Charity, community, and brand building in #Web3. A case study of HUGO BOSS. Today's post is about a smaller activation by Hugo Boss and their collaboration with a Web3 native project called Boss Beauties as I found the concept interesting and something which can be re-applied by other traditional brands looking for a low-risk entry into the Web3 space. March 2022 - As part of International Women's Day, Hugo Boss and Boss Beauties launched a social impact project titled ‘Dream Like A...