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Jun 8

Bridging the Gap: The Role of Developer Relations in Circle's Marketing Strategy

One of our team members recently had the chance to interview members of Circle's Developer Relations (Dev Rel) team for the EMEA region, including the Vice President. The conversation clarified Circle's choice to group Dev Rel with marketing and emphasised certain important lessons. The purpose of this essay is to examine the justification for this choice as well as the importance of marketing experts working together with designers and developers to encourage a more imaginative app...

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