“Software is eating the world”; the first time we heard about that was back in 2011 and more than 10 years later we can say it really did so. Technology is something that grew exponentially in today’s business world and became important for innovation and staying ahead of competition by providing a competitive advantage. This trimester, as part of the master’s in business management I am currently enrolled in, I attended a class on technology-based business models, where we learned at first h...