OpenSourced.financeWeb3 B2B and B2C models
The modern version of software in Web2, Software-as-a-service, is broadly divided in two audiences: consumers and businesses. Of course this is a spectrum and not binary, since you have business software for solo entrepreneurs and S&P 500 companies, and you have prosumer products for specialist consumers. I was not active when the internet emerged in the 1990’s, but I don’t think the line between consumer and business was a thing. Everyone was an "internet investor, VCs had internet funds, an...
OpenSourced.financeWhy not let legacy institutions fail?
The seed of this article came when I read Balaji’s excellent post on founding v. inheriting institutions. That post got me wondering what would happen if we just let bloated legacy institutions fail. I am not an anarchist and my hope is not for chaos to prevail. Social and economic institutions play a valuable role to help society work. We need them. But they all default to a top-down, bureaucratic format that increases costs (and inefficiencies) over time. I’d love to find examples when that...
OpenSourced.financeThinking laterally about Web3
In the grand scheme of human civilization, Web3 has a very recent history. There is relatively little historical data to look at in order to predict broad patterns in the future. If we had 100+ years of data, as we do with traditional economic and financial data, it would likely be easier to extrapolate trends into the future, since most of the possible scenarios have already played out in the past. As a fallback, I’ve been applying lateral thinking to Web3, in order to compensate for the lac...
Technology founder, product manager and investor working in the open. OpenSourced.finance is for sharing ideas. Let's BUIDL together.
OpenSourced.financeWeb3 B2B and B2C models
The modern version of software in Web2, Software-as-a-service, is broadly divided in two audiences: consumers and businesses. Of course this is a spectrum and not binary, since you have business software for solo entrepreneurs and S&P 500 companies, and you have prosumer products for specialist consumers. I was not active when the internet emerged in the 1990’s, but I don’t think the line between consumer and business was a thing. Everyone was an "internet investor, VCs had internet funds, an...
OpenSourced.financeWhy not let legacy institutions fail?
The seed of this article came when I read Balaji’s excellent post on founding v. inheriting institutions. That post got me wondering what would happen if we just let bloated legacy institutions fail. I am not an anarchist and my hope is not for chaos to prevail. Social and economic institutions play a valuable role to help society work. We need them. But they all default to a top-down, bureaucratic format that increases costs (and inefficiencies) over time. I’d love to find examples when that...
OpenSourced.financeThinking laterally about Web3
In the grand scheme of human civilization, Web3 has a very recent history. There is relatively little historical data to look at in order to predict broad patterns in the future. If we had 100+ years of data, as we do with traditional economic and financial data, it would likely be easier to extrapolate trends into the future, since most of the possible scenarios have already played out in the past. As a fallback, I’ve been applying lateral thinking to Web3, in order to compensate for the lac...
Technology founder, product manager and investor working in the open. OpenSourced.finance is for sharing ideas. Let's BUIDL together.
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Commerce will move to a wallet-centric experience.
Brands will access a new toolbox to create really meaningful, intricate interactions with their customers.
The composability of NFTs open up a one-to-many world: brands share audiences, collaboration and multi-player commerce.
NFTs provide a new layer of social context which brands can tap into from the public ledger.
Differentiation of the interaction: bespoke, crafted, surprising.
Access a “secret” store front with a membership NFT.
Access (verified) drops, flash sales, events, and other perks.
Build your audience through other brands. Like a band, you play concerts with other bands and tap into their like-minded audience to grow your following.
Token-gating of audience X on the site of complementary brand Y
Airdrops as the new marketing flyer (can also be intrusive).
Go on a shopping spree with your friends. Multi-sig shopping.
Assemble NFTs to access group perks
Mint a NFT and receive a (authentic) luxury item
Buy one, give one model. Buy 2 NFTs and 1 is donated (or equivalent goods / money)
Customers vote on and propose brand decisions: next collection, collabs, etc.
Stake NFT for funding working capital
Community membership: connect with other customers (NFT DAO)
Community-owned events and products (derivative products, fan fiction, etc.)
Membership unlocks a premium tier of experiences instead of loyalty2.0 discounts
Sign in at the store with a NFT, unlock the premium experience or a secret room, etc.
Faster and cheaper settlement than Stripe
On-chain revenue and cash balance ⇒ on-chain lending
Import real world assets on-chain; borrow against them for higher capital efficiency
Not specifically an opportunity for commerce, but the ability to have my wallet on hand anywhere is great. Commerce is happening on a growing number of channels, which requires ubiquitous payments and wallets: on a website, at the store, on social media, in virtual reality, at events, etc.
Wallets can easily be ported across channels (mobile, desktop, mobile, IRL).
What is this useful for? (think deeper)
Commerce will move to a wallet-centric experience.
Brands will access a new toolbox to create really meaningful, intricate interactions with their customers.
The composability of NFTs open up a one-to-many world: brands share audiences, collaboration and multi-player commerce.
NFTs provide a new layer of social context which brands can tap into from the public ledger.
Differentiation of the interaction: bespoke, crafted, surprising.
Access a “secret” store front with a membership NFT.
Access (verified) drops, flash sales, events, and other perks.
Build your audience through other brands. Like a band, you play concerts with other bands and tap into their like-minded audience to grow your following.
Token-gating of audience X on the site of complementary brand Y
Airdrops as the new marketing flyer (can also be intrusive).
Go on a shopping spree with your friends. Multi-sig shopping.
Assemble NFTs to access group perks
Mint a NFT and receive a (authentic) luxury item
Buy one, give one model. Buy 2 NFTs and 1 is donated (or equivalent goods / money)
Customers vote on and propose brand decisions: next collection, collabs, etc.
Stake NFT for funding working capital
Community membership: connect with other customers (NFT DAO)
Community-owned events and products (derivative products, fan fiction, etc.)
Membership unlocks a premium tier of experiences instead of loyalty2.0 discounts
Sign in at the store with a NFT, unlock the premium experience or a secret room, etc.
Faster and cheaper settlement than Stripe
On-chain revenue and cash balance ⇒ on-chain lending
Import real world assets on-chain; borrow against them for higher capital efficiency
Not specifically an opportunity for commerce, but the ability to have my wallet on hand anywhere is great. Commerce is happening on a growing number of channels, which requires ubiquitous payments and wallets: on a website, at the store, on social media, in virtual reality, at events, etc.
Wallets can easily be ported across channels (mobile, desktop, mobile, IRL).
What is this useful for? (think deeper)
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