Brands seek customer approval. Customers have being giving away their attention and value to the brands without receiving anything in return. Crypto changes this paradigm. Clients and users will start to realize their value. Consumer brands will have to change completely their approach. But… how? Tokens enable a new way to interact between the brand and the clients. The concept of client will evolve to user. The concept of user and client will merge in a new concept: Community. Overtly known ...