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Blog iconOccasional Observations
Feb 19

On the death of vertical software

Vertical software isn’t dying, it’s focusing. Focusing on the workflows and details that matter to companies, teams, and individuals. Vertical software platforms sit at the equilibrium between the aggregate work to be done in an industry and the common workflows that can be productized at a sensible economic scale. They’re the common denominator. To a degree, they’re empowering but at some point, they become a limiter. Where the inherent limitations of vertical software more or less forced ev...

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