When I was a kid, I rode my bike a lot. All over the place. Not competitively in races, but against an imaginary peloton while wearing my yellow polyester baseball jersey pretending to be Greg LeMond in the Tour de France. Strava first came into view for me while I was working on a cycling project, mining the 2011 Tour of California for inspiration. Given the imaginary races of my youth, segments hit me hard: asynchronous, side-by-side, data-backed comparison was obvious territory that no oth...