Retail success used to follow one rule: go where the metros go. If a brand wanted visibility and footfall, it set up shop in Delhi, Mumbai or Bengaluru. But over the last few years, that logic has shifted. Cities like Lucknow, Indore, and Jaipur are no longer just catching up but also shaping their own consumer narratives. Lucknow, in particular, has seen a quiet retail surge. With improved road networks, airport connectivity, and rising disposable incomes, the city is no longer just a politi...