In an era where individual traits are becoming more distinct, communities are emerging that unite around shared interests and preferences. Based on this, various attempts at community marketing are being made, which can be seen in conjunction with the growing importance of communities in society. The process of resolving problems through communities not only motivates individuals to develop solutions together, but it also addresses the problem of individualism in modern capitalist markets.

These communities are expected to create solutions in areas where the market and government have consistently failed, through the synergy of technology and community. It is said that communities will become a benefactor that reveals the blind spots of modern society and scratches its itchy places.

• This article is the second week's article of the 2023 Ethereum.org Writers Cohort.

Table of Contents

1. Community Marketing Without Community Marketing

2. What Did PAK Do Before It Became Famous?

3. Delving into the Problematic Thinking Based on Tastes

4. Conclusion and Summary

The crypto industry was one of the most frequent users of the term "community." Recently, many crypto communities have disappeared as a result of the Luna and FTX disasters. Many members, marketers, and community-driven communities disappeared as if they had never existed. At the time of writing this article, I wanted to find something that did not disappear when everything disappeared. A creator who consistently survives regardless of bull and bear markets caught my attention. PAK is the most influential leader in digital art with over 20 years of experience, and he made $91.8 million in profits through the project called, on Nifty Gateway in December 2021. When deciding on this week's topic, I thought PAK's NFT case would provide great insight into organic community marketing. The question I had while analyzing the life of a popular artist on the front lines of the NFT market was simple. What is the essence of community marketing? Through this case analysis, I realized that the essence of community marketing is not marketing, but that communities grow naturally when based on a firm preference. What creators and marketers need: Identify specific community problems Identify why problems cannot be solved in the existing market Connect the problem to the latest technology in the industry to solve it 2. What Did PAK Do Before Becoming Famous? Formation of communities based on interests "Community-driven" is one of the most commonly used phrases in the crypto industry. However, the true meaning of the term has been lost through its overuse. Whenever we use the term "community-driven," we seem to fall into the misconception that community members will somehow voluntarily create secondary creations and community routines, which is almost never the case. In reality, the formation of communities based on shared interests is what happens first. And once the community is formed, it can naturally identify the problems that the community faces. In 2014, PAK created Archillect. PAK's main goal in creating Archillect was to save time when looking for inspiration or great visual elements. So he curated visual art found on social media. The platform's unique feature was its curation by AI. The platform quickly caught people's attention. Source: https://blog.archillect.com/archillect-faq-3b22342c352a In short, Archillect was like Pinterest curated by AI. PAK's Archillect project, created in 2014, gained quite a bit of popularity from 2016, and in 2019, it recorded an organic monthly reach of about 3 billion, more than six times that of 2016. PAK's biggest issue after operating Archillect was the original creator issue. Finding and sharing great content and reaching millions of people in a day with the help of social media was surprisingly easy. In contrast to this, it was almost impossible to figure out where it came from.

In an era where individual traits are becoming more distinct, communities are emerging that unite around shared interests and preferences. Based on this, various attempts at community marketing are being made, which can be seen in conjunction with the growing importance of communities in society. The process of resolving problems through communities not only motivates individuals to develop solutions together, but it also addresses the problem of individualism in modern capitalist markets.

These communities are expected to create solutions in areas where the market and government have consistently failed, through the synergy of technology and community. It is said that communities will become a benefactor that reveals the blind spots of modern society and scratches its itchy places.

• This article is the second week's article of the 2023 Ethereum.org Writers Cohort.

Table of Contents

1. Community Marketing Without Community Marketing

2. What Did PAK Do Before It Became Famous?

3. Delving into the Problematic Thinking Based on Tastes

4. Conclusion and Summary

The crypto industry was one of the most frequent users of the term "community." Recently, many crypto communities have disappeared as a result of the Luna and FTX disasters. Many members, marketers, and community-driven communities disappeared as if they had never existed. At the time of writing this article, I wanted to find something that did not disappear when everything disappeared. A creator who consistently survives regardless of bull and bear markets caught my attention. PAK is the most influential leader in digital art with over 20 years of experience, and he made $91.8 million in profits through the project called, on Nifty Gateway in December 2021. When deciding on this week's topic, I thought PAK's NFT case would provide great insight into organic community marketing. The question I had while analyzing the life of a popular artist on the front lines of the NFT market was simple. What is the essence of community marketing? Through this case analysis, I realized that the essence of community marketing is not marketing, but that communities grow naturally when based on a firm preference. What creators and marketers need: Identify specific community problems Identify why problems cannot be solved in the existing market Connect the problem to the latest technology in the industry to solve it 2. What Did PAK Do Before Becoming Famous? Formation of communities based on interests "Community-driven" is one of the most commonly used phrases in the crypto industry. However, the true meaning of the term has been lost through its overuse. Whenever we use the term "community-driven," we seem to fall into the misconception that community members will somehow voluntarily create secondary creations and community routines, which is almost never the case. In reality, the formation of communities based on shared interests is what happens first. And once the community is formed, it can naturally identify the problems that the community faces. In 2014, PAK created Archillect. PAK's main goal in creating Archillect was to save time when looking for inspiration or great visual elements. So he curated visual art found on social media. The platform's unique feature was its curation by AI. The platform quickly caught people's attention. Source: https://blog.archillect.com/archillect-faq-3b22342c352a In short, Archillect was like Pinterest curated by AI. PAK's Archillect project, created in 2014, gained quite a bit of popularity from 2016, and in 2019, it recorded an organic monthly reach of about 3 billion, more than six times that of 2016. PAK's biggest issue after operating Archillect was the original creator issue. Finding and sharing great content and reaching millions of people in a day with the help of social media was surprisingly easy. In contrast to this, it was almost impossible to figure out where it came from.