revenue generation.
Key Resources:
Secure system to store seeds, crucial for the trustworthiness of PlusOne.
UX/UI optimized for user experience, promoting peace of mind for customers.
Key Partnerships:
Blockchain platforms, offering mutual benefits such as customer acquisition and enhanced offerings.
Government entities for reliable information regarding death and incapacitation cases.
Notable organizations like UNICEF, Red Cross, etc., for the implementation of the charity plan.
Revenue Streams:
Subscription fees for "+PlusOne" service
Pay per request
Setup.
Every request to sign.
The expanding blockchain market indicates high potential for revenue growth.
Cost Structure:
Major costs involve platform development, maintenance, and customer support.
Most costs are fixed. Low variable cost, so we can scale really easy.
These costs align with our key activities and service offering.
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