Chen Feng: making good use of policies, Hainan will develop into an international aviation hub
2019 is a key year for Hainan to accelerate the construction of free trade zone (port). Sina Hainan launched a series of interviews on “new mission and new development - Hainan is sailing”, which comprehensively cut into the two themes of “dialogue on free trade zone” and “seven day talk on industry dialogue” from the perspectives of economy, life, science and technology, environment, medical treatment and education, Focus on the fruitful achievements since the construction of Hainan free tra...
Müller: I am convinced that there is still a possibility of promotional half-finals, and that there …
In the morning of Saturday, the 1/4 phase-out competition in the city of Bintvsman is coming to light. Bahé Müller was interviewed by the media: “I am confident that we still have an opportunity, and we must have an excellent opening, probably one-and-one-half, and we do not need to rush into three balloons 10 minutes before the competition, but we need to be divided and stayed down. It is still 15 minutes for our second ball in 80 minutes. I believe that it is possible (advancement half fina...
The post-90s chef painted beautiful pictures on the plate
Changsha post-90s chef can make beautiful paintings against the sky on the plate The army has been drawing with jam for more than two years, “mainly in their spare time after work.” The army said that after more than two years of practice, it is now much more skilled than before. “Practice makes perfect. More practice makes better painting than before.”
Chen Feng: making good use of policies, Hainan will develop into an international aviation hub
2019 is a key year for Hainan to accelerate the construction of free trade zone (port). Sina Hainan launched a series of interviews on “new mission and new development - Hainan is sailing”, which comprehensively cut into the two themes of “dialogue on free trade zone” and “seven day talk on industry dialogue” from the perspectives of economy, life, science and technology, environment, medical treatment and education, Focus on the fruitful achievements since the construction of Hainan free tra...
Müller: I am convinced that there is still a possibility of promotional half-finals, and that there …
In the morning of Saturday, the 1/4 phase-out competition in the city of Bintvsman is coming to light. Bahé Müller was interviewed by the media: “I am confident that we still have an opportunity, and we must have an excellent opening, probably one-and-one-half, and we do not need to rush into three balloons 10 minutes before the competition, but we need to be divided and stayed down. It is still 15 minutes for our second ball in 80 minutes. I believe that it is possible (advancement half fina...
The post-90s chef painted beautiful pictures on the plate
Changsha post-90s chef can make beautiful paintings against the sky on the plate The army has been drawing with jam for more than two years, “mainly in their spare time after work.” The army said that after more than two years of practice, it is now much more skilled than before. “Practice makes perfect. More practice makes better painting than before.”
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On March 26, the global investment promotion ceremony of Shanxi No. 1 store of Red Star Macalline opened in Taiyuan, marking that after Beijing, Tianjin and Hebei, Shanxi No. 1 store is about to be reinstalled and landed in Taiyuan. It has not only officially become the 33rd No. 1 store of Red Star Macalline, but also assembled the last puzzle of Red Star Macalline in the high-end home market in North China.
The boss settled in,
Open the “Jin” attack road of high-end kitchen electricity
Compared with the traditional stores of less than 200 square meters in Shanxi and Taiyuan, taking the location of Red Star Macalline Shanxi No. 1 store with an area of more than 400 square meters, the boss’s electric appliance “Jin” hit the road with a bold start, which triggered a heated discussion.
“It is the largest flagship store and experience store of boss electric in Shanxi Province. It integrates a full range of products, such as range hood, integrated steaming and baking machine, integrated stove, dishwasher, water purifier, water heater and refrigerator, and provides users with scenario solutions for the whole cycle before, during and after cooking.” He Yadong, senior vice president of boss electric appliance, said.
The move to layout Shanxi with large stores is based on the accurate grasp of the local consumer market and the trust in the channel ability of Red Star Macalline. In the view of he Yadong, red star Macalline has made great efforts to build a “smart appliance life hall”, identified smart appliances as the first strategic category, and started to build the first circulation channel of China’s high-end appliances. In this regard, boss appliances and red star Macalline are consistent in terms of high net worth user circle and high-end brand positioning. The cooperation between the two sides will help to form an efficient and benign “product + channel” business model and provide consumers with a one-stop, scene based and systematic convenient shopping experience.
On April 13, red star Macalline held the first “home cloud table school” together with boss appliances and Sina home. He Yadong, vice president of boss electric appliance, Zhu Jiagui, executive president of Hongxing Macalline home appliance group and general manager of large operation center, Chen Wanjing, national editor in chief of sina home appliance business department, Xu Jing, general manager of intelligent appliance business department of Hongxing Macalline home appliance group and other guests attended the meeting to jointly discuss the layout and development of intelligent appliance life hall of Shanxi No. 1 store of Hongxing Macalline, and explore the “Jin” attack road of high-end appliances.
He Yadong admitted that positioning the “high-end” attribute is by no means a selling gimmick for the boss appliance, but should be truly reflected in the tonality, store state, scene, products and services of his own brand.
He Yadong, vice president of boss electric appliance
“Boss electric appliance China new kitchen store” is a new business form of the old store electric appliance settled in Shanxi No. 1 store of Red Star Macalline. It is also regarded by he Yadong as a new breakthrough and upgrade in the construction of boss electric appliance store. He Yadong said that the boss electrical appliance hired a professional design company to update the image of the store design, so as to attract more young users in the spatial structure design. The boss’s idea of electrical appliances is not only to attract consumers by “beauty”, but also to catch the “free ride” of Red Star Macalline and play the educator of high-end electrical appliances with the help of the “new kitchen” model. “The addition of Red Star Macalline accelerates the user education of on-site shopping, drives users’ consumption of emerging high-end products, enables the boss’s’ China new kitchen four piece set ‘product and home concept to be deeply implemented in the minds of modern consumers, and changes from selling single products to providing overall space solutions.” He Yadong stressed.
Stepping into the “China new kitchen store”, consumers can enjoy the boss’s new generation of high-performance integrated stove equipped with unique steaming, baking and frying mixed black technology. The innovative wet baking function allows the food to retain the roasted delicacy without being dried and baked hard, presenting a higher quality delicacy. The golden temperature field technology can ensure the same temperature in the cavity and make the roasted ingredients more uniform. He Yadong described his expectations for the Shanxi experience store: “create an excellent kitchen scene, link users with product hardware and software, reduce the cooking threshold, and realize the empowerment of consumers’ cooking ability”.
It is not difficult to see that the opening of “China new kitchen store” further demonstrates the boss’s electrical appliance and red star Macalline’s confidence in Shanxi’s consumer market and keeping pace with the times. This move will be upgraded on the basis of the original exclusive store, break the traditional single product placement and sales attributes, let the store users immerse themselves in kitchen electrical products, expand the kitchen scene experience in the Limited store space, improve the use experience of consumers’ single products and stimulate the demand for purchase at the same time.
Major electrical brands gather in the Red Star Macalline,
Shanxi No. 1 store seizes a new highland of high-end consumption
Under the tide of consumption upgrading, the high-end route has become the only way for the electrical industry to move towards high-quality development. According to the analysis of industry experts, unlike ordinary electrical appliances, high-end electrical appliances have their own category attributes of service and experience. Their target consumer groups have higher requirements for product performance and experience, and also rely more on offline experience and services.
Compared with the other 32 No. 1 stores upgraded from the stock mall, the uniqueness of Shanxi No. 1 store lies in “new” and “big”. It is a new shopping mall built according to the “seven most” standard of No. 1 store in the early stage of planning. The total area of the shopping mall is 120000 square meters. It is the flagship store of Red Star Macalline in the whole Shanxi Province.
It is such a vast space that gives life more imagination. From the dynamic line of internal structure, overall decoration style, floor structure, category structure to high-end image, Shanxi No. 1 store comes with the advanced and high-end gene of Red Star Macalline, and has a new system of ten category theme pavilions, integrating super full categories, super brands, super store style and super experience, aiming to refresh the home shopping experience of Shanxi consumers.
It is noteworthy that red star Macalline has made in-depth layout in high-end electrical circuit in recent years, constantly explored and continuously evolved, and tried to build an ecology of high-end electrical industry. In addition to opening smart electrical appliances Living halls one after another, red star Macalline joined hands with dozens of leading brands to seek a blue ocean of high-end electrical appliances at the ecological conference of China’s high-end electrical appliances industry hosted this year. It is reported that Haier, Midea, Hisense, Fangtai, Linnei and other well-known electrical appliance enterprises at home and abroad have reached in-depth strategic cooperation with red star Macalline, determined to settle in Shanxi No. 1 store intelligent electrical appliance life Museum, aimed at Shanxi high net worth consumer market and seized the “new highland” of high-end electrical appliances.
Co integration, CO creation and symbiosis,
Red Star Macalline x boss electric creates an ecological chain of high-end electric appliances
Red Star Macalline No. 1 store can get the support of more than 30 head appliance brands, which is closely related to the strategic layout of high-end appliances
On March 26, the global investment promotion ceremony of Shanxi No. 1 store of Red Star Macalline opened in Taiyuan, marking that after Beijing, Tianjin and Hebei, Shanxi No. 1 store is about to be reinstalled and landed in Taiyuan. It has not only officially become the 33rd No. 1 store of Red Star Macalline, but also assembled the last puzzle of Red Star Macalline in the high-end home market in North China.
The boss settled in,
Open the “Jin” attack road of high-end kitchen electricity
Compared with the traditional stores of less than 200 square meters in Shanxi and Taiyuan, taking the location of Red Star Macalline Shanxi No. 1 store with an area of more than 400 square meters, the boss’s electric appliance “Jin” hit the road with a bold start, which triggered a heated discussion.
“It is the largest flagship store and experience store of boss electric in Shanxi Province. It integrates a full range of products, such as range hood, integrated steaming and baking machine, integrated stove, dishwasher, water purifier, water heater and refrigerator, and provides users with scenario solutions for the whole cycle before, during and after cooking.” He Yadong, senior vice president of boss electric appliance, said.
The move to layout Shanxi with large stores is based on the accurate grasp of the local consumer market and the trust in the channel ability of Red Star Macalline. In the view of he Yadong, red star Macalline has made great efforts to build a “smart appliance life hall”, identified smart appliances as the first strategic category, and started to build the first circulation channel of China’s high-end appliances. In this regard, boss appliances and red star Macalline are consistent in terms of high net worth user circle and high-end brand positioning. The cooperation between the two sides will help to form an efficient and benign “product + channel” business model and provide consumers with a one-stop, scene based and systematic convenient shopping experience.
On April 13, red star Macalline held the first “home cloud table school” together with boss appliances and Sina home. He Yadong, vice president of boss electric appliance, Zhu Jiagui, executive president of Hongxing Macalline home appliance group and general manager of large operation center, Chen Wanjing, national editor in chief of sina home appliance business department, Xu Jing, general manager of intelligent appliance business department of Hongxing Macalline home appliance group and other guests attended the meeting to jointly discuss the layout and development of intelligent appliance life hall of Shanxi No. 1 store of Hongxing Macalline, and explore the “Jin” attack road of high-end appliances.
He Yadong admitted that positioning the “high-end” attribute is by no means a selling gimmick for the boss appliance, but should be truly reflected in the tonality, store state, scene, products and services of his own brand.
He Yadong, vice president of boss electric appliance
“Boss electric appliance China new kitchen store” is a new business form of the old store electric appliance settled in Shanxi No. 1 store of Red Star Macalline. It is also regarded by he Yadong as a new breakthrough and upgrade in the construction of boss electric appliance store. He Yadong said that the boss electrical appliance hired a professional design company to update the image of the store design, so as to attract more young users in the spatial structure design. The boss’s idea of electrical appliances is not only to attract consumers by “beauty”, but also to catch the “free ride” of Red Star Macalline and play the educator of high-end electrical appliances with the help of the “new kitchen” model. “The addition of Red Star Macalline accelerates the user education of on-site shopping, drives users’ consumption of emerging high-end products, enables the boss’s’ China new kitchen four piece set ‘product and home concept to be deeply implemented in the minds of modern consumers, and changes from selling single products to providing overall space solutions.” He Yadong stressed.
Stepping into the “China new kitchen store”, consumers can enjoy the boss’s new generation of high-performance integrated stove equipped with unique steaming, baking and frying mixed black technology. The innovative wet baking function allows the food to retain the roasted delicacy without being dried and baked hard, presenting a higher quality delicacy. The golden temperature field technology can ensure the same temperature in the cavity and make the roasted ingredients more uniform. He Yadong described his expectations for the Shanxi experience store: “create an excellent kitchen scene, link users with product hardware and software, reduce the cooking threshold, and realize the empowerment of consumers’ cooking ability”.
It is not difficult to see that the opening of “China new kitchen store” further demonstrates the boss’s electrical appliance and red star Macalline’s confidence in Shanxi’s consumer market and keeping pace with the times. This move will be upgraded on the basis of the original exclusive store, break the traditional single product placement and sales attributes, let the store users immerse themselves in kitchen electrical products, expand the kitchen scene experience in the Limited store space, improve the use experience of consumers’ single products and stimulate the demand for purchase at the same time.
Major electrical brands gather in the Red Star Macalline,
Shanxi No. 1 store seizes a new highland of high-end consumption
Under the tide of consumption upgrading, the high-end route has become the only way for the electrical industry to move towards high-quality development. According to the analysis of industry experts, unlike ordinary electrical appliances, high-end electrical appliances have their own category attributes of service and experience. Their target consumer groups have higher requirements for product performance and experience, and also rely more on offline experience and services.
Compared with the other 32 No. 1 stores upgraded from the stock mall, the uniqueness of Shanxi No. 1 store lies in “new” and “big”. It is a new shopping mall built according to the “seven most” standard of No. 1 store in the early stage of planning. The total area of the shopping mall is 120000 square meters. It is the flagship store of Red Star Macalline in the whole Shanxi Province.
It is such a vast space that gives life more imagination. From the dynamic line of internal structure, overall decoration style, floor structure, category structure to high-end image, Shanxi No. 1 store comes with the advanced and high-end gene of Red Star Macalline, and has a new system of ten category theme pavilions, integrating super full categories, super brands, super store style and super experience, aiming to refresh the home shopping experience of Shanxi consumers.
It is noteworthy that red star Macalline has made in-depth layout in high-end electrical circuit in recent years, constantly explored and continuously evolved, and tried to build an ecology of high-end electrical industry. In addition to opening smart electrical appliances Living halls one after another, red star Macalline joined hands with dozens of leading brands to seek a blue ocean of high-end electrical appliances at the ecological conference of China’s high-end electrical appliances industry hosted this year. It is reported that Haier, Midea, Hisense, Fangtai, Linnei and other well-known electrical appliance enterprises at home and abroad have reached in-depth strategic cooperation with red star Macalline, determined to settle in Shanxi No. 1 store intelligent electrical appliance life Museum, aimed at Shanxi high net worth consumer market and seized the “new highland” of high-end electrical appliances.
Co integration, CO creation and symbiosis,
Red Star Macalline x boss electric creates an ecological chain of high-end electric appliances
Red Star Macalline No. 1 store can get the support of more than 30 head appliance brands, which is closely related to the strategic layout of high-end appliances
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