Base's Official Token Launch Turns into a Marketing Rollercoaster, MEME Coins Crash and Soar to New …
In the early hours of April 17, Base made a high-profile move by creating MEME coins such as "Base is for everyone." However, this carefully orchestrated attempt to reignite on-chain cultural enthusiasm quickly spiraled out of control, pushing Base into the eye of a public storm. Yet, in a surprising twist, as the "failures" were remixed and turned into viral memes, the MEME coin prices staged a dramatic V-shaped recovery, sending on-chain sentiment on a rollercoaster ride. Author: Nancy, PAN...
5 Charts to Decode Today’s Bitcoin Market: Where Exactly Are We?
$ERROR
Trump's Crypto Gamble: A Power Play of Politics, Money, and Technology
On March 6, 2025, U.S. President Donald Trump signed a landmark executive order announcing the establishment of a strategic Bitcoin reserve and the inclusion of other cryptocurrencies in the national digital asset reserve. This policy marks a significant strategic shift for the U.S. in the cryptocurrency space, aiming to solidify its position as the "global hub of cryptocurrency."Policy Content and DetailsTrump's executive order consists of two main components: the establishment of a Bitcoin ...
<100 subscribers
Base's Official Token Launch Turns into a Marketing Rollercoaster, MEME Coins Crash and Soar to New …
In the early hours of April 17, Base made a high-profile move by creating MEME coins such as "Base is for everyone." However, this carefully orchestrated attempt to reignite on-chain cultural enthusiasm quickly spiraled out of control, pushing Base into the eye of a public storm. Yet, in a surprising twist, as the "failures" were remixed and turned into viral memes, the MEME coin prices staged a dramatic V-shaped recovery, sending on-chain sentiment on a rollercoaster ride. Author: Nancy, PAN...
5 Charts to Decode Today’s Bitcoin Market: Where Exactly Are We?
$ERROR
Trump's Crypto Gamble: A Power Play of Politics, Money, and Technology
On March 6, 2025, U.S. President Donald Trump signed a landmark executive order announcing the establishment of a strategic Bitcoin reserve and the inclusion of other cryptocurrencies in the national digital asset reserve. This policy marks a significant strategic shift for the U.S. in the cryptocurrency space, aiming to solidify its position as the "global hub of cryptocurrency."Policy Content and DetailsTrump's executive order consists of two main components: the establishment of a Bitcoin ...
Support translate
How Tahini's, a Canadian Fast-Food Chain with 70% Bitcoin Reserves, Takes on McDonald's
Support translate
How Tahini's, a Canadian Fast-Food Chain with 70% Bitcoin Reserves, Takes on McDonald's
Share Dialog
Share Dialog
Tahini's, a Canadian fast-food chain specializing in Mediterranean and Middle Eastern cuisine, made a bold move in 2020 by allocating over 70% of its corporate reserves to Bitcoin. This strategy has not only shielded the company from inflation but also provided a financial edge to compete with industry giants like McDonald's.
Inspired by MicroStrategy’s Michael Saylor, Tahini's began accumulating Bitcoin in 2020 when prices hovered around $10,000. Unlike public companies that issue stock to buy Bitcoin, Tahini's—a private firm—adopted a dollar-cost averaging (DCA) approach, purchasing Bitcoin monthly regardless of market conditions. Today, Bitcoin constitutes more than 70% of its treasury, a move CEO Omar Hamam calls "the best decision we’ve ever made for our business" .
With just 62 locations, Tahini's faces competitors like McDonald's and Chipotle, which have vastly greater financial resources. However, its Bitcoin holdings—now worth hundreds of millions—provide a unique advantage. "We have a treasury strategy that preserves our wealth over time and space," Omar explains, allowing the chain to reinvest strategically in marketing and expansion .
Co-founder Aly Hamam, deeply affected by Egypt’s hyperinflation and currency devaluation, became a Bitcoin advocate after the March 2020 crash. His family’s financial struggles shaped his belief in Bitcoin as a hedge against fiat depreciation. "I saw my parents' life savings wiped away," he recalls. This conviction led him to "orange-pill" his family and eventually allocate company funds to Bitcoin .
Despite early efforts to accept Bitcoin at restaurants, Tahini's encountered hurdles with point-of-sale (POS) systems, which lacked Bitcoin integration capabilities. Instead, the chain installed Bitcoin ATMs in 10 locations, accumulating Bitcoin profits that now exceed $40,000 per store due to price appreciation .
Tahini's plans to expand globally, targeting markets like the U.S., U.K., and El Salvador, where Bitcoin adoption is high. The company remains unfazed by Bitcoin’s volatility, viewing dips as buying opportunities. "If you play the long game, it pays off," Omar asserts .
By leveraging Bitcoin as both a treasury asset and a brand differentiator, Tahini's demonstrates how small businesses can challenge industry giants through innovative financial strategies.
Author: Juan Galt
Compiled by: DeepTechFlow
(Sources: Bitcoin Magazine, PANews, The Logic)
Tahini's, a Canadian fast-food chain specializing in Mediterranean and Middle Eastern cuisine, made a bold move in 2020 by allocating over 70% of its corporate reserves to Bitcoin. This strategy has not only shielded the company from inflation but also provided a financial edge to compete with industry giants like McDonald's.
Inspired by MicroStrategy’s Michael Saylor, Tahini's began accumulating Bitcoin in 2020 when prices hovered around $10,000. Unlike public companies that issue stock to buy Bitcoin, Tahini's—a private firm—adopted a dollar-cost averaging (DCA) approach, purchasing Bitcoin monthly regardless of market conditions. Today, Bitcoin constitutes more than 70% of its treasury, a move CEO Omar Hamam calls "the best decision we’ve ever made for our business" .
With just 62 locations, Tahini's faces competitors like McDonald's and Chipotle, which have vastly greater financial resources. However, its Bitcoin holdings—now worth hundreds of millions—provide a unique advantage. "We have a treasury strategy that preserves our wealth over time and space," Omar explains, allowing the chain to reinvest strategically in marketing and expansion .
Co-founder Aly Hamam, deeply affected by Egypt’s hyperinflation and currency devaluation, became a Bitcoin advocate after the March 2020 crash. His family’s financial struggles shaped his belief in Bitcoin as a hedge against fiat depreciation. "I saw my parents' life savings wiped away," he recalls. This conviction led him to "orange-pill" his family and eventually allocate company funds to Bitcoin .
Despite early efforts to accept Bitcoin at restaurants, Tahini's encountered hurdles with point-of-sale (POS) systems, which lacked Bitcoin integration capabilities. Instead, the chain installed Bitcoin ATMs in 10 locations, accumulating Bitcoin profits that now exceed $40,000 per store due to price appreciation .
Tahini's plans to expand globally, targeting markets like the U.S., U.K., and El Salvador, where Bitcoin adoption is high. The company remains unfazed by Bitcoin’s volatility, viewing dips as buying opportunities. "If you play the long game, it pays off," Omar asserts .
By leveraging Bitcoin as both a treasury asset and a brand differentiator, Tahini's demonstrates how small businesses can challenge industry giants through innovative financial strategies.
Author: Juan Galt
Compiled by: DeepTechFlow
(Sources: Bitcoin Magazine, PANews, The Logic)
No comments yet