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This Governance Framework provides guidance for Marketing Guild members regarding the organization and operations of the Guild, including the management of labor, and funding of projects within the Guild.
“An ideal constitution features a version of separation of powers intended both to grant political primacy to evolved cultural rules and to limit the influence of groups that demand interference with competitive social processes.” - Friedrich A. Hayek
Our mission is to amplify the messages of BanklessDAO, by delivering creative Web3 marketing solutions to help BanklessDAO initiatives, partners, and clients get in front of the right people with the right message.
The Marketing Guild seeks to foster a culture where creativity, experimentation, and play intersect to provide meaningful opportunities for our members to contribute to marketing services for BanklessDAO and external partners. The Guild will encourage and support members to build and contribute to projects that promote the DAO’s mission of onboarding 1 billion people to the Bankless ethos.
Thoughtful governance means creating a flexible and secure framework that evolves as the Guild moves towards on-chain governance. A culture of experimentation and a marketplace of ideas is essential to ensure we continue to develop mechanisms for decision-making and task management. While we experiment and evolve, it is important we stay true and close to the BanklessDAO values and mission.
This section shall help new contributors to understand how they can get started after being onboarded to the guild, and also how to participate in the campaigns the Marketing Guild needs to deliver. To get started follow these steps:
Get role at #role-select
Introduce yourself in #marketing-general + provide links to previous work, including design or writing samples, your crypto Twitter or Linkedin profiles, or portfolio
Have an Onboarding Session with the Talent Coordinator (meeting time can be found in the bDAO Discord calendar) or coordinate directly to set up a time that works for you. A membership form must be completed in this step for the guild’s database. Here you will share relevant information, Discord handle, Notion e-mail, past working experience, skills, and any other important information that can be useful during the onboarding process
Once onboarded, proceed to the Marketing Guild’s First Quest
The Marketing First Quest consists of two main areas, one content creation or campaign creation and the second one, engagement with our social media channels to help our growth. In the end, we are a media DAO, and our mission is to spread out the Bankless message.
Content Creation
Create a marketing activity that can help spread awareness about BanklessDAO, its mission, and its vision, and execute this through 3 different social media channels of your choice. This can be through your personal profiles or anon profiles, should be created if not. Once done, make sure to provide the links as proof of execution, by sharing them in the #marketing-general channel.
Social Engagement
Interact and show some love to at least three of the following channels, according to your preferences:
Follow BanklessDAO on Twitter
Give a RT to the pinned tweet on our profile
Subscribe to the BanklessDAO newsletter
Show support on LinkedIn
Join BanklessDAO at gm.xyz
The Talent Coordinator guides new contributors through this process.
Once the First Quest is achieved, the contributor must contact the Talent Coordinator to inform the progress, will receive a POAP for completion, and is now considered an active contributor to the guild. Active contributors can now participate in two main areas:
Campaigns & Projects
For Campaigns/Projects, the new contributor can start his/her/their journey by applying to be a Campaign Lead for one of the following categories:
Type A: BanklessDAO Campaign
Type B: Project Campaigns
Type C: External Campaigns
Type D: bDAO Recommended Marketer
Social Media/Content Creation
For Social Media/Content Strategy the new contributor can participate directly for now during the meeting being held on Wednesdays, 17:30 UTC, and can contact the guild’s Social Media Coordinator for more information.
🛠 An additional form of Guild Contribution is to have one of the Marketing Guild IV. Roles. This comes with fixed responsibilities and monthly payments. To become a role holder V. Elections will be held seasonally.
etherscan.io/address/0xE5a64FC0d3396D11EB63d728791577E254Ac18Ca
There are 7 owners for the Multi-Sig (Gnosis) Wallet. Every transaction requires the confirmation of 4 out of 7 owners.
Multi-Sig owners should have a fast response time to avoid financial bottlenecks. They also need to be experienced in the bDAO and have skin-in-the-game. For that reason, bDAO LvL 1 Status is required to be eligible to become a signer (owner) of the multi-sig wallet.
If there is a need for payment (i.e. bounty request) a short proposal and soft consensus in Discord is needed. It is advised to check with the Treasury/Governance Coordinator before reviewing available budgets.
Every transaction will be posted in #marketing-governance and the multi-sig owners have understood its details before signing it. Once 4 owners have signed the payment, it will be executed automatically.
To be eligible for a role within the Marketing Guild a user needs to have at least a bDAO Guest Pass, completed the “Marketing Guild’s First Quest”, and actively contributed to any of the campaign types in the current season (see ”Guild Contribution”).
Role holders are required to keep a record (within the Bankless DAO Notion) of their responsibilities and the tools needed to perform them. This record will be updated at the end of each season or upon the role holder’s departure. Role holders have the responsibility to develop and document their role holder work. They are obliged to handover the knowledge, login credentials, and best practices once a new person is elected for that role.
Role Holders carry out paid responsibilities that have been identified as crucial for the operational success of the Guild. Role holders receive a monthly payment from the Guild Treasury.
If a role holder has an unannounced absence for >8 days (no messages or communication), the responsibilities, of that role holder will be bountied out via the Role Holder's Bounty pool or a temporary / substitute Role Holder will be appointed (vote) for the next 2 weeks. If the Role Holder does not return to resume their duties within the aforementioned 2 weeks, an election will be held to replace them. Throughout the election period, the duties of the role holder will be bountied out and paid for via the Role Holder's salary.
Proposals to modify responsibilities or salaries or creation/removal of roles should be made before the end of a season via VI. Initiatives / Proposals . If this is done in the middle of a season, funding needs to be secured with the GC for the remainder of that season.
🫀 Purpose: Keep guild connected, organized, and sharing transparently across the DAO
Agenda Setting and Preparation of Weekly Meeting: The Guild Coordinator is responsible to set up the weekly meeting and facilitate topics that are of interest to the guild.
Moderate discussions between guild members and different roles.
Guild Representation: Be the go-to person and representative of the Marketing Guild in the bDAO Weekly Calls and in front of other guilds.
Moderate discord channels: Minimize silos, Encourage collaboration, allow individual contributors to stay up to speed at a higher frequency than async updates
Maintain the Guild’s Notion page
Lead the team to stay on track with DAO objectives:
Direct new members to the Talent Coordinator
Answer questions in Discord
Take part in Treasury & Governance strategy
Serve as a Community Manager within the Marketing Guild
Serve as a point of contact for members of BanklessDAO who need the help of the Marketing Guild
Payment: 28,000 BANK per Month
🫂 Purpose: Welcome and guide new members on their involvement with the guild. Connects existing workflows with incoming talent.
Welcome new members to the guild formally on Discord
Delivers new member form for completion and introduction to the Onboarding Handbook
Hold a weekly Onboarding Session where new members can learn about guild operations
Presents the different workflows available and answers questions related to the topic
Implements Marketing Guild First Quest
Follow-up on achievement of the quest
Distributes the Onboarding POAP
Facilitate the connection of new members with initial workflow
Coordinates with Social Media Coordinator and Campaign Coordinator to create awareness of the new talent and how to connect them with the different opportunities available.
Maintain documentation related to Onboarding up-to-date and build upon it as needed with the following:
Workflow on Miro board
Onboarding Handbook
Onboarding POAPs
Member Form and Database
Payment: 28,000 BANK per month
🫀 Purpose: To make sure that a decentralized ethos (DAOism) is ensured within the guild by facilitating governance topics. Also the treasurer and initiator of payments.
Governance
Governance Coordination: Ensures all governance-related actions, such as proposals, elections, payments, or cross-guild engagements are completed according to the governance protocols designed in this proposal
Guidance for Proposals: Act as a guide to people interested in writing proposals and navigating the governance framework
Constitution Compass: Monitor that we’re following the agreed-to framework and provide feedback and advice where we’re not (i.e. highlight that perhaps a revision proposal to the framework appears to be emerging)
bDAO Governance Representative: Represents marketing on the ops/governance guild to ensure all cross-guild governance and process are adopted by the marketing guild
Treasury
Budget Owner: Owner of the seasonal budget proposal and responsible for delivering it on time
Coordinape Admin: Set up Sign-Up Forms and Epochs, sync data between sign-up and coordinate contributors, create reminders for the guild, and calculate BANK to be received.
Payment Initiation, Documentation, and Execution: Ensures the timely payment of guild funds to the appropriate recipients with the III. Guild Treasury Multi-Sig
Payment: 28,000 BANK per Month
🫀 Purpose: Appoints Campaign Managers, monitors and oversees ongoing campaigns, and schedules future campaigns via project onboarding calls and project documentation
Client Intro Calls: Responsible form a Marketing Guild perspective to represent the guild and its offerings in front of the clients or other guilds.
Service Development: Is responsible to define and develop marketing packages that can be sent and sold to customers
Campaign Documentation: Maintains a list of all campaigns and potential campaigns for the guild in the Campaign Database on Notion
Campaign Contributor Request to Guild: Requests the talent needed for a given campaign (Campaign Manager, Writer, Designer)
Campaign Guardian: Ensures campaigns are resourced with campaign managers and that campaign managers understand the role and task in order to execute
Campaign Reports: The campaign coordinator is responsible to add reporting documents to the campaign database for future usage.
Payment: 28,000 BANK per Month
🫀 Purpose: Alignment of all social media channels to have a coherent brand voice. Coordinates and supports the Social Media Channel Micro-Role Holders
Monitoring of Social Media Channel performance
Weekly planning of the contents to be posted in agreement with the channel specialists and campaign coordinator
Maintain contact with guilds and projects to identify content to post
Coordinate and support channel specialists
In case the social media micro role holders are not reachable, the social media coordinator will be the backup person for help and coordination .
Payment: 28,000 BANK per Month
🫀 Purpose: Create, Find, Request content that is aligned with the Bankless DAO mission and adjust the content in order to suit the chosen social media channel. Micro Role holders are facilitators of content creation. They don't decide alone on what to post.
There is a total of 6 Micro-Roles within the Marketing Guild. All Micro-Role holders are in charge of a social media channel: Facebook, Instagram, LinkedIn, Twitter, Telegram, TikTok. In addition, there is a “Content Manager” (10k BANK per Month) who researches trending content, supports the social media coordinator wich coordinates content distribution and uploads design and marketer bounties on DeWork (incl. Review)
Social Media Team: Take part in the weekly social media call to discuss action points
Propose / Request content to be posted to the guild in Discord (before posting)
Grow the reach and fanbase of the Social Media Channel
Engage in discussions on the Social Media Channel
Be ready to post up on request of the Guild for campaigns and projects
Payment: 4,000 BANK per Month
🔥 These are campaigns that highlight events, announcements, achievements, and non-profit initiatives within BanklessDAO
Cost towards client: N/A. In this case, the client is the DAO itself, there is no cost related to it.
Cost of operation: Campaign Lead + Copywriter + Designer = Total The payment of the cost of these campaigns will be covered by our bounty system.
Who can apply to be Campaign Lead: Guest Passers, New Members after being Onboarded
Examples: Season Kickoff, New Joiner Sessions, non-profit projects, and announcements from other guilds.
Payments: Campaign Lead receives 2000 BANK/week + Asset Price Table for Copywriter and Designer
Duration: 2 weeks maximum (BanklessDAO campaigns are generally just 2 weeks)
If we run out of budget, the Guild, under consensus, can request more funding from the Grants Committee by delivering the first results of the executed campaigns at the moment.
🏴 These are campaigns that are requested by projects that have been born within BanklessDAO and that receive funding for their operations. In this case, we will have a personalized/custom proposal built for the client, since part of the projected revenue already goes back to BanklessDAO
Cost towards client: Customized campaign
Cost of operation: Campaign Lead + Copywriter + Designer = Total (paid from the payment made by the client, details to be defined):
Who can apply to be Campaign Lead: Guest Passers, L1s, L2s, and L3s, that have a Type A campaign delivered, plus demonstrated communication & planning skills (during meetings, content writing, interview with Talent Coordinator) to ensure a smooth contact with the client.
Examples: Bankless Card, Bounty Board, Bankless Indexes
Payments: Campaign Lead 3000 BANK/week + Asset Price Table for Copywriting/Design
Duration: decided by the client (generally one month)
💲 These are campaigns that are 100% facing external clients, could be other DAOs, protocols, web2 and web3 companies, or products that seek to be immersed in a web3 environment through BanklessDAO
Cost towards client: Marketing Packages
Cost of operation: Campaign Lead + Copywriter + Designer = Total (paid from payment made by the client)
Who can apply to be Campaign Lead: Level 1, 2, and 3 BanklessDAO members. Not available to Guest Passers. During Season 4, having in consideration the context of the guild, only one of the 4 Campaign Coordinators. From Season 5 onwards, members who have delivered at least one Type A plus one Type B campaign.
Examples: IdolsNFT, Aragon, Gitcoin, DegenBluesNFT
Payments: Campaign Lead 4000 BANK/week + Asset Price Table for Copywriting/Design + (% or affiliate for the team)
Duration: Decided by the client (monthly or seasonal)
🏁 This category is not really a campaign within the guild but it defines the case in which an external organization or a BanklessDAO project seeks the Marketing Guild, with a request to hire a marketer recommended by the DAO.
Cost towards client: N/A
Cost of operation: N/A
Criteria to get recommended: Type A, B, and C campaigns delivered.
The recruiter is invited to give a BONUS to bDAO if the recruitment is effective.
For an effective closure of any campaign process, each campaign lead must deliver a Campaign Report, simple but clear on the results delivered. As a group, we’ll then have a constructive feedback session to help level up and improve for the next ones. This is an important aspect to also create a database and show results of previous work to future clients.
Each completion of a campaign will be acknowledged with a POAP for the Campaign Lead
All work must be documented on Notion through the Campaign Database and also on DeWork to ensure an organized delivery, and easy access for Treasury by the end of the month.
📅 Elections will be held seasonally. The Governance & Treasury Specialist responsibility is to organize and hold those elections before the new season starts.
In order to hold fair elections, it is important to outline the timing and the preparation process. The seasonal elections start 3 weeks before the end of the season and will be completed upon the beginning of the new season.
Elections will be announced by the Governance and Treasury Specialist. Guild members with an interest to become role holders will be requested to hand in an application (motive & vision, proof of previous work, “why me” statement, etc.) via the marketing governance Application Form below:
Bankless DAO Marketing Guild Elections - Application Form
Elections will be open for 7 days. Depending on the number of applicants a two-ballot system or a binary vote will be opened.
Election results will be communicated and a countdown for “Article 1 - Appeal Against Election Results” will be started. Once the elections are fully confirmed, the role holder handover period will start until the new season starts.
The candidate with the most votes wins. If the binary vote does not have >60% consensus the election will be invalid.
If there are more than two options available, two ballots will be needed: The first to decide the two candidates moving to a Head to Head Election aka. Binary Vote
If someone wants to appeal the outcome of an election, he/she can call for an Appeal within 24h after the elections close. The Appeal requires written reasoning on why the election should be invalid and attached to a Seshbot vote to ask the guild if they want to approve or deny the Appeal. If approved, the previous election will be invalid.
If a role holder does fulfill the required duties and therefore loses the trust of his/her peers, other role holders can call for a vote of No-Confidence: A binary vote (Seshbot) will be initiated that validates the guild trust in the questioned role holder. If >60% is not reached, the vote of No-Confidence will be invalid.
If the elections turn out invalid, the election will be re-created on a higher level of consensus (3 Layers of Consensus by Frogmonkee)
Social Proposal: Change things that don’t need on-chain involvement, such as elections, bounty ideas, etc. (Seshbot or Discord Emoji Reaction)
Executable Proposal: involve smart contract execution by the wallets controlled by the guild. Please use this template: Project Proposal Template (frogmonkee)
Constitution Amendment: as the name indicates, are changes proposed to the guild constitution. This vote is for bDAO Level 1 and higher
This is a guidance framework. Feel free to do what you think is right for your particular proposal (e.g. if it’s a simple proposal and needs to be advanced quickly you may move to the voting stage). Note: if your idea doesn’t require guild funds or the addition/revision/depreciation of a guild role or active program, then you probably don’t need to follow this process and can just do a temperature and awareness check via messages in the appropriate guild channel.
Ideation
Share an idea in #marketing-governance to get some quick feedback
Do a quick vibe-check on Discord with Emoji Reactions: 👍 vs👎
Proposal Draft
Depending on the VI.I Proposal Types you can start drafting the proposal
Signal in #marketing-governance that you’re working on it so that co-authors can signal interest in collaborating (i.e. work in the open)
Discussion/Revision
Receive comments in #marketing-governance
Option: LettuceMeet to coordinate feedback/advice calls where needed
Redraft the proposal and communicate in #marketing-governance when changes happen
Voting (Consensus Check)
Proposal updated to status ‘Voting’ with link to the sesh poll
Use a @seshbot poll that is open for at least 72h to get guild consensus
Be sure to clearly label it as a ‘consensus vote’ and use the @marketing-guild tag when posting so the guild is notified for maximum participation
All binary (yes/no) type votes require a 60% consensus to pass, all non-binary votes or variations required must be defined in the proposal and clearly state thresholds/mechanics for a successful consensus.
Closing and Treasury Distributions
The proposal is updated to the status ‘Closed’ and a decision summary is recorded
Guild coordinator role notified (if not aware) to rally the multi-sig signers
Constitution Author: Mr. V
Document for: Bankless DAO - Marketing Guild
Titel Photo: Joakim Honkasalo on Unsplash
This Governance Framework provides guidance for Marketing Guild members regarding the organization and operations of the Guild, including the management of labor, and funding of projects within the Guild.
“An ideal constitution features a version of separation of powers intended both to grant political primacy to evolved cultural rules and to limit the influence of groups that demand interference with competitive social processes.” - Friedrich A. Hayek
Our mission is to amplify the messages of BanklessDAO, by delivering creative Web3 marketing solutions to help BanklessDAO initiatives, partners, and clients get in front of the right people with the right message.
The Marketing Guild seeks to foster a culture where creativity, experimentation, and play intersect to provide meaningful opportunities for our members to contribute to marketing services for BanklessDAO and external partners. The Guild will encourage and support members to build and contribute to projects that promote the DAO’s mission of onboarding 1 billion people to the Bankless ethos.
Thoughtful governance means creating a flexible and secure framework that evolves as the Guild moves towards on-chain governance. A culture of experimentation and a marketplace of ideas is essential to ensure we continue to develop mechanisms for decision-making and task management. While we experiment and evolve, it is important we stay true and close to the BanklessDAO values and mission.
This section shall help new contributors to understand how they can get started after being onboarded to the guild, and also how to participate in the campaigns the Marketing Guild needs to deliver. To get started follow these steps:
Get role at #role-select
Introduce yourself in #marketing-general + provide links to previous work, including design or writing samples, your crypto Twitter or Linkedin profiles, or portfolio
Have an Onboarding Session with the Talent Coordinator (meeting time can be found in the bDAO Discord calendar) or coordinate directly to set up a time that works for you. A membership form must be completed in this step for the guild’s database. Here you will share relevant information, Discord handle, Notion e-mail, past working experience, skills, and any other important information that can be useful during the onboarding process
Once onboarded, proceed to the Marketing Guild’s First Quest
The Marketing First Quest consists of two main areas, one content creation or campaign creation and the second one, engagement with our social media channels to help our growth. In the end, we are a media DAO, and our mission is to spread out the Bankless message.
Content Creation
Create a marketing activity that can help spread awareness about BanklessDAO, its mission, and its vision, and execute this through 3 different social media channels of your choice. This can be through your personal profiles or anon profiles, should be created if not. Once done, make sure to provide the links as proof of execution, by sharing them in the #marketing-general channel.
Social Engagement
Interact and show some love to at least three of the following channels, according to your preferences:
Follow BanklessDAO on Twitter
Give a RT to the pinned tweet on our profile
Subscribe to the BanklessDAO newsletter
Show support on LinkedIn
Join BanklessDAO at gm.xyz
The Talent Coordinator guides new contributors through this process.
Once the First Quest is achieved, the contributor must contact the Talent Coordinator to inform the progress, will receive a POAP for completion, and is now considered an active contributor to the guild. Active contributors can now participate in two main areas:
Campaigns & Projects
For Campaigns/Projects, the new contributor can start his/her/their journey by applying to be a Campaign Lead for one of the following categories:
Type A: BanklessDAO Campaign
Type B: Project Campaigns
Type C: External Campaigns
Type D: bDAO Recommended Marketer
Social Media/Content Creation
For Social Media/Content Strategy the new contributor can participate directly for now during the meeting being held on Wednesdays, 17:30 UTC, and can contact the guild’s Social Media Coordinator for more information.
🛠 An additional form of Guild Contribution is to have one of the Marketing Guild IV. Roles. This comes with fixed responsibilities and monthly payments. To become a role holder V. Elections will be held seasonally.
etherscan.io/address/0xE5a64FC0d3396D11EB63d728791577E254Ac18Ca
There are 7 owners for the Multi-Sig (Gnosis) Wallet. Every transaction requires the confirmation of 4 out of 7 owners.
Multi-Sig owners should have a fast response time to avoid financial bottlenecks. They also need to be experienced in the bDAO and have skin-in-the-game. For that reason, bDAO LvL 1 Status is required to be eligible to become a signer (owner) of the multi-sig wallet.
If there is a need for payment (i.e. bounty request) a short proposal and soft consensus in Discord is needed. It is advised to check with the Treasury/Governance Coordinator before reviewing available budgets.
Every transaction will be posted in #marketing-governance and the multi-sig owners have understood its details before signing it. Once 4 owners have signed the payment, it will be executed automatically.
To be eligible for a role within the Marketing Guild a user needs to have at least a bDAO Guest Pass, completed the “Marketing Guild’s First Quest”, and actively contributed to any of the campaign types in the current season (see ”Guild Contribution”).
Role holders are required to keep a record (within the Bankless DAO Notion) of their responsibilities and the tools needed to perform them. This record will be updated at the end of each season or upon the role holder’s departure. Role holders have the responsibility to develop and document their role holder work. They are obliged to handover the knowledge, login credentials, and best practices once a new person is elected for that role.
Role Holders carry out paid responsibilities that have been identified as crucial for the operational success of the Guild. Role holders receive a monthly payment from the Guild Treasury.
If a role holder has an unannounced absence for >8 days (no messages or communication), the responsibilities, of that role holder will be bountied out via the Role Holder's Bounty pool or a temporary / substitute Role Holder will be appointed (vote) for the next 2 weeks. If the Role Holder does not return to resume their duties within the aforementioned 2 weeks, an election will be held to replace them. Throughout the election period, the duties of the role holder will be bountied out and paid for via the Role Holder's salary.
Proposals to modify responsibilities or salaries or creation/removal of roles should be made before the end of a season via VI. Initiatives / Proposals . If this is done in the middle of a season, funding needs to be secured with the GC for the remainder of that season.
🫀 Purpose: Keep guild connected, organized, and sharing transparently across the DAO
Agenda Setting and Preparation of Weekly Meeting: The Guild Coordinator is responsible to set up the weekly meeting and facilitate topics that are of interest to the guild.
Moderate discussions between guild members and different roles.
Guild Representation: Be the go-to person and representative of the Marketing Guild in the bDAO Weekly Calls and in front of other guilds.
Moderate discord channels: Minimize silos, Encourage collaboration, allow individual contributors to stay up to speed at a higher frequency than async updates
Maintain the Guild’s Notion page
Lead the team to stay on track with DAO objectives:
Direct new members to the Talent Coordinator
Answer questions in Discord
Take part in Treasury & Governance strategy
Serve as a Community Manager within the Marketing Guild
Serve as a point of contact for members of BanklessDAO who need the help of the Marketing Guild
Payment: 28,000 BANK per Month
🫂 Purpose: Welcome and guide new members on their involvement with the guild. Connects existing workflows with incoming talent.
Welcome new members to the guild formally on Discord
Delivers new member form for completion and introduction to the Onboarding Handbook
Hold a weekly Onboarding Session where new members can learn about guild operations
Presents the different workflows available and answers questions related to the topic
Implements Marketing Guild First Quest
Follow-up on achievement of the quest
Distributes the Onboarding POAP
Facilitate the connection of new members with initial workflow
Coordinates with Social Media Coordinator and Campaign Coordinator to create awareness of the new talent and how to connect them with the different opportunities available.
Maintain documentation related to Onboarding up-to-date and build upon it as needed with the following:
Workflow on Miro board
Onboarding Handbook
Onboarding POAPs
Member Form and Database
Payment: 28,000 BANK per month
🫀 Purpose: To make sure that a decentralized ethos (DAOism) is ensured within the guild by facilitating governance topics. Also the treasurer and initiator of payments.
Governance
Governance Coordination: Ensures all governance-related actions, such as proposals, elections, payments, or cross-guild engagements are completed according to the governance protocols designed in this proposal
Guidance for Proposals: Act as a guide to people interested in writing proposals and navigating the governance framework
Constitution Compass: Monitor that we’re following the agreed-to framework and provide feedback and advice where we’re not (i.e. highlight that perhaps a revision proposal to the framework appears to be emerging)
bDAO Governance Representative: Represents marketing on the ops/governance guild to ensure all cross-guild governance and process are adopted by the marketing guild
Treasury
Budget Owner: Owner of the seasonal budget proposal and responsible for delivering it on time
Coordinape Admin: Set up Sign-Up Forms and Epochs, sync data between sign-up and coordinate contributors, create reminders for the guild, and calculate BANK to be received.
Payment Initiation, Documentation, and Execution: Ensures the timely payment of guild funds to the appropriate recipients with the III. Guild Treasury Multi-Sig
Payment: 28,000 BANK per Month
🫀 Purpose: Appoints Campaign Managers, monitors and oversees ongoing campaigns, and schedules future campaigns via project onboarding calls and project documentation
Client Intro Calls: Responsible form a Marketing Guild perspective to represent the guild and its offerings in front of the clients or other guilds.
Service Development: Is responsible to define and develop marketing packages that can be sent and sold to customers
Campaign Documentation: Maintains a list of all campaigns and potential campaigns for the guild in the Campaign Database on Notion
Campaign Contributor Request to Guild: Requests the talent needed for a given campaign (Campaign Manager, Writer, Designer)
Campaign Guardian: Ensures campaigns are resourced with campaign managers and that campaign managers understand the role and task in order to execute
Campaign Reports: The campaign coordinator is responsible to add reporting documents to the campaign database for future usage.
Payment: 28,000 BANK per Month
🫀 Purpose: Alignment of all social media channels to have a coherent brand voice. Coordinates and supports the Social Media Channel Micro-Role Holders
Monitoring of Social Media Channel performance
Weekly planning of the contents to be posted in agreement with the channel specialists and campaign coordinator
Maintain contact with guilds and projects to identify content to post
Coordinate and support channel specialists
In case the social media micro role holders are not reachable, the social media coordinator will be the backup person for help and coordination .
Payment: 28,000 BANK per Month
🫀 Purpose: Create, Find, Request content that is aligned with the Bankless DAO mission and adjust the content in order to suit the chosen social media channel. Micro Role holders are facilitators of content creation. They don't decide alone on what to post.
There is a total of 6 Micro-Roles within the Marketing Guild. All Micro-Role holders are in charge of a social media channel: Facebook, Instagram, LinkedIn, Twitter, Telegram, TikTok. In addition, there is a “Content Manager” (10k BANK per Month) who researches trending content, supports the social media coordinator wich coordinates content distribution and uploads design and marketer bounties on DeWork (incl. Review)
Social Media Team: Take part in the weekly social media call to discuss action points
Propose / Request content to be posted to the guild in Discord (before posting)
Grow the reach and fanbase of the Social Media Channel
Engage in discussions on the Social Media Channel
Be ready to post up on request of the Guild for campaigns and projects
Payment: 4,000 BANK per Month
🔥 These are campaigns that highlight events, announcements, achievements, and non-profit initiatives within BanklessDAO
Cost towards client: N/A. In this case, the client is the DAO itself, there is no cost related to it.
Cost of operation: Campaign Lead + Copywriter + Designer = Total The payment of the cost of these campaigns will be covered by our bounty system.
Who can apply to be Campaign Lead: Guest Passers, New Members after being Onboarded
Examples: Season Kickoff, New Joiner Sessions, non-profit projects, and announcements from other guilds.
Payments: Campaign Lead receives 2000 BANK/week + Asset Price Table for Copywriter and Designer
Duration: 2 weeks maximum (BanklessDAO campaigns are generally just 2 weeks)
If we run out of budget, the Guild, under consensus, can request more funding from the Grants Committee by delivering the first results of the executed campaigns at the moment.
🏴 These are campaigns that are requested by projects that have been born within BanklessDAO and that receive funding for their operations. In this case, we will have a personalized/custom proposal built for the client, since part of the projected revenue already goes back to BanklessDAO
Cost towards client: Customized campaign
Cost of operation: Campaign Lead + Copywriter + Designer = Total (paid from the payment made by the client, details to be defined):
Who can apply to be Campaign Lead: Guest Passers, L1s, L2s, and L3s, that have a Type A campaign delivered, plus demonstrated communication & planning skills (during meetings, content writing, interview with Talent Coordinator) to ensure a smooth contact with the client.
Examples: Bankless Card, Bounty Board, Bankless Indexes
Payments: Campaign Lead 3000 BANK/week + Asset Price Table for Copywriting/Design
Duration: decided by the client (generally one month)
💲 These are campaigns that are 100% facing external clients, could be other DAOs, protocols, web2 and web3 companies, or products that seek to be immersed in a web3 environment through BanklessDAO
Cost towards client: Marketing Packages
Cost of operation: Campaign Lead + Copywriter + Designer = Total (paid from payment made by the client)
Who can apply to be Campaign Lead: Level 1, 2, and 3 BanklessDAO members. Not available to Guest Passers. During Season 4, having in consideration the context of the guild, only one of the 4 Campaign Coordinators. From Season 5 onwards, members who have delivered at least one Type A plus one Type B campaign.
Examples: IdolsNFT, Aragon, Gitcoin, DegenBluesNFT
Payments: Campaign Lead 4000 BANK/week + Asset Price Table for Copywriting/Design + (% or affiliate for the team)
Duration: Decided by the client (monthly or seasonal)
🏁 This category is not really a campaign within the guild but it defines the case in which an external organization or a BanklessDAO project seeks the Marketing Guild, with a request to hire a marketer recommended by the DAO.
Cost towards client: N/A
Cost of operation: N/A
Criteria to get recommended: Type A, B, and C campaigns delivered.
The recruiter is invited to give a BONUS to bDAO if the recruitment is effective.
For an effective closure of any campaign process, each campaign lead must deliver a Campaign Report, simple but clear on the results delivered. As a group, we’ll then have a constructive feedback session to help level up and improve for the next ones. This is an important aspect to also create a database and show results of previous work to future clients.
Each completion of a campaign will be acknowledged with a POAP for the Campaign Lead
All work must be documented on Notion through the Campaign Database and also on DeWork to ensure an organized delivery, and easy access for Treasury by the end of the month.
📅 Elections will be held seasonally. The Governance & Treasury Specialist responsibility is to organize and hold those elections before the new season starts.
In order to hold fair elections, it is important to outline the timing and the preparation process. The seasonal elections start 3 weeks before the end of the season and will be completed upon the beginning of the new season.
Elections will be announced by the Governance and Treasury Specialist. Guild members with an interest to become role holders will be requested to hand in an application (motive & vision, proof of previous work, “why me” statement, etc.) via the marketing governance Application Form below:
Bankless DAO Marketing Guild Elections - Application Form
Elections will be open for 7 days. Depending on the number of applicants a two-ballot system or a binary vote will be opened.
Election results will be communicated and a countdown for “Article 1 - Appeal Against Election Results” will be started. Once the elections are fully confirmed, the role holder handover period will start until the new season starts.
The candidate with the most votes wins. If the binary vote does not have >60% consensus the election will be invalid.
If there are more than two options available, two ballots will be needed: The first to decide the two candidates moving to a Head to Head Election aka. Binary Vote
If someone wants to appeal the outcome of an election, he/she can call for an Appeal within 24h after the elections close. The Appeal requires written reasoning on why the election should be invalid and attached to a Seshbot vote to ask the guild if they want to approve or deny the Appeal. If approved, the previous election will be invalid.
If a role holder does fulfill the required duties and therefore loses the trust of his/her peers, other role holders can call for a vote of No-Confidence: A binary vote (Seshbot) will be initiated that validates the guild trust in the questioned role holder. If >60% is not reached, the vote of No-Confidence will be invalid.
If the elections turn out invalid, the election will be re-created on a higher level of consensus (3 Layers of Consensus by Frogmonkee)
Social Proposal: Change things that don’t need on-chain involvement, such as elections, bounty ideas, etc. (Seshbot or Discord Emoji Reaction)
Executable Proposal: involve smart contract execution by the wallets controlled by the guild. Please use this template: Project Proposal Template (frogmonkee)
Constitution Amendment: as the name indicates, are changes proposed to the guild constitution. This vote is for bDAO Level 1 and higher
This is a guidance framework. Feel free to do what you think is right for your particular proposal (e.g. if it’s a simple proposal and needs to be advanced quickly you may move to the voting stage). Note: if your idea doesn’t require guild funds or the addition/revision/depreciation of a guild role or active program, then you probably don’t need to follow this process and can just do a temperature and awareness check via messages in the appropriate guild channel.
Ideation
Share an idea in #marketing-governance to get some quick feedback
Do a quick vibe-check on Discord with Emoji Reactions: 👍 vs👎
Proposal Draft
Depending on the VI.I Proposal Types you can start drafting the proposal
Signal in #marketing-governance that you’re working on it so that co-authors can signal interest in collaborating (i.e. work in the open)
Discussion/Revision
Receive comments in #marketing-governance
Option: LettuceMeet to coordinate feedback/advice calls where needed
Redraft the proposal and communicate in #marketing-governance when changes happen
Voting (Consensus Check)
Proposal updated to status ‘Voting’ with link to the sesh poll
Use a @seshbot poll that is open for at least 72h to get guild consensus
Be sure to clearly label it as a ‘consensus vote’ and use the @marketing-guild tag when posting so the guild is notified for maximum participation
All binary (yes/no) type votes require a 60% consensus to pass, all non-binary votes or variations required must be defined in the proposal and clearly state thresholds/mechanics for a successful consensus.
Closing and Treasury Distributions
The proposal is updated to the status ‘Closed’ and a decision summary is recorded
Guild coordinator role notified (if not aware) to rally the multi-sig signers
Constitution Author: Mr. V
Document for: Bankless DAO - Marketing Guild
Titel Photo: Joakim Honkasalo on Unsplash
Signers sign transaction(s)
Signers sign transaction(s)
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