GM Builders!

Each action you take shapes your project's brand, knowingly or unknowingly. The following points highlight mistakes you should avoid when building your Web3 brand:

⚠️ Fragmenting the brand’s identity across platforms.
⚠️ When sales decline or the project stagnates, the logo is to blame.
⚠️ When FOMO kicks in: Chasing the next trend and craving for zeitgeist.
⚠️ Mimicking competitors’ brands.
⚠️ Developing a brand through a personal lens instead of the brand’s perspective.
⚠️ Changing this element and tweaking that one to satisfy the creative urge.
⚠️ Developing brand elements driven by personal ambition.
⚠️ Designing meaningful brand elements without proper application.
⚠️ Superficially implementing the defined brand’s fundamentals.


True branding surpasses mere aesthetics and personal taste.

Instead, it’s embedded deeply into every aspect of operations and culture.

At its core, effective branding centers around the brand name and aims to solidify the name in users' minds through meaningful actions based on the brand’s fundamentals.

Sounds easy? Yet, this task is challenging. Why?

We as users are constantly distracted by many things unrelated to that specific brand.

When this little opportunity window opens that allows the brand to have access to our memories, it’s still surrounded by competitor brands that cross our minds.

Hence, the already narrowed opportunity window in our head isn’t merely a space the brand owns by itself.

Reflecting this, we might all agree that standing out is not an easy task. So, what is key to successful brand development?

To navigate this competitive landscape, Web3 brands must:

💡 Have a solid foundation of understanding the mechanics of branding and its various impacts.
💡 Commit to consistency, focus, action, and awareness.
💡 Execute practically aligned with the brand’s essence.

Thanks for reading!

Patrick

"𝘋𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘢𝘯𝘥 𝘥𝘦𝘷𝘰𝘵𝘦𝘥 𝘵𝘰 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘦𝘥 𝘉𝘳𝘢𝘯𝘥 𝘎𝘳𝘰𝘸𝘵𝘩"