
NFT Marketing: Brand Marketing in the New Era
As a result of the boom of NFT markets and the enthusiasm and attention of young people toward the Web3 world, many well-known brands are incorporating NFT marketing into their branding strategies. The recent launch of Starbucks Odyssey, a program centered on NFT, is one of the attempts made by Starbucks to offer users brand-new experiences and make it easier for them to tap into the NFT space.NFT's utility in brand marketingIt is not only the NFT that customers receive after they buy a ...

What is NFT: NFT Beginner's Guide in 2023
In the year 2022, the NFT world witnessed explosive growth, with the NFT market possessing a total market cap of more than $11.3 billion to date. After the artwork "Everydays: The First 5000 Days" created by crypto artist Beeple fetched a record price of $69.3 million at Christie's, more artists get started to pay attention to NFT and crypto art, hoping their NFT works will be auctioned or sold at fair prices. Nevertheless, the majority of NFT creations are on Ethereum, which is highly t...

Future of Crypto Wallet: Smart Contract Wallet v.s. EOA Wallet
Account abstraction and EIP-4337 have been hot topics in the decentralized wallet space lately. The main reason is that compared with the current EOA wallet, which is the majority on the market, they solve the pain point of seed phrase backup. At the same time, the user experience and security of the wallet are greatly improved, just like web2 applications. Therefore, they are expected to be the wallets that people want to use on the first day in web3.EOA walletTo date, most wallet accounts c...
PlaNFT, a platform to mint, trade, and use NFT of social features, was established by Pioneer3 Innovation Labs Pte. Ltd in 2022.



NFT Marketing: Brand Marketing in the New Era
As a result of the boom of NFT markets and the enthusiasm and attention of young people toward the Web3 world, many well-known brands are incorporating NFT marketing into their branding strategies. The recent launch of Starbucks Odyssey, a program centered on NFT, is one of the attempts made by Starbucks to offer users brand-new experiences and make it easier for them to tap into the NFT space.NFT's utility in brand marketingIt is not only the NFT that customers receive after they buy a ...

What is NFT: NFT Beginner's Guide in 2023
In the year 2022, the NFT world witnessed explosive growth, with the NFT market possessing a total market cap of more than $11.3 billion to date. After the artwork "Everydays: The First 5000 Days" created by crypto artist Beeple fetched a record price of $69.3 million at Christie's, more artists get started to pay attention to NFT and crypto art, hoping their NFT works will be auctioned or sold at fair prices. Nevertheless, the majority of NFT creations are on Ethereum, which is highly t...

Future of Crypto Wallet: Smart Contract Wallet v.s. EOA Wallet
Account abstraction and EIP-4337 have been hot topics in the decentralized wallet space lately. The main reason is that compared with the current EOA wallet, which is the majority on the market, they solve the pain point of seed phrase backup. At the same time, the user experience and security of the wallet are greatly improved, just like web2 applications. Therefore, they are expected to be the wallets that people want to use on the first day in web3.EOA walletTo date, most wallet accounts c...
PlaNFT, a platform to mint, trade, and use NFT of social features, was established by Pioneer3 Innovation Labs Pte. Ltd in 2022.

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Loot has brought us a new form of creation, turning the world of creators upside down, and the open-source IP of BAYC makes the most out of IP sharing, which gives every community member and fan the opportunity to become a creator. A new world is waiting for us: Web3, blockchain technology, and NFT, to name a few, will bring major changes in content, genre, and ecology to the creator economy that has existed in Web2 for years.
There are solid boundaries between fans and creators in Web2. Creators are people who publish original works on platforms, such as bloggers, influencers, photographers, etc., while fans are only followers impressed by their works. In recent years, creative content in the Web2 world has evolved from text, images, and video to live streaming and vlogging; and the ways for creators to monetize content have expanded from advertising to subscriptions, virtual gifts, e-commerce commissions, and partnerships with brands.
But now something has changed. In Web3, the gap between fans and creators is narrowing. The nature of decentralization in Web3 allows fans to exert significant influence over creators and even participate in creating and sharing the value of content. Web3 now breaks down the monopoly of platforms over creators and the barriers to direct profit, making the ownership and the final decisions dynamically shift from platforms to creators, fans, and communities with content value.
BAYC has provided a new business model for its fans creating derivatives. Holders of BAYC NFTs not only own the commercial rights but are allowed to create a series of spinoffs, with all the revenue generated from the derivatives going to the creators. This decentralization of ownership has inspired fans to create, and we can see creative works derived from BAYC everywhere in novels, movies, and related products.
This new model enlightened Tally Labs, an NFT content and technology company, to create Jenkins the Valet, a digital character and writer that gives NFT holders the ability to access the members-only website: Writer's Room. NFT holders can vote on the creative direction of the content, as well as license their avatars to show in the work. They call it "choose your own adventure". The character of Jenkins could be considered as an open-ended fiction written by fans, and eventually signed with Creative Artists Agency (CAA) for representation in books, videos, podcasts, and more.
Another NFT project, Loot, which prevailed some time ago, seems to be a text-based NFT with code, but it is more like an adventurer game. Every single Loot NFT is composed of 8 features, and they are head, neck, chest, hand, waist, foot, ring, and weapon. Each feature represents a combat power index of the gear, leaving the construction and interpretation of the whole game ecology to the creators, and giving full play to the creativity of every fan. Thus, the new way to create makes this adventurer game more vivid and also gives the creators certain rewards.
Shared IP ownership gives birth to a new business model of fan creation in the Web3 world, and it broadened the horizons to the creation of IP NFT derivatives.
The creator economy driven by fans will surely become the mainstream of content creation in the new business of Web3. To enable every community member to participate in the creation of content in web3, PlaNFT has launched the technology and services for creating NFT and issuing mystery boxes.
The prevalence of blue-chip NFTs such as CryptoPunks, BAYC, and Azuki fuels a desire in the hearts of artists and users to issue or own an NFT of their own. However, technical barriers stop them from it, and they don’t have any technical staff to issue on-chain NFTs as most NFT project teams do. But now, the one-click NFT creation feature on PlaNFT just solves their pain point.
On PlaNFT, the NFTs vary from subscriptions, music/videos, collections, and characters to hashes, covering areas such as clubs, personalized PFP, collections, videos, etc. What the creators need to do is quite simple—upload their work, fill in just a few fields, and then click "Create". No technical threshold at all. When NFT creation is done, it can be swapped with others or listed on the marketplace for sale. Moreover, the seller can decide what rights to grant the NFT buyer to incentivize the recreation based on the NFT.
Thanks to the technology of issuing Mystery Box on PlaNFT, creators can make it happen in 3 ways:
Upload the artwork for which you own the copyright. Wrap it into a Mystery Box and issue.
Use AI-created pics. After the creator enters the keywords in the search box, the AI system will randomly generate the relevant images. Pick images that appeal to you, set parameters, and click Issue Mystery Box NFT.
Use random images. In comparison with the first two, the most tremendous fun is that before the mystery box is opened, fans and even the issuer do not know what NFT pictures it contains.
Unlike the regular NFT mystery box release, issuers are able to create clubs by issuing mystery boxes. The holders may join the club after being verified by the proof of NFT and enjoy the privilege of airdrops, whitelists, and more in the club.
Innovative projects in Web3 are constantly changing the traditional way of content creation. A community of creators has formed little by little, with members coming together because of NFTs' derivative creations. They blend the experiences and stories of each community member in their projects and pass them on to other communities and fans who share the same values, to build a virtuous cycle in creator ecology. The creator tools and technical services provided by PlaNFT have, to some extent, solved the problem of the absence of such tools in Web3 and its radiance will finally be discovered one day.
Loot has brought us a new form of creation, turning the world of creators upside down, and the open-source IP of BAYC makes the most out of IP sharing, which gives every community member and fan the opportunity to become a creator. A new world is waiting for us: Web3, blockchain technology, and NFT, to name a few, will bring major changes in content, genre, and ecology to the creator economy that has existed in Web2 for years.
There are solid boundaries between fans and creators in Web2. Creators are people who publish original works on platforms, such as bloggers, influencers, photographers, etc., while fans are only followers impressed by their works. In recent years, creative content in the Web2 world has evolved from text, images, and video to live streaming and vlogging; and the ways for creators to monetize content have expanded from advertising to subscriptions, virtual gifts, e-commerce commissions, and partnerships with brands.
But now something has changed. In Web3, the gap between fans and creators is narrowing. The nature of decentralization in Web3 allows fans to exert significant influence over creators and even participate in creating and sharing the value of content. Web3 now breaks down the monopoly of platforms over creators and the barriers to direct profit, making the ownership and the final decisions dynamically shift from platforms to creators, fans, and communities with content value.
BAYC has provided a new business model for its fans creating derivatives. Holders of BAYC NFTs not only own the commercial rights but are allowed to create a series of spinoffs, with all the revenue generated from the derivatives going to the creators. This decentralization of ownership has inspired fans to create, and we can see creative works derived from BAYC everywhere in novels, movies, and related products.
This new model enlightened Tally Labs, an NFT content and technology company, to create Jenkins the Valet, a digital character and writer that gives NFT holders the ability to access the members-only website: Writer's Room. NFT holders can vote on the creative direction of the content, as well as license their avatars to show in the work. They call it "choose your own adventure". The character of Jenkins could be considered as an open-ended fiction written by fans, and eventually signed with Creative Artists Agency (CAA) for representation in books, videos, podcasts, and more.
Another NFT project, Loot, which prevailed some time ago, seems to be a text-based NFT with code, but it is more like an adventurer game. Every single Loot NFT is composed of 8 features, and they are head, neck, chest, hand, waist, foot, ring, and weapon. Each feature represents a combat power index of the gear, leaving the construction and interpretation of the whole game ecology to the creators, and giving full play to the creativity of every fan. Thus, the new way to create makes this adventurer game more vivid and also gives the creators certain rewards.
Shared IP ownership gives birth to a new business model of fan creation in the Web3 world, and it broadened the horizons to the creation of IP NFT derivatives.
The creator economy driven by fans will surely become the mainstream of content creation in the new business of Web3. To enable every community member to participate in the creation of content in web3, PlaNFT has launched the technology and services for creating NFT and issuing mystery boxes.
The prevalence of blue-chip NFTs such as CryptoPunks, BAYC, and Azuki fuels a desire in the hearts of artists and users to issue or own an NFT of their own. However, technical barriers stop them from it, and they don’t have any technical staff to issue on-chain NFTs as most NFT project teams do. But now, the one-click NFT creation feature on PlaNFT just solves their pain point.
On PlaNFT, the NFTs vary from subscriptions, music/videos, collections, and characters to hashes, covering areas such as clubs, personalized PFP, collections, videos, etc. What the creators need to do is quite simple—upload their work, fill in just a few fields, and then click "Create". No technical threshold at all. When NFT creation is done, it can be swapped with others or listed on the marketplace for sale. Moreover, the seller can decide what rights to grant the NFT buyer to incentivize the recreation based on the NFT.
Thanks to the technology of issuing Mystery Box on PlaNFT, creators can make it happen in 3 ways:
Upload the artwork for which you own the copyright. Wrap it into a Mystery Box and issue.
Use AI-created pics. After the creator enters the keywords in the search box, the AI system will randomly generate the relevant images. Pick images that appeal to you, set parameters, and click Issue Mystery Box NFT.
Use random images. In comparison with the first two, the most tremendous fun is that before the mystery box is opened, fans and even the issuer do not know what NFT pictures it contains.
Unlike the regular NFT mystery box release, issuers are able to create clubs by issuing mystery boxes. The holders may join the club after being verified by the proof of NFT and enjoy the privilege of airdrops, whitelists, and more in the club.
Innovative projects in Web3 are constantly changing the traditional way of content creation. A community of creators has formed little by little, with members coming together because of NFTs' derivative creations. They blend the experiences and stories of each community member in their projects and pass them on to other communities and fans who share the same values, to build a virtuous cycle in creator ecology. The creator tools and technical services provided by PlaNFT have, to some extent, solved the problem of the absence of such tools in Web3 and its radiance will finally be discovered one day.
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