
Reflecting on the Journey: If You're Here Today...
Have you ever thought about how wild it is to be here?We often reflect on the sheer randomness of being an NFT production studio today. On the personal side of things, there are many ways our lives could have ended differently. In a single generation, David’s family completely reestablished themselves, 6500 miles away from their generational home, in the heart of the Bay Area. It was a gamble, no doubt, that gave David the opportunity to witness some of the most dramatic technical advancement...
The story behind $LONDON Gift Shoppe art
With the $LONDON Shoppe selling out, thought it time to share more about the generative art and its inner workings.Choosing its 'source' of beautyThe $LONDON gift generative art was a long study on procedural generation found in game development. I always admired the work put into making game worlds feel more immersive and found a unique opportunity to take some of their technologies to fashion art instead of digital realities. To that, I have for the last few months researched and ...
The Proof of Beauty Trilogy: $LONDON
Proof of Beauty allows people to collect history in the form of NFTs, by creating memorabilia based on the hash attributes. The algorithm will consider all the attributes of the transaction and (such as sender, token, value, gas fees, etc) and will generate shapes, colors and patterns based on the details within the hash.The "Season 1: SAGA" NFTs are mintable for only 0.08 ETH, in two options: historical and personal. Historical NFTS are any transactions from the blockchain, mintable for the ...
An Independent NFT Production Studio 🎨🖼️✨ Metadata connoisseurs pushing the boundaries of art 🧡 Pop by our Discord: discord.gg/pob

Reflecting on the Journey: If You're Here Today...
Have you ever thought about how wild it is to be here?We often reflect on the sheer randomness of being an NFT production studio today. On the personal side of things, there are many ways our lives could have ended differently. In a single generation, David’s family completely reestablished themselves, 6500 miles away from their generational home, in the heart of the Bay Area. It was a gamble, no doubt, that gave David the opportunity to witness some of the most dramatic technical advancement...
The story behind $LONDON Gift Shoppe art
With the $LONDON Shoppe selling out, thought it time to share more about the generative art and its inner workings.Choosing its 'source' of beautyThe $LONDON gift generative art was a long study on procedural generation found in game development. I always admired the work put into making game worlds feel more immersive and found a unique opportunity to take some of their technologies to fashion art instead of digital realities. To that, I have for the last few months researched and ...
The Proof of Beauty Trilogy: $LONDON
Proof of Beauty allows people to collect history in the form of NFTs, by creating memorabilia based on the hash attributes. The algorithm will consider all the attributes of the transaction and (such as sender, token, value, gas fees, etc) and will generate shapes, colors and patterns based on the details within the hash.The "Season 1: SAGA" NFTs are mintable for only 0.08 ETH, in two options: historical and personal. Historical NFTS are any transactions from the blockchain, mintable for the ...
An Independent NFT Production Studio 🎨🖼️✨ Metadata connoisseurs pushing the boundaries of art 🧡 Pop by our Discord: discord.gg/pob

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How does value become valuable? What kind of magical complexion of assets, the likes of DAI, the threaded paper of a US Benjamin, or the sheen of a new NFT minted do we find just so beautiful.
A conversation on value can go on forever, no amount of time can truly capture this lifelong debate among our human minds.
In the NFT space, value is a constantly reminded topic. Almost, annoyingly brought up on each corner of the winding street that is crypto-twitter. How does one discover its value? What does time do to its value? Will others see it as valuable, if not more than I do?
Instinctually, we raise our answers to these thoughts with a few parameters:
“Woah, its minted by __ famous 3d artist.”
“Damn, that’s a lot of likes and retweets, it must be worth something”
“Ooooo, the rarity of the piece is very high.”
“Good, there is only 100 editions of these pieces.”
As we process through this loose cacophony of if statements, our minds computes (that may be too generous of a verb) some value, beauty if you will, in this NFT piece.
In many ways, this internal dialogue is a common one, a conversation we can’t help put on shuffle and repeat.
…
Let’s start over.
…
What is value? What is beauty?
Is beauty not just an empathy towards the abstract, the physical, the lustful? Is value not just a vehicle to quantify, dissect such beauty?
We must return to our self, what is truly beautiful in our lives?
In many ways, it is the stories we tell and the ones we believe. They give us faith, give us a rubric to view this world and judge what is beautiful, and empower us with the continued breath to fight for change in a universe ever hellbent towards entropy.
What is ETH’s story?
The blockchain.
Our blockchain.
…
This is our canon, our story, a story unwilling to put up a season finale. One that shaped our beliefs, our world views, and filled us endlessly with emotion.
Our story is beautiful. Our story has value.
“Woah, its minted by __”
Does it matter who minted it? The story is imbued in $HASH already. The transaction it cradles.
“Damn, that’s a lot of likes and retweets, it must be worth something”
Yea, it is worth something but also so much more than the digital dopamine kicks social media abuses. Somebody believed this part of our grand story was worth capturing. Either due to greed or sheer awe of our past, somebody took the time to make it come to form as a token.
“Ooooo, the rarity of the piece is very high.”
Rarity of $HASH lies in its capacity to be the canon of Ethereum history. As $HASH grows, so do its capacity to honorably represent our history.
“Good, there is only infinite pieces”
Our history is every growing and ever evolving. To cap the supply of $HASH feels disingenuous; a sly tactic by the artist to provide stimulus to the $HASH token value. $HASH is valuable. Not because $HASH is. Because our story is.
…
$HASH is an interesting project. One that asks us to look at NFTs, something we thought we are starting to familiarize ourselves with, in a new, potentially uneasy, light.
What must we do to hold a $HASH in our private keys?
…
Go on unrelenting rabbit holes on Etherscan?
Scrape twitter for the spiciest transactions tucked in replies?
Wait patiently for history to be made?
Oh, the effort we must summon to capture our history.
$HASH is not beautiful. We are.
How does value become valuable? What kind of magical complexion of assets, the likes of DAI, the threaded paper of a US Benjamin, or the sheen of a new NFT minted do we find just so beautiful.
A conversation on value can go on forever, no amount of time can truly capture this lifelong debate among our human minds.
In the NFT space, value is a constantly reminded topic. Almost, annoyingly brought up on each corner of the winding street that is crypto-twitter. How does one discover its value? What does time do to its value? Will others see it as valuable, if not more than I do?
Instinctually, we raise our answers to these thoughts with a few parameters:
“Woah, its minted by __ famous 3d artist.”
“Damn, that’s a lot of likes and retweets, it must be worth something”
“Ooooo, the rarity of the piece is very high.”
“Good, there is only 100 editions of these pieces.”
As we process through this loose cacophony of if statements, our minds computes (that may be too generous of a verb) some value, beauty if you will, in this NFT piece.
In many ways, this internal dialogue is a common one, a conversation we can’t help put on shuffle and repeat.
…
Let’s start over.
…
What is value? What is beauty?
Is beauty not just an empathy towards the abstract, the physical, the lustful? Is value not just a vehicle to quantify, dissect such beauty?
We must return to our self, what is truly beautiful in our lives?
In many ways, it is the stories we tell and the ones we believe. They give us faith, give us a rubric to view this world and judge what is beautiful, and empower us with the continued breath to fight for change in a universe ever hellbent towards entropy.
What is ETH’s story?
The blockchain.
Our blockchain.
…
This is our canon, our story, a story unwilling to put up a season finale. One that shaped our beliefs, our world views, and filled us endlessly with emotion.
Our story is beautiful. Our story has value.
“Woah, its minted by __”
Does it matter who minted it? The story is imbued in $HASH already. The transaction it cradles.
“Damn, that’s a lot of likes and retweets, it must be worth something”
Yea, it is worth something but also so much more than the digital dopamine kicks social media abuses. Somebody believed this part of our grand story was worth capturing. Either due to greed or sheer awe of our past, somebody took the time to make it come to form as a token.
“Ooooo, the rarity of the piece is very high.”
Rarity of $HASH lies in its capacity to be the canon of Ethereum history. As $HASH grows, so do its capacity to honorably represent our history.
“Good, there is only infinite pieces”
Our history is every growing and ever evolving. To cap the supply of $HASH feels disingenuous; a sly tactic by the artist to provide stimulus to the $HASH token value. $HASH is valuable. Not because $HASH is. Because our story is.
…
$HASH is an interesting project. One that asks us to look at NFTs, something we thought we are starting to familiarize ourselves with, in a new, potentially uneasy, light.
What must we do to hold a $HASH in our private keys?
…
Go on unrelenting rabbit holes on Etherscan?
Scrape twitter for the spiciest transactions tucked in replies?
Wait patiently for history to be made?
Oh, the effort we must summon to capture our history.
$HASH is not beautiful. We are.
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