You may have seen the recent controversy around ArtGobblers where crypto/NFT influencers were criticized for getting “undeserved” whitelists (WL). Plenty of ink has been shed on why people deserved to be on the WL, and on the ethics of being an NFT influencer. It’s easy to paint NFT influencers as the villains of the story but that would be a gross oversimplification and a misunderstanding of how marketing works in the digital era. If the crypto/NFT space intends to move into the mainstream, ...

You may have seen the recent controversy around ArtGobblers where crypto/NFT influencers were criticized for getting “undeserved” whitelists (WL). Plenty of ink has been shed on why people deserved to be on the WL, and on the ethics of being an NFT influencer. It’s easy to paint NFT influencers as the villains of the story but that would be a gross oversimplification and a misunderstanding of how marketing works in the digital era. If the crypto/NFT space intends to move into the mainstream, ...