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Meta Scam allegations have shaken the global tech community after internal documents revealed that the company earned billions from fraudulent advertising. According to the leaked materials, Meta projected that 10% of its total 2024 revenue approximately US$16 billion came directly from scam and illegal ads across Facebook, Instagram, and WhatsApp.

The revelations paint a troubling picture of one of the world’s largest digital advertising empires aone that knowingly allowed billions of scam campaigns to persist daily while users suffered heavy financial losses.

The internal figures are staggering: Meta’s platforms reportedly hosted 15 billion scam ads every day, alongside 22 billion organic scam attempts that weren’t paid promotions. These statistics underscore a systemic issue that the company has struggled or perhaps refused to fully control.

Meta’s ad system only blocks advertisers if there’s a 95% certainty that they are scammers. Anything below that threshold doesn’t trigger a ban but instead leads to a price increase for the advertiser a “penalty bid.” In effect, suspicious advertisers can continue operating as long as they’re willing to pay more.

This perverse incentive means that scam operations not only survive but thrive, feeding a vicious cycle. Once users click on fraudulent ads, Meta’s personalization algorithm shows them even more scams, deepening their exposure.

One disturbing example involves a Canadian Air Force recruiter whose hacked Facebook account was used to promote fake crypto investments. Despite over 100 user reports, Meta delayed action, resulting in heavy losses among victims including a veteran who lost C$40,000.

This case mirrors hundreds of others worldwide, suggesting that Meta’s detection systems fail to act even when clear harm is reported.

Authorities in several countries are now investigating the Meta Scam phenomenon.
In the United Kingdom, regulators found that 54% of all payment scam losses in 2023 originated from Meta’s platforms. Across the Atlantic, the U.S. Securities and Exchange Commission (SEC) is probing fake financial ads circulating on Facebook and Instagram.

Meta reportedly expects potential fines reaching US$1 billion, but that’s minimal compared to the US$16 billion it allegedly earned from scam-related advertising. Internal forecasts reveal that Meta aims to reduce this controversial revenue stream gradually: from 10.1% in 2024 to 5.8% by 2027.

However, company documents explicitly state that Meta will only take action if the financial impact is less than 0.15% of total company revenue a telling measure of where its priorities lie.

Leaked internal reports show that Meta is aware of major weaknesses in its anti-fraud mechanisms.
Investigations in Singapore revealed that Meta only classified 23% of police-reported scams as actual violations of company policy. In another instance, a fake account impersonating Canada’s Prime Minister purchased crypto ads worth US$250,000, which remained live for months.

Meta employees reportedly maintained a weekly “Scammiest Scammers” list identifying the most egregious offenders. Yet, many of these accounts stayed active for over six months. Only after journalists contacted Meta were those accounts finally deleted.

These revelations raise questions about Meta’s transparency and commitment to user safety.

Meta has denied the allegations, claiming the leaked internal documents are “incomplete and misleading.” The company insists that it has reduced global scam reports by 58% over the past 18 months and deleted over 134 million scam-related ads in 2025.

A Meta spokesperson stated that the company “aggressively fights scam ads” and continues investing in safety tools and AI-driven detection.

Analysts and regulators remain skeptical. They argue that Meta’s response is reactive rather than preventive, and its core business model built on targeted ads creates unavoidable conflict between profit and protection.

As one digital ethics researcher noted, “Meta can’t claim to fight scams while profiting from them at the same time.”

Experts warn that this revelation could reshape the global conversation on tech accountability. If a platform as dominant as Meta knowingly profits from fraud, regulators may push for stricter oversight or even criminal penalties for negligence.

Beyond regulation, the scandal erodes public trust. Billions of users rely on Meta’s platforms daily not only for communication but also for business, shopping, and information. Losing that trust could cost far more than fines.

The Meta Scam scandal exposes a deep ethical rift within the tech giant’s operations: an ad system that rewards deception while penalizing honesty. As global regulators intensify their scrutiny, Meta faces mounting pressure to reform its profit model and rebuild trust with its users.

The unfolding investigation will likely determine whether Meta’s multibillion-dollar empire can survive the growing backlash or whether the era of unregulated digital advertising is finally ending.

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