We are at the beginning of a paradigm shift in how content is consumed.  The ability for the consumer to own the content (NFTs) will forever change the way people connect with each other, discover information and participate in the creation of content. 

The future of content is Participatory Media. Participatory Media occurs when the line between audience and creator is blurred.

Relatedly, for the first time in history, there is truly open data.  Onchain transactions are publicly recorded on the blockchain.  People are no longer satisfied with data silos and demand the ability to control their data narrative.  There is expectation and acceptance that your Web3 persona is different from your Web2 persona. What happens when open data meets Participatory Media?

The result is an infinite number of unique possibilities. The only limit is our imagination.

Stay tuned as we explore why it is important to understand that No One Sees the Same Rainbow.

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