Vertical software isn’t dying, it’s focusing.

Focusing on the workflows and details that matter to companies, teams, and individuals.

Vertical software platforms sit at the equilibrium between the aggregate work to be done in an industry and the common workflows that can be productized at a sensible economic scale. They’re the common denominator. To a degree, they’re empowering but at some point, they become a limiter.

Where the inherent limitations of vertical software more or less forced everyone using the same tool to work in the same way, now every company, team, and contributor can now shape the tools around the way they want to work.

This opens up an opportunity to discover and embody competitive dynamics more than ever.