When I share my story of diving into the Web3 over the past 18+ months, I often bring up one of the moments of realization that my interest was more ...

Awareness (ETH Merge)Alright, I’ve stayed pretty mum about the Ethereum Merge that will be happening in ~10 hours. Outside of an explainer of what th...

A Second Cup of ☕️Yesterday’s piece on Starbucks came out pretty quick due to the timing of the announcements and me live-typing what I think. There’...

Announcement about premium subsWhen I introduced tipping subs in my 100th piece last week, I figured it’d be fun to make things a surprise since the ...

Welcome to Below the Fold! This is a weekend newsletter that consists of content that didn’t make the cut, what I’m thinking of writing about, and pe...

For those that don’t know my backstory, I encourage you to read it here!Friday, August 19th, 6PMA (my fiancée) was driving us into the city to enjoy ...

AX - A fast food exampleIn yesterday’s post around the AX (Announcement Experience) framework, I made a hypothetical about McDonald’s dropping a fire...

Announcements. They come in many shapes and sizes. They get your attention. They have an air of importance. Some even have a bright red number next t...

For those of you that celebrated the long weekend in the US, hope you’re back feeling refreshed!I spent time hanging out with my parents, watching co...

Meme competition update:Through this statistically significant study, I think we can confirm that Twitter has the better sense of humor. I’ll stick t...