The Making of The Smurfs’ Society - Episode II: Reflecting on the foundational collaboration between Lens Protocol and The Smurfs’ SocietyIt’s a big deal to decide on your go-to-market strategy, especially how and when you’re going to launch your product. Like in any other project, we at The Smurfs’ Society wanted to start driving momentum and traction at the launch of our project but also wanted to be able to handle "hiccups" and growing pains at a more manageable scale. Because the long-ter...

The Making of The Smurfs’ Society - Episode II: Reflecting on the foundational collaboration between Lens Protocol and The Smurfs’ SocietyIt’s a big deal to decide on your go-to-market strategy, especially how and when you’re going to launch your product. Like in any other project, we at The Smurfs’ Society wanted to start driving momentum and traction at the launch of our project but also wanted to be able to handle "hiccups" and growing pains at a more manageable scale. Because the long-ter...

Over the past few days, thousands of NFT enthusiasts have converged toward a new phenomenon. The Smurfs’ Society, which is currently only available to a limited group of Web3 insiders until its public release in early 2023, is a fully on-chain, immersive, gamified experience. Despite a ‘soft launch,’ The Smurfs’ Society saw over 20,000 wallets connect to the platform in less than 48 hours and execute over 200,000 on-chain transactions in a few days. Unlike many traditional entertainment icons...

Over the past few days, thousands of NFT enthusiasts have converged toward a new phenomenon. The Smurfs’ Society, which is currently only available to a limited group of Web3 insiders until its public release in early 2023, is a fully on-chain, immersive, gamified experience. Despite a ‘soft launch,’ The Smurfs’ Society saw over 20,000 wallets connect to the platform in less than 48 hours and execute over 200,000 on-chain transactions in a few days. Unlike many traditional entertainment icons...