In this white paper, we explain the rationale behind Ninjamoba LTD. This is why we are doing what we are doing. Intended as a business read, rather than just purely academic. Often, white papers begin with hypothetical quantifiable equations. Since we are in the qualitative field of social science and communications, we will give you the following equation instead. Communications in Media + Direct Social Influence = Adoption We base this on a widely referenced research of effecting change in ...