New Methodology, the Consumerization of B2B and Customer SuccessThis article is the second of a 3-part series on growth as a function of customer centricity.Part 1: Background and Proven FrameworksPart 2: Changing Consumer PreferencesPart 3: Authenticity-Led GrowthBuild a useful product, an authentic brand, treat customers like friends and try shit until it works.The generation-defining PLG/SLG companies built in the last recession catered to a different audience than B2B software companies b...