InfoFi Trinity "Mouth-Looting" Guide: Kaito, Cookie, and Galxe
Over the past week, the cryptocurrency market has been sluggish, but "mouth-looting" has gained attention as a new way to participate. This article focuses on the three major "mouth-looting" projects: Kaito, Cookie, and Galxe. In the past week, the market has been in a tug-of-war, with the overall cryptocurrency market falling into a slump. Both price performance and community discussion热度 have been as stagnant as a dead pool. However, in this silence, a new way of participation has increasin...
The Quiet End of an Era: How Wallets Lost the Battle for Traffic to CEXs
An era has quietly come to an end. Wallets, as standalone products, seem to have reached their twilight. Struggling with profitability, they are increasingly being acquired or integrated by centralized exchanges (CEXs) or traditional fintech giants, becoming mere components of larger ecosystems—such as stablecoin payments—rather than the focal point of industry development.The Decline of Standalone WalletsFor entrepreneurs in the space, persistence has become a virtue in itself. The goal? Sur...
The Most “Correct” Direction, the Heaviest Shackles
I. RWA: The Golden Handcuffs of Real-World Compliance Tokenising real-world assets (RWA) is the industry’s most self-evident narrative: put equity, debt, real estate or infrastructure cash-flows on-chain, embrace regulation, serve the real economy. Ant Group’s pilot that turned EV-charging revenue into tokens was hailed as proof that blockchain could slash financing costs. Yet the promise of “real value” is exactly what rivets on the first pair of shackles. A tokenised deed is not a deed in c...
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Behind Kalshi & ai16z’s Meteoric Rise: The Psychological Warfare of Crypto Markets
InfoFi Trinity "Mouth-Looting" Guide: Kaito, Cookie, and Galxe
Over the past week, the cryptocurrency market has been sluggish, but "mouth-looting" has gained attention as a new way to participate. This article focuses on the three major "mouth-looting" projects: Kaito, Cookie, and Galxe. In the past week, the market has been in a tug-of-war, with the overall cryptocurrency market falling into a slump. Both price performance and community discussion热度 have been as stagnant as a dead pool. However, in this silence, a new way of participation has increasin...
The Quiet End of an Era: How Wallets Lost the Battle for Traffic to CEXs
An era has quietly come to an end. Wallets, as standalone products, seem to have reached their twilight. Struggling with profitability, they are increasingly being acquired or integrated by centralized exchanges (CEXs) or traditional fintech giants, becoming mere components of larger ecosystems—such as stablecoin payments—rather than the focal point of industry development.The Decline of Standalone WalletsFor entrepreneurs in the space, persistence has become a virtue in itself. The goal? Sur...
The Most “Correct” Direction, the Heaviest Shackles
I. RWA: The Golden Handcuffs of Real-World Compliance Tokenising real-world assets (RWA) is the industry’s most self-evident narrative: put equity, debt, real estate or infrastructure cash-flows on-chain, embrace regulation, serve the real economy. Ant Group’s pilot that turned EV-charging revenue into tokens was hailed as proof that blockchain could slash financing costs. Yet the promise of “real value” is exactly what rivets on the first pair of shackles. A tokenised deed is not a deed in c...
1. Welcome to the Meme Wars
If you don’t know what psychological operations (“psy-ops”) are, congratulations—you’ve been manipulated your entire adult life.
Crypto marketing is no longer about banner ads; it’s an all-out war where narratives are weapons and attention is ammunition. Every announcement, partnership, or controversy is a battle for mind-share. The winners don’t just ship code—they choreograph belief.
2. Case Study #1: Kalshi Invades Crypto
Kalshi needed a way to siphon attention from meme-coins and challenge Polymarket—without launching a token. Their solution: turn a single hire into a paradigm-shifting event.
Months before the press release, Kalshi quietly signed KOL John Wang.
Social engagement farms and “research” accounts steadily amplified Wang’s profile.
On reveal day, outlets, influencers and think-pieces synchronized the same headline: “Kalshi poaches top crypto KOL.”
The narrative reframed a routine staffing move as a Fortune-500-level coup. Kalshi didn’t just enter crypto; it made its entry feel like a FAANG listing. Simple, deliberate, devastatingly effective.
3. Case Study #2: The ai16z Flywheel
ai16z executed a masterclass in meme-tokenized prestige:
Launch a DAO framing itself as “a16z on-chain.”
Marc Andreessen replies—validating the meme and igniting the zeitgeist.
Drop the Eliza AI Agent, rocketing to GitHub’s top spot overnight.
Under the hood? A GPT-wrapper stitched to an existing API—zero technical breakthrough. But utility wasn’t the point. Owning ai16z became a status symbol, the crypto equivalent of an early Rolex. Ivy-League devs and deep-pocketed believers piled in, driving FDV to $2.5 B (on comically thin float).
Exit strategy? Liquidity isn’t dumped; it’s monetized. ai16z licenses its “tech” to nascent AI projects in exchange for 10 % of their token supply plus marketing support. Pump, distribute, repeat. The psy-op worked—liquidity exited, and ai16z is already plotting its resurrection.
4. Why the Same Trick Never Works Twice
Once the audience recognizes the pattern, the spell breaks. That’s why exhausted buzzwords—airdrops, roadmaps, buybacks, flywheels—signal an early-stage project. Talk is obsolete; only shipping matters.
5. The Takeaway: Arm Yourself for Narrative Combat
Crypto marketing today is coordinated psychological warfare. Victory belongs to teams that:
Craft stories their target audience desperately wants to believe,
Engineer memes that confer identity and status, and
Deliver just enough product to keep the illusion alive.
Assemble your legions like a Roman warlord. In crypto, the arena is ruthless—and the only unforgivable sin is failing to recognize you’re already on the battlefield.
1. Welcome to the Meme Wars
If you don’t know what psychological operations (“psy-ops”) are, congratulations—you’ve been manipulated your entire adult life.
Crypto marketing is no longer about banner ads; it’s an all-out war where narratives are weapons and attention is ammunition. Every announcement, partnership, or controversy is a battle for mind-share. The winners don’t just ship code—they choreograph belief.
2. Case Study #1: Kalshi Invades Crypto
Kalshi needed a way to siphon attention from meme-coins and challenge Polymarket—without launching a token. Their solution: turn a single hire into a paradigm-shifting event.
Months before the press release, Kalshi quietly signed KOL John Wang.
Social engagement farms and “research” accounts steadily amplified Wang’s profile.
On reveal day, outlets, influencers and think-pieces synchronized the same headline: “Kalshi poaches top crypto KOL.”
The narrative reframed a routine staffing move as a Fortune-500-level coup. Kalshi didn’t just enter crypto; it made its entry feel like a FAANG listing. Simple, deliberate, devastatingly effective.
3. Case Study #2: The ai16z Flywheel
ai16z executed a masterclass in meme-tokenized prestige:
Launch a DAO framing itself as “a16z on-chain.”
Marc Andreessen replies—validating the meme and igniting the zeitgeist.
Drop the Eliza AI Agent, rocketing to GitHub’s top spot overnight.
Under the hood? A GPT-wrapper stitched to an existing API—zero technical breakthrough. But utility wasn’t the point. Owning ai16z became a status symbol, the crypto equivalent of an early Rolex. Ivy-League devs and deep-pocketed believers piled in, driving FDV to $2.5 B (on comically thin float).
Exit strategy? Liquidity isn’t dumped; it’s monetized. ai16z licenses its “tech” to nascent AI projects in exchange for 10 % of their token supply plus marketing support. Pump, distribute, repeat. The psy-op worked—liquidity exited, and ai16z is already plotting its resurrection.
4. Why the Same Trick Never Works Twice
Once the audience recognizes the pattern, the spell breaks. That’s why exhausted buzzwords—airdrops, roadmaps, buybacks, flywheels—signal an early-stage project. Talk is obsolete; only shipping matters.
5. The Takeaway: Arm Yourself for Narrative Combat
Crypto marketing today is coordinated psychological warfare. Victory belongs to teams that:
Craft stories their target audience desperately wants to believe,
Engineer memes that confer identity and status, and
Deliver just enough product to keep the illusion alive.
Assemble your legions like a Roman warlord. In crypto, the arena is ruthless—and the only unforgivable sin is failing to recognize you’re already on the battlefield.
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