Residential and commercial real estate sales constitute a significant percentage of money flow in any given town across all of the spectrum of real estate. One of the challenges which many real estate agents and brokers have is to attract out-of-state, or at least out-of-the-local-area prospective buyers to purchase the properties in the higher end of the price ranges. Only a handful of markets have more demand for the luxury properties than the properties around the median of the price range.

In this post we are going to discuss some ways in which these real estate professionals may wish to use new technology for marketing their properties to those who don't live or work in the general area of the property. We will use the example of a luxury home for sale in Longview Texas (Gregg County) which is located in East Texas.

Since there are many marketing costs involved with selling a property in the upper price range for a specific region, let's go through just a handful of the kinds of methods which can be done in today's new technology and markets.

First, is the riskiest method - and likely the least to be done! Nonetheless it warrants mentioning, and that is the tokenizing of the property. This is subject to local and state laws, but it basically moves the title into a trust as the sole (or at least the primary) asset. That trust is then "Tokenized" which generates a NFT (non-fungible token) that can be sold quickly through a digital asset wallet such as Metamask for a cryptocurrency such as Ethereum. This is complex, but raw land has been selling this way for some time such as what you find available on a site like Fabrica.land (click here for an example). This also allows for fractional ownership, such as each token representing 1/1000th of the entire property. Families can invest and divide up the shares (tokens) as they wish and then have their own agreements as to who lives there, who owns what %, who takes care of filing fees & property taxes, etc.

Next is much easier. It involves using an Earth-based (geo-focused) metaverse platform like the header of this post shows. Luxury property owners are likely to be more scrutinizing, so having available options such as the ability to fly a drone (or even a helicopter or airplane) above the property and all around the neighborhood may be valuable to the prospective buyer. This same platform also allows the ability to get into a car and drive around the neighborhood from a 3rd person perspective or even a 1st person (dashboard-cam style) view of the neighborhood. This can be done 24/7 even if the prospective buyer lives out of state. Metaverse platforms also allow for multiple people to meet & communicate at the same location at the same time. This means a real estate agent can meet people at the property or a nearby amenity/landmark and discuss the property instead of via an online meeting such as Zoom. Additional benefits also include adding real estate agent's insights on nearby benefits such as local schools, shopping, proximity to medical care and the caliber of the neighborhood.

Many luxury properties have real estate agents who either have produced terrific regular video footage, and some even have gone as far as a good virtual tour. These videos can be shared on multiple platforms to help get more exposure beyond just the regular combination of Facebook, TikTok, Instagram, and YouTube. Luxury properties may warrant inclusion in business-focused social media such as LinkedIn or even high-discussion forums such as those found on Reddit. However, new technology takes this a step further as the core video footage now can be enhanced by various AI video creation/editing tools. You now can make the property's video into something cinematic or you can edit the video into something with more of a historical element to it. Starting with the core video, you now can adjust it and send a follow-up video based on real world interaction with the prospective customer(s) in order to give those people video content which is much more engaging to them. You even can customize certain sections of the original video for the prospective buyer such as adding in the logo of where they want to college on the art seen on the wall in a portion of the video; and you can add in their make/model of car in the driveway. This does require credits, so there is a cost; but the potential return-on-investment for the agent or broker has the potential to be great.

The following video is just a small sample of what AI and existing images & videos can do for luxury real estate sales:

Next, decentralized social media and publishing platforms (such as Paragraph & Zora) allow the agent or brokerage to begin to monetize their social media efforts. Staying with Longview Texas as the example, an entire profile can be created by either party with engaging content about unique aspects of Longview including "hidden treasures" - little known aspects which can be the city compelling to out of state prospective buyers. Whether it be zip lining over gators or eating at Bodacious Bar-B-Q (and other activities as seen here), the agent or brokerage can take photos and small video clips of these little-known benefits to Longview. Adding them as part of an integrated decentralized (web3) social media (SocialFi) strategy can generate value in the Writer Coin (or Creator Coin) and the post-specific tokens. These, in turn, can generate activity which creates a brand new asset on the balance sheet for the agent or broker. The more engagement and followers then the more likely that the images and videos of the luxury home for sale - along with the events and landmarks around Longview - then the more valuable that the profile will become. Currently, the agent or broker makes no money from the mainstream social media platforms, as the only profits to be made are done once a prospective party leaves the social media platform and contacts to inquire about the luxury property. However, the new SocialFi business models allow for each listing's multimedia to become their own asset classes and, perhaps, continue to earn some degree of revenues long after the property eventually gets sold. More on this topic can be added to this publication if you are interested in it.

Finally, the new Augmented Reality (AR) platforms can add unique aspects to the luxury home sales process. For example, if the prospective buyer visits the property and wants to see what a certain item might look like in the back yard then a 3D image can be made of the desired object. Then that 3D image (typically a GLB or similar file) can be uploaded to the exact latitude/longitude of where the prospective luxury home buyer wants to envision the item through some of the newer platforms which permit this. No glasses or headset are needed, just one's smart phone with location and camera enabled. That way the potential buyer can take photos and even short video clips of the item on his/her phone in the location of interest. Hopefully that enables the prospective buyer then to start to ask new questions which are more indicative of a buyer rather than someone who isn't yet motivated.

These are just a few ideas of how new technologies can help those selling higher-end commercial and residential properties, including luxury homes for sale in East Texas.

Residential and commercial real estate sales constitute a significant percentage of money flow in any given town across all of the spectrum of real estate. One of the challenges which many real estate agents and brokers have is to attract out-of-state, or at least out-of-the-local-area prospective buyers to purchase the properties in the higher end of the price ranges. Only a handful of markets have more demand for the luxury properties than the properties around the median of the price range.

In this post we are going to discuss some ways in which these real estate professionals may wish to use new technology for marketing their properties to those who don't live or work in the general area of the property. We will use the example of a luxury home for sale in Longview Texas (Gregg County) which is located in East Texas.

Since there are many marketing costs involved with selling a property in the upper price range for a specific region, let's go through just a handful of the kinds of methods which can be done in today's new technology and markets.

First, is the riskiest method - and likely the least to be done! Nonetheless it warrants mentioning, and that is the tokenizing of the property. This is subject to local and state laws, but it basically moves the title into a trust as the sole (or at least the primary) asset. That trust is then "Tokenized" which generates a NFT (non-fungible token) that can be sold quickly through a digital asset wallet such as Metamask for a cryptocurrency such as Ethereum. This is complex, but raw land has been selling this way for some time such as what you find available on a site like Fabrica.land (click here for an example). This also allows for fractional ownership, such as each token representing 1/1000th of the entire property. Families can invest and divide up the shares (tokens) as they wish and then have their own agreements as to who lives there, who owns what %, who takes care of filing fees & property taxes, etc.

Next is much easier. It involves using an Earth-based (geo-focused) metaverse platform like the header of this post shows. Luxury property owners are likely to be more scrutinizing, so having available options such as the ability to fly a drone (or even a helicopter or airplane) above the property and all around the neighborhood may be valuable to the prospective buyer. This same platform also allows the ability to get into a car and drive around the neighborhood from a 3rd person perspective or even a 1st person (dashboard-cam style) view of the neighborhood. This can be done 24/7 even if the prospective buyer lives out of state. Metaverse platforms also allow for multiple people to meet & communicate at the same location at the same time. This means a real estate agent can meet people at the property or a nearby amenity/landmark and discuss the property instead of via an online meeting such as Zoom. Additional benefits also include adding real estate agent's insights on nearby benefits such as local schools, shopping, proximity to medical care and the caliber of the neighborhood.

Many luxury properties have real estate agents who either have produced terrific regular video footage, and some even have gone as far as a good virtual tour. These videos can be shared on multiple platforms to help get more exposure beyond just the regular combination of Facebook, TikTok, Instagram, and YouTube. Luxury properties may warrant inclusion in business-focused social media such as LinkedIn or even high-discussion forums such as those found on Reddit. However, new technology takes this a step further as the core video footage now can be enhanced by various AI video creation/editing tools. You now can make the property's video into something cinematic or you can edit the video into something with more of a historical element to it. Starting with the core video, you now can adjust it and send a follow-up video based on real world interaction with the prospective customer(s) in order to give those people video content which is much more engaging to them. You even can customize certain sections of the original video for the prospective buyer such as adding in the logo of where they want to college on the art seen on the wall in a portion of the video; and you can add in their make/model of car in the driveway. This does require credits, so there is a cost; but the potential return-on-investment for the agent or broker has the potential to be great.

The following video is just a small sample of what AI and existing images & videos can do for luxury real estate sales:

Next, decentralized social media and publishing platforms (such as Paragraph & Zora) allow the agent or brokerage to begin to monetize their social media efforts. Staying with Longview Texas as the example, an entire profile can be created by either party with engaging content about unique aspects of Longview including "hidden treasures" - little known aspects which can be the city compelling to out of state prospective buyers. Whether it be zip lining over gators or eating at Bodacious Bar-B-Q (and other activities as seen here), the agent or brokerage can take photos and small video clips of these little-known benefits to Longview. Adding them as part of an integrated decentralized (web3) social media (SocialFi) strategy can generate value in the Writer Coin (or Creator Coin) and the post-specific tokens. These, in turn, can generate activity which creates a brand new asset on the balance sheet for the agent or broker. The more engagement and followers then the more likely that the images and videos of the luxury home for sale - along with the events and landmarks around Longview - then the more valuable that the profile will become. Currently, the agent or broker makes no money from the mainstream social media platforms, as the only profits to be made are done once a prospective party leaves the social media platform and contacts to inquire about the luxury property. However, the new SocialFi business models allow for each listing's multimedia to become their own asset classes and, perhaps, continue to earn some degree of revenues long after the property eventually gets sold. More on this topic can be added to this publication if you are interested in it.

Finally, the new Augmented Reality (AR) platforms can add unique aspects to the luxury home sales process. For example, if the prospective buyer visits the property and wants to see what a certain item might look like in the back yard then a 3D image can be made of the desired object. Then that 3D image (typically a GLB or similar file) can be uploaded to the exact latitude/longitude of where the prospective luxury home buyer wants to envision the item through some of the newer platforms which permit this. No glasses or headset are needed, just one's smart phone with location and camera enabled. That way the potential buyer can take photos and even short video clips of the item on his/her phone in the location of interest. Hopefully that enables the prospective buyer then to start to ask new questions which are more indicative of a buyer rather than someone who isn't yet motivated.

These are just a few ideas of how new technologies can help those selling higher-end commercial and residential properties, including luxury homes for sale in East Texas.