Mask Network is officially stepping in as the new steward of Lens, taking responsibility for pushing decentralised social from infrastructure into real consumer products. After acquiring Orb last year, this move confirms one thing clearly: Mask is not experimenting anymore. They are committing.

On paper, this is exactly what the Lens OGS have been asking for. This is not just a handover. It's a moment of truth for decentralised social, hopefully!

TDLR:

• What is happening? 👀

• Background Story ⚙

• Why it Matters? 🔍

• What Should Change? 🛠

• Challenges Ahead ⚠️

• Future Outlook 🔮

• The Bro’s Take 🤔

Mask Network is now stewarding the next phase of Lens. The protocol remains open source and permissionless, but day to day product direction shifts to Mask and its ecosystem, including Orb and Firefly.

Lens is effectively saying this out loud: The protocol phase is done. The next battle is consumer experience.

Mask is betting that decentralised social does not need more primitives. It needs products people actually want to use.

Lens didn’t slow down because the idea failed. It slowed because the infrastructure ceiling was hit. After proving decentralised social graphs could work at scale, the existing stack simply couldn’t support mass adoption or a consumer-grade experience.

To move forward, Lens had to rebuild the foundation. That meant a purpose-built network designed for scale and economic programmability.

In May 2024, they announced Lens Chain (built on ZKsync/Avail) and followed up with Lens V3 (Grove), introducing free storage and Accounts to simplify onboarding (it failed here).

Technically, Lens delivered-ish. But infrastructure alone doesn’t create daily usage.

Then the Lens Team... they vanished one by one from the platform and even from supporting Devs!

Networks need products and ownership at the consumer layer. The challenge shifted from building rails to building experiences.

That is the context where Mask takes the wheel.

This is bigger than Lens.

If Mask succeeds, it proves decentralised social can scale, ship, and compete with Web2 without selling its soul.

If it fails, it reinforces the worst narrative in crypto. Great tech, poor execution.

This handover also tests a deeper question: Can stewardship exist without recreating centralised control?

The community is done with "soon." Here is the mandate:

• Lead by Example: Mask team members need to be active on Lens daily. Post, reply, experiment. Stewardship means using the product, not just announcing plans.

• Radical Transparency: Publish a clear roadmap, treasury overview and path to the DAO kind of Governance. Silence kills trust.

• Fix the Comms: Hire a dedicated team for weekly updates and community calls.

• Sustainable Incentives: No weekly token drops that attract farmers. Build for long-term retention.

• Ship Real Integrations: Fast-track things like Polymarket via Orb. SocialFi only works if composability is real, not a theory!

• Operational Basics: Restart the LIP (Lens Improvement Proposal) process and provide a dedicated channel for critical outages.

Trust is fragile: The ecosystem has been burned by silence before. Any misstep or vague messaging will be amplified fast.

Ethos risk: Mask must prove this is real stewardship, not "soft capture." Control without accountability will not fly here.

Clear handover required: We need a transparent plan. Who owns what, who decides what, and how responsibilities shift must be explicit.

API openness matters: The Lens API must remain fully open and neutral. Any perception of preferential access for Mask-owned apps (like Orb) will break the core promise.

Execution speed: Social products live or die by momentum. Delays kill culture faster than bugs.

Governance reality check: Promising a DAO without operational muscle is worse than not promising it at all.

Now the hard part begins.

Distribution. Daily habits. Consumer grade apps. The rails are in place.

A proper rewards system, separating builders and LIP contributors from users (similar to what FC had).

What wins next will not be the protocol itself, but the experiences built on top of it. Social apps, creator tools, games, communities, and entirely new formats we have not seen yet.

If Mask succeeds here, decentralised social stops being a niche and starts being an option.

🚨JUST IN: Trust Me Bro Labs 🚨

Building something onchain?

Let’s talk. TMB Labs is now offering full-stack growth support for blockchain, AI and social app projects.

Partnerships, strategy, content, socials, and more 👇🏽

This move makes perfect strategic sense. Lens needed product leadership; Mask needed a battle-tested social graph. It's a "Match Made in Onchain Heaven."

But let’s keep it real: Decentralised social doesn't fail because of the tech. It fails because of trust, clarity, and culture.

Mask didn’t just acquire a protocol; they inherited a massive responsibility to the OGs who stayed through the bear market and Lens team's silence!

Our view? Mask has the pieces to win. Now they just need to show up, ship visibly and earn the crown. Don't fuck it up!

And that's it for today! Thanks for reading ♥️

Explore all our social links on our website: https://link3.to/trustmebroshow

Dive in and connect with us!

Mask Network is officially stepping in as the new steward of Lens, taking responsibility for pushing decentralised social from infrastructure into real consumer products. After acquiring Orb last year, this move confirms one thing clearly: Mask is not experimenting anymore. They are committing.

On paper, this is exactly what the Lens OGS have been asking for. This is not just a handover. It's a moment of truth for decentralised social, hopefully!

TDLR:

• What is happening? 👀

• Background Story ⚙

• Why it Matters? 🔍

• What Should Change? 🛠

• Challenges Ahead ⚠️

• Future Outlook 🔮

• The Bro’s Take 🤔

Mask Network is now stewarding the next phase of Lens. The protocol remains open source and permissionless, but day to day product direction shifts to Mask and its ecosystem, including Orb and Firefly.

Lens is effectively saying this out loud: The protocol phase is done. The next battle is consumer experience.

Mask is betting that decentralised social does not need more primitives. It needs products people actually want to use.

Lens didn’t slow down because the idea failed. It slowed because the infrastructure ceiling was hit. After proving decentralised social graphs could work at scale, the existing stack simply couldn’t support mass adoption or a consumer-grade experience.

To move forward, Lens had to rebuild the foundation. That meant a purpose-built network designed for scale and economic programmability.

In May 2024, they announced Lens Chain (built on ZKsync/Avail) and followed up with Lens V3 (Grove), introducing free storage and Accounts to simplify onboarding (it failed here).

Technically, Lens delivered-ish. But infrastructure alone doesn’t create daily usage.

Then the Lens Team... they vanished one by one from the platform and even from supporting Devs!

Networks need products and ownership at the consumer layer. The challenge shifted from building rails to building experiences.

That is the context where Mask takes the wheel.

This is bigger than Lens.

If Mask succeeds, it proves decentralised social can scale, ship, and compete with Web2 without selling its soul.

If it fails, it reinforces the worst narrative in crypto. Great tech, poor execution.

This handover also tests a deeper question: Can stewardship exist without recreating centralised control?

The community is done with "soon." Here is the mandate:

• Lead by Example: Mask team members need to be active on Lens daily. Post, reply, experiment. Stewardship means using the product, not just announcing plans.

• Radical Transparency: Publish a clear roadmap, treasury overview and path to the DAO kind of Governance. Silence kills trust.

• Fix the Comms: Hire a dedicated team for weekly updates and community calls.

• Sustainable Incentives: No weekly token drops that attract farmers. Build for long-term retention.

• Ship Real Integrations: Fast-track things like Polymarket via Orb. SocialFi only works if composability is real, not a theory!

• Operational Basics: Restart the LIP (Lens Improvement Proposal) process and provide a dedicated channel for critical outages.

Trust is fragile: The ecosystem has been burned by silence before. Any misstep or vague messaging will be amplified fast.

Ethos risk: Mask must prove this is real stewardship, not "soft capture." Control without accountability will not fly here.

Clear handover required: We need a transparent plan. Who owns what, who decides what, and how responsibilities shift must be explicit.

API openness matters: The Lens API must remain fully open and neutral. Any perception of preferential access for Mask-owned apps (like Orb) will break the core promise.

Execution speed: Social products live or die by momentum. Delays kill culture faster than bugs.

Governance reality check: Promising a DAO without operational muscle is worse than not promising it at all.

Now the hard part begins.

Distribution. Daily habits. Consumer grade apps. The rails are in place.

A proper rewards system, separating builders and LIP contributors from users (similar to what FC had).

What wins next will not be the protocol itself, but the experiences built on top of it. Social apps, creator tools, games, communities, and entirely new formats we have not seen yet.

If Mask succeeds here, decentralised social stops being a niche and starts being an option.

🚨JUST IN: Trust Me Bro Labs 🚨

Building something onchain?

Let’s talk. TMB Labs is now offering full-stack growth support for blockchain, AI and social app projects.

Partnerships, strategy, content, socials, and more 👇🏽

This move makes perfect strategic sense. Lens needed product leadership; Mask needed a battle-tested social graph. It's a "Match Made in Onchain Heaven."

But let’s keep it real: Decentralised social doesn't fail because of the tech. It fails because of trust, clarity, and culture.

Mask didn’t just acquire a protocol; they inherited a massive responsibility to the OGs who stayed through the bear market and Lens team's silence!

Our view? Mask has the pieces to win. Now they just need to show up, ship visibly and earn the crown. Don't fuck it up!

And that's it for today! Thanks for reading ♥️

Explore all our social links on our website: https://link3.to/trustmebroshow

Dive in and connect with us!