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How Earth Based, Geo-Focused Metaverse Platforms Can Generate New Leads Directly Or Indirectly
How Metaverse Platforms Tied To Real World Locations Can Help Increase A Small Or Local Business' Leads

Example Of Using A Geo-Focused Metaverse For Local Online Marketing
Showing Examples Of What To Do Or Not Do Using Metaverse Platforms When It Cannot Be Replicated In The Real World

Web3 At A SEO Conference In January 2026
Presenting how Web3 can be used to help search engine optimization and other search engine marketing at a Dallas SEO conference
Decentralized or web3 video sharing platforms, as alternatives to the more traditional centralized video sharing platforms, actually can help local and small businesses in several ways. These benefits can range from:
Directly reaching niche audiences and bypassing targeted paid ad campaigns in the more traditional video sharing platforms
Having backup video platform channels in case of competitors attempting to get the business' video platforms suspended or terminated or receiving some kind of penalty
Link building for search engine reasons
Getting an entry into the ecosystems which are web3, decentralized and/or privacy-friendly
Testing the reaction of videos before posting on the more centralized platforms
Several other reasons
There are many kinds of these video platforms. Here are some arbitrary ways to categorize them:
Decentralized publishing with additional features: Sites like Paragraph allow the embedding of video files + can email channel subscribers like an email newsletter list
Decentralized social media: Platforms like Zora and platforms on the HIVE network allow this to help businesses
Decentralized video sharing sites like 3Speak (tied to HIVE), Dtube, LBRY, and others
Fediverse video sharing: A network of 1500+ self-hosted video sharing sites which allow for connecting in the form nodes, the basis of decentralized platforms
Possible other platforms which allow businesses to upload videos
One use case is for the YouTube channel of a piano bar with locations in Texas and Illinois. The company has multiple playlists, including a dedicated one for each location in Austin, Fort Worth, Frisco, Houston and Rosemont. The playlists on this page now can be synched to a Fediverse video channel, either one which accepts the business' application or one which is self-hosted by the piano bar business. That ecosystem of video sharing is decentralized, can have a niche-focus (live music enthusiasts) or a geographic focus (such as Texas). The reason is that this ecosystem (part of the 1500+ video network) permits the use of playlists, just like YouTube does.
Another use case is for two restaurants which are adjoining and are owned by the same parent company. In this case it is a high end Mexican restaurant and cocktail bar, and the other restaurant is a sports bar. These businesses can upload videos, typically in the "Short" format (3:4) seen in Reels & other popular short-form social media platforms, can be uploaded to a platform like Zora. This is because these also permit the creation of business-specific creator and post-specific tokens to reward followers, presumably those who dined at either establishment & existing social media followers.
A small business selling dog seat covers nationwide uses mainstream video-sharing and social media platforms on a daily basis. This is due to the social and visual nature of cars and dogs. They can use a platform like HIVE to share their videos in communities tied to dogs. This could help get search engine rankings + even earn publicly-traded HIVE and HBD tokens to help offset its paid advertising in the traditional platforms.
This small business which is a creative and experience design studio has lots of visually-compelling video content. These often are case study videos highlighting what the business did for its clients. This business can add lots of written content on a site like Paragraph and embed the relevant video(s). Like Zora mentioned above, the company even can issue creator or post-specific tokens as well as grow a subscriber/follower base which will get emailed upon the publishing of new content.
The same as above applies to this business offering managed IT services, cybersecurity, malware prevention, and security camera monitoring services to small and local businesses in its desired geographic areas. Long form written content, with embedded video, is more appropriate for this B2B business due to the sensitive nature of data protection + the need to be positioned as the authority in the desired niches.
Another use case is a "combined" business which combines:
Local and statewide audiences
Multiple states
Physical and online services
Multiple services in the same geographic area
Such as the case for this company which has the following breakdown:
A local driving school which offers driving lessons as well as being a State-approved 3rd party driving test facility
A State-approved online driver education course for ages 18 to 24 in one state
A State-approved online driver education course for ages 15 to 17 in the same state
A State-approved online driver education course for ages 15 to 17 in another state. The same course just became approved for those ages 18 to 21 in that state's recent legislative session
A State-approved online driver education course for ages 18 to 20 in yet another state
Furthermore, the same company has some (but not all) of its online courses available in Spanish language. This opens up many options for using web3, decentralized, and privacy focused video-sharing websites. These include:
Uploading content on Spanish language Fediverse platforms, since the audience there is obviously targeted for some of the courses
Short-style videos can be uploaded to the decentralized social media platforms which permit small file video uploads
Uploading to college-age communities on sites like HIVE could reach directly prospective customers for the 18-24 age range markets
Fediverse video platforms can allow the same video to be uploaded, but optimized for major cities in the desired states + a different suite of links in the videos' descriptions. This could help with search engine rankings
Uploading to Fediverse video platforms which have state-specific audiences also could help increase awareness of the company, assuming the video content is relevant to that state
Uploading to video sharing sites like LBRY and DTube can help the company get extra exposure in search engine algorithms which scrape those platforms for their "videos" sections
Since the nature of this particular business is hyper-competitive, uploading video content to web3/decentralized platforms also can serve as insurance in case of a competitor "playing dirty" and getting the business' video-sharing and/or social media platforms suspended or restricted in some manner
Finally, a local video production company in a major market can upsell the web3/decentralized platform uploading as an add-on service. This is because the company's clients likely already have YouTube and major social media platform help; but they won't have these web3/decentralized platforms nor understand their helpful benefits depending on the clients' specific situations. Of course, the video production company can use these platforms for their own benefits as well.
Feel free to leave your thoughts on other unique situations where local businesses and small businesses can benefit from using non-traditional video sharing platforms.

Decentralized or web3 video sharing platforms, as alternatives to the more traditional centralized video sharing platforms, actually can help local and small businesses in several ways. These benefits can range from:
Directly reaching niche audiences and bypassing targeted paid ad campaigns in the more traditional video sharing platforms
Having backup video platform channels in case of competitors attempting to get the business' video platforms suspended or terminated or receiving some kind of penalty
Link building for search engine reasons
Getting an entry into the ecosystems which are web3, decentralized and/or privacy-friendly
Testing the reaction of videos before posting on the more centralized platforms
Several other reasons
There are many kinds of these video platforms. Here are some arbitrary ways to categorize them:
Decentralized publishing with additional features: Sites like Paragraph allow the embedding of video files + can email channel subscribers like an email newsletter list
Decentralized social media: Platforms like Zora and platforms on the HIVE network allow this to help businesses
Decentralized video sharing sites like 3Speak (tied to HIVE), Dtube, LBRY, and others
Fediverse video sharing: A network of 1500+ self-hosted video sharing sites which allow for connecting in the form nodes, the basis of decentralized platforms
Possible other platforms which allow businesses to upload videos
One use case is for the YouTube channel of a piano bar with locations in Texas and Illinois. The company has multiple playlists, including a dedicated one for each location in Austin, Fort Worth, Frisco, Houston and Rosemont. The playlists on this page now can be synched to a Fediverse video channel, either one which accepts the business' application or one which is self-hosted by the piano bar business. That ecosystem of video sharing is decentralized, can have a niche-focus (live music enthusiasts) or a geographic focus (such as Texas). The reason is that this ecosystem (part of the 1500+ video network) permits the use of playlists, just like YouTube does.
Another use case is for two restaurants which are adjoining and are owned by the same parent company. In this case it is a high end Mexican restaurant and cocktail bar, and the other restaurant is a sports bar. These businesses can upload videos, typically in the "Short" format (3:4) seen in Reels & other popular short-form social media platforms, can be uploaded to a platform like Zora. This is because these also permit the creation of business-specific creator and post-specific tokens to reward followers, presumably those who dined at either establishment & existing social media followers.
A small business selling dog seat covers nationwide uses mainstream video-sharing and social media platforms on a daily basis. This is due to the social and visual nature of cars and dogs. They can use a platform like HIVE to share their videos in communities tied to dogs. This could help get search engine rankings + even earn publicly-traded HIVE and HBD tokens to help offset its paid advertising in the traditional platforms.
This small business which is a creative and experience design studio has lots of visually-compelling video content. These often are case study videos highlighting what the business did for its clients. This business can add lots of written content on a site like Paragraph and embed the relevant video(s). Like Zora mentioned above, the company even can issue creator or post-specific tokens as well as grow a subscriber/follower base which will get emailed upon the publishing of new content.
The same as above applies to this business offering managed IT services, cybersecurity, malware prevention, and security camera monitoring services to small and local businesses in its desired geographic areas. Long form written content, with embedded video, is more appropriate for this B2B business due to the sensitive nature of data protection + the need to be positioned as the authority in the desired niches.
Another use case is a "combined" business which combines:
Local and statewide audiences
Multiple states
Physical and online services
Multiple services in the same geographic area
Such as the case for this company which has the following breakdown:
A local driving school which offers driving lessons as well as being a State-approved 3rd party driving test facility
A State-approved online driver education course for ages 18 to 24 in one state
A State-approved online driver education course for ages 15 to 17 in the same state
A State-approved online driver education course for ages 15 to 17 in another state. The same course just became approved for those ages 18 to 21 in that state's recent legislative session
A State-approved online driver education course for ages 18 to 20 in yet another state
Furthermore, the same company has some (but not all) of its online courses available in Spanish language. This opens up many options for using web3, decentralized, and privacy focused video-sharing websites. These include:
Uploading content on Spanish language Fediverse platforms, since the audience there is obviously targeted for some of the courses
Short-style videos can be uploaded to the decentralized social media platforms which permit small file video uploads
Uploading to college-age communities on sites like HIVE could reach directly prospective customers for the 18-24 age range markets
Fediverse video platforms can allow the same video to be uploaded, but optimized for major cities in the desired states + a different suite of links in the videos' descriptions. This could help with search engine rankings
Uploading to Fediverse video platforms which have state-specific audiences also could help increase awareness of the company, assuming the video content is relevant to that state
Uploading to video sharing sites like LBRY and DTube can help the company get extra exposure in search engine algorithms which scrape those platforms for their "videos" sections
Since the nature of this particular business is hyper-competitive, uploading video content to web3/decentralized platforms also can serve as insurance in case of a competitor "playing dirty" and getting the business' video-sharing and/or social media platforms suspended or restricted in some manner
Finally, a local video production company in a major market can upsell the web3/decentralized platform uploading as an add-on service. This is because the company's clients likely already have YouTube and major social media platform help; but they won't have these web3/decentralized platforms nor understand their helpful benefits depending on the clients' specific situations. Of course, the video production company can use these platforms for their own benefits as well.
Feel free to leave your thoughts on other unique situations where local businesses and small businesses can benefit from using non-traditional video sharing platforms.

How Earth Based, Geo-Focused Metaverse Platforms Can Generate New Leads Directly Or Indirectly
How Metaverse Platforms Tied To Real World Locations Can Help Increase A Small Or Local Business' Leads

Example Of Using A Geo-Focused Metaverse For Local Online Marketing
Showing Examples Of What To Do Or Not Do Using Metaverse Platforms When It Cannot Be Replicated In The Real World

Web3 At A SEO Conference In January 2026
Presenting how Web3 can be used to help search engine optimization and other search engine marketing at a Dallas SEO conference
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