1. Welcome to the Meme Wars If you don’t know what psychological operations (“psy-ops”) are, congratulations—you’ve been manipulated your entire adult life. Crypto marketing is no longer about banner ads; it’s an all-out war where narratives are weapons and attention is ammunition. Every announcement, partnership, or controversy is a battle for mind-share. The winners don’t just ship code—they choreograph belief.2. Case Study #1: Kalshi Invades Crypto Kalshi needed a way to siphon attention f...

1. Welcome to the Meme Wars If you don’t know what psychological operations (“psy-ops”) are, congratulations—you’ve been manipulated your entire adult life. Crypto marketing is no longer about banner ads; it’s an all-out war where narratives are weapons and attention is ammunition. Every announcement, partnership, or controversy is a battle for mind-share. The winners don’t just ship code—they choreograph belief.2. Case Study #1: Kalshi Invades Crypto Kalshi needed a way to siphon attention f...