
For years, platforms have treated your attention like a commodity, something to extract, auction, and resell.
Today, that changes. Zora + XMTP unlock the new primitive for attention itself: ownership.
Today, paid messaging is a one of the most valuable business models on the internet worth billions.
LinkedIn charges you to message.
Discord puts community behind a paywall.
OnlyFans monetizes access, but offers no future upside.
“Intro” and “Time.Fun” have been great innovations…
…but each model is pay-to-reach. Extractive. Linear. Zero-sum.
What Zora + XMTP create: A foundational shift:
From pay-to-reach → own-to-connect
Introducing DMs on Zora — creator coins that let anyone invest in someone’s attention and share in their rise. Starting with DMs.
You invest in a person’s Creator Coin.(You don’t have to share personal info or credit card data.)
You gain access (via XMTP-secure chat).
As they grow in reputation, your stake appreciates.
It’s win-win. Not one-way.
You don’t just pay for a chat. You become part of their story.
The most profitable business online is attention. This rewrites the playbook.
Every profile is now a coin. Zora lets you launch your Creator Coin. XMTP powers the private, secure conversations owned by you.
The upside is finally mutual. Early supporters share in long-term value.
Built for creators. This isn’t a tweak. It’s a new internet primitive. Native, composable, and quantum level encrypted. Zora x XMTP gives you:
Creator Coins with utility baked in
Permissionless issuance
Ownership-based messaging
Privacy for both payments and chat
A canvas for new apps to emerge
The future isn’t paywalled. It’s private. And you hold the keys. Launch your Creator Coin. Bet on creators you believe in.
The game just changed.
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3 comments
The attention economy just flipped. Most platforms rent your attention. They charge you to message, gate access, and keep the upside. Introducing Zora DMs (secured by XMTP): → You invest in a creator → You unlock direct DMs → You both share in the upside https://farcaster.xyz/zora/0x16e3a93c
The old model was closed, rented, & extractive This one is open, ownable, and secure Built on: • XMTP for encrypted messaging • Zora Creator Coins for access • Fully composable & permissionless DMs are live on Zora, secured by XMTP Read more → https://paragraph.com/@xmtp_community/the-attention-economy-just-flipped-zora-launches-dms-on-zora-secured-by-xmtp
@cdixon.eth said it best: “Web2 platforms have 100% take rates. They sit between creators and fans — and charge rent.” This flips it. Back someone early → message them → grow with them.