In cost control, an ounce of prevention is worth a pound of cure. Everyone knows that it's much harder to shed a few extra pounds than to avoid gaini...

Consumers do not aim for producers to make a profit. American and European companies typically set prices by summing up costs and adding a profit mar...

Consumer protection is the disgrace of marketing. Despite all the talk about the marketing approach, marketing in many areas of business remains more...

Henry Ford is credited with saying, "We can sell this model at such a low price only because it brings in good profit." The most important of the fou...

A high profit margin provides a shield for the competitor. Businesspeople know that profit is not the same as profit margin. Profit equals the profit...

Market dominance is a powerful barrier to any innovation. All marketing decisions are determined by the desire to maintain market position. One commo...

We have achieved everything we wanted. First, a non-profit organization needs a clear definition of its goals. What is it trying to do? What is its p...

Innovations in the public sector are usually driven by external forces or disasters. Institutions such as government executive bodies, trade unions, ...

Innovation based on the latest knowledge must be complemented by the theory and practice of entrepreneurship. New knowledge is not the most reliable ...

If a "half-empty" glass begins to be perceived by society as "half-full," favorable innovative opportunities open up for you. In fact, there is no di...