Onchain digital art is undergoing a fascinating metamorphosis. Initially driven by the digital scarcity model, personified by ERC-721 NFTs, which conferred uniqueness and ownership to digital works, we are now witnessing the emergence of a new vision: that of tokenized art as currency, utilizing ERC-20 tokens for freer distribution and the creation of vibrant micro-economies around artistic production.
This paradigm shift is not merely a market whim but rather a reflection of a deeper discussion about value in the digital age, as explored by Jacob (Zora) on his articles about "Hyperstructures" and "Cryptomedia." The fundamental tension between the free nature of information and the cost of its production and distribution has always haunted the internet. Traditional models, based on paywalls and intrusive advertising, restrict access to generate value, contradicting the potential for global dissemination of the network.
Blockchain technology, and in particular the concept of building "Onchain," emerges as the architecture for a new value system. The central idea is simple but powerful: to incentivize the free distribution of information (and, by extension, art) through a reward system that benefits creators, distributors, and consumers, without erecting access barriers. Imagine a world where sharing a digital artwork not only disseminates it but also contributes directly to the artist's sustainability.
This concept empowers artists, allowing them to transform their creations into their own platform, establishing a direct connection with their community and capturing value through sales and healthy speculation around their work.
This speculation, far from being seen as a mere financial game, is an engine for progress. It acts as a value discovery mechanism, a "leap of faith" that invests in the potential of artists and new forms of expression. The open and liquid markets that emerge from the tokenization of art act as true "truth machines," organizing and pricing content dynamically.
The transition from the scarcity model to onchain abundance, driven by ERC-20 tokens represents a radical democratization of access to art and the creation of sustainable micro-economies for artists. Instead of limiting the audience to extract value, the focus shifts to amplification and sharing, where value flows more organically and directly to those who create it.
This is the future of onchain digital art: a vibrant ecosystem built on robust and decentralized infrastructures, where the free circulation of art and fair compensation for artists are not conflicting ideals but rather faces of the same digital coin. We are witnessing the birth of a "Free and Valuable" internet, where creativity finds a truly prosperous and accessible home for all.
Reiniscouple
This piece offers hope and practical solutions.