“Following” on the Lens Protocol differs from following in Web2 social applications. When users follow a profile on the Lens Protocol, they are given a Follow NFT, which creators and communities can encode with additional value. Profile NFTs can include logic used to determine if a user attempting to follow the profile should be issued a Follow NFT. For example, a profile can require followers to pay 5 MATIC to receive a Follow NFT. Additionally, Follow NFTs have built-in governance capabilit...