Christmas has a certain magic that can't be debated or negotiated: traditions return.

It doesn't matter how many years pass, or how many times we say "this year is different." There are clear signs that December has arrived.

At some point, someone ends up watching Home Alone. That boy alone in his house, the pranks, the repeated laughter. It doesn't matter if you catch it already started or leave it playing in the background: it's there.

The John Lennon song also appears, playing almost without asking permission, reminding us that Christmas isn't just a party, but a message.

And, of course, Mariah Carey. The first chord is enough for us to know there's no going back: it's officially Christmas.

They are shared rituals. Small repetitions that unite us without needing explanations. We all know what it's about. We've all been there.

And this Christmas has a special opportunity.

Just as every December we remember Kevin defending his house, Lennon's voice pleading for peace, or Mariah's timeless video, this can also be the Christmas where Howlers become etched in our memories.

Not as a passing fad, but as those things that, over time, we associate with a moment. "Remember when we minted those Howlers?", "Remember that Christmas at TYSM?"

Because Howlers have everything it takes to become just that:

• a symbol of togetherness,

• an excuse to howl together,

• an emotional marker within the pack.

Minting a Howler this time of year isn't just about acquiring an NFT. It's about participating in a shared story and the gift of giving something that actually sticks, way deeper than some generic Hallmark card.

By tailoring a Howler with your own images and words, you’re creating a custom piece of gratitude that’s immediate, unique, and built to last forever.

It’s about leaving a mark in a time when the digital world builds real memories, turning a simple 'thank you' into a permanent tradition for the people who matter most.

And TYSM is the home where that happens.

The place that connects, that gives thanks, that transforms interactions into bonds. The space where a community decides that what matters isn't just being present, but recognizing one another.

Maybe in a year, or several, someone will rewatch Home Alone, listen to Lennon, or bump into Mariah…and think about TYSM, the Howlers, that Christmas when something started to feel like a tradition.

Because traditions aren't born old. They're born when a group of people decides to repeat something worthwhile.

And this Christmas, the Howlers and TYSM have everything it takes to be part of that.