1. How are you getting new customers: a bit about leadsMarketing best practicesWhat do customers get from you, and what do they get from your competitor? This is the essence of the customer experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach – and your profits – no matter the industry. Force #3 of the 7 Forces of Business Mastery is World-Class Marketing. Fundamentally, it requires knowing: Who your customers are, and w...