Here's a pernicious loop:

• A Hot New Thing™️ comes along

• Experts™️ tout it as the silver bullet

• Teams ask too much of it

• Hot New Thing™️ crumples under the weight of unwarranted expectations

• Think pieces abound, announcing the death of Hot New Thing™️

• Hot New Thing™️ becomes a Cold Dead Failure™️

Design systems. Agile. Design thinking. Design Sprints. MVPs. And so on.

We tend to blame a methodology, externality, or technology rather than examine our own contribution to dysfunction.

[The topic deserves a much larger post, but this will have to suffice for now.]

Header photo by Jorge Salvador on Unsplash