Wrangler launched a blockchain-integrated line of vintage clothing during NFT Paris in collaboration with vintage clothing brand MNTGE.
The collection, featuring 60 pieces exclusively available to Wrangler NFT holders, included phone-scannable near-field communication (NFC) tags for traceability and access to exclusive brand content. Items were sourced from Parisian vintage stores and decades-old pieces found in a German barn, showcasing the brand's rich history.
As part of Wrangler's Reborn program, launched in April 2022, the brand's objective is to revitalize old garments by incorporating NFC chips to enable customers to learn about the item's origin, history, and lifespan, building a deeper connection with the brand.
Christie's is returning to the NFT market with Robert Alice's SOURCE [ON NFTs].
The auction house will launch a sale of 400 works by the artist on March 12 through a Dutch auction, marking its first "on-chain generative art collection."
Robert Alice is the first artist to have an NFT sold by Christie, predating even the auction of Beeple’s Everydays.
In addition, luxury art publisher Taschen has recently released a substantial 600-page tome, "On NFTs," edited by Alice.
The Collector's Edition, priced at $850 comes featuring exclusive NFTs and signed prints.
Google and Reddit have entered a partnership where Reddit will provide its content to train Google's AI models.
Through Reddit's data API, Google gains access to real-time content to improve language models' understanding of human conversations and writing style. In return, Reddit gains access to Google's Vertex AI platform to enhance its search functionalities.
The deal, reportedly valued at $60 million per year for Reddit, highlights the importance of Reddit's diverse conversational data for training large language models.
Uniswap's price increased in response to a proposal by the Uniswap Foundation.
Uniswap's governance token (UNI) increased by over 50% following the proposal to reward UNI holders who have staked and delegated their tokens.
This proposal aims to incentivize token holders' engagement with the protocol. A snapshot vote is scheduled for March 1, 2024, with an on-chain vote to follow on March 8, 2024.
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Last week's top stories in Web3 Marketing: 1️⃣ Wrangler launched an on-chain vintage clothing line. 2️⃣ Christie's returns to NFT market with Robert Alice. 3️⃣ Google and Reddit to train AI models. 4️⃣ Uniswap's UNI +50% after proposal to reward holders. https://paragraph.xyz/@web3-marketing/19feb