
Transcending Traditional Boundaries of Ownership: Tokenizing a Stradivarius Violin
Animoca Brands' executive chairman and co-founder, Yat Siu, sat down with Scott Melker on "The Wolf in All Streets" podcast to uncover his journey of tokenizing a rare Stradivarius violin.

The origin of Anichess, with technical product manager Tom Ho
Chess with Drop of Magic 💫♟️

The evolution of Animoca Brands
A story of conviction and value
<100 subscribers

Transcending Traditional Boundaries of Ownership: Tokenizing a Stradivarius Violin
Animoca Brands' executive chairman and co-founder, Yat Siu, sat down with Scott Melker on "The Wolf in All Streets" podcast to uncover his journey of tokenizing a rare Stradivarius violin.

The origin of Anichess, with technical product manager Tom Ho
Chess with Drop of Magic 💫♟️

The evolution of Animoca Brands
A story of conviction and value
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You have 100,000 followers on X, but switch to another platform, and that number resets to 0.
You are a top player in Game A, but enter Game B, and your achievements do not exist.
You built professional credibility on LinkedIn, but on another social platform, you start from scratch.
Every time you switch to a new app, you are a stranger who must prove who you are again. This is data fragmentation. Your digital identity gets sliced into disconnected pieces, scattered across different platforms.

Data fragmentation is a systemic issue. Platforms treat your personal identity, credit history, and achievements as their proprietary assets, trapping your digital self within data silos.
Large tech companies profit through an identity data business model. They centralize control over your identity credentials and behavioral data, locking you within their walled gardens without your consent. According to 2023 public financial reports, Meta generated approximately $131.9 billion in advertising revenue and LinkedIn generated approximately $15.7 billion in total revenue.
Your identity and value lack cross-platform utility, so you cannot independently decide how to monetize them. You miss out on opportunities, rewards, and access rights. More importantly, you lose control over your own digital identity.

Moca Network is our flagship identity project. It is a decentralized identity and reputation network designed to connect the entire Web3 ecosystem by developing a solution to build chain-agnostic universal identity infrastructure. This fundamentally solves data fragmentation.
The core concept is simple: replace fragmented data with a unified identity system. AIR ID ensures the value and achievements you accumulate in one environment are recognized and usable in any other setting.
The Moca Network system consists of three core components:
Moca Chain: A Layer-1 blockchain designed specifically for identity using Zero-Knowledge Proof (ZKP) technology. Think of it as proving you are an adult without showing all the information on your ID card.
AIR Account: A universal single sign-on system that lets you access all integrated applications with one account.
AIR ID/Credential: A unified identity and credential verification system that works like an encrypted safe. Only you have the key, but others can verify that certain information inside is authentic without opening the safe to look.

You register in any application through AIR Account and the system creates your AIR ID.
Platforms issue you encrypted verifiable credentials, such as credit proof or gaming achievements.
When you enter another application integrated with AIR Kit, the system recognizes your AIR ID.
The new application verifies your credentials are authentic, but does not see the raw data. It only sees the verification result.
The key point: AIR Kit itself does not store your personal data. Data control stays completely in your hands.

On November 4, 2025, Moca Network launched AIR Shop in partnership with Spree Finance. This is the first large-scale commercial application showing how verified identity translates to real benefits.
The AIR Shop platform prioritizes collaborating with SK Planet to offer membership level matching. When users verify their OK Cashbag membership via the AIR Identity Verification application, you automatically unlock the corresponding AIR Shop membership level,earning you up to 31% back in rewards when shopping on the platform. The verified identity determines what you can access:
Flights and hotels
Car rentals and villas
Premium retail discounts
VIP experiences
The integration with SK Planet's OK Cashbag program demonstrates scale. OK Cashbag operates South Korea's largest integrated rewards service with 29 million users and 95,000 merchants.

Through AIR Shop, your loyalty value from OK Cashbag becomes portable across the entire Moca Network ecosystem, solving the exact fragmentation problem this infrastructure was built to address.
Moca Network uses a B2B2C model. It provides underlying identity technology to businesses, which then build user-facing services on top of it. Users access AIR Kit through these business applications without needing to understand the underlying technology.
Moca Network has reached strategic cooperation agreements with multiple enterprises:
SK Planet in South Korea (operates OK Cashbag with over 28 million users)
OneFootball in Germany (global football media platform)
These companies have signed cooperation agreements and will integrate Moca Network's AIR Kit identity infrastructure after mainnet launch.

After mainnet launch, this unified identity will bring you:
Financial service enhancement: Your on-chain credit score will enable better loan terms on DeFi platforms or higher service tiers at partner financial institutions.
Cross-platform benefits: Membership tiers or loyalty points on one platform get recognized and used on other partner platforms.
Vertical scenario applications:
Healthcare: Different institutions can verify and use your health records while protecting privacy.
Recruitment: Employers can directly verify your educational certificates and work history without third-party background checks.
Gaming: Your achievements and assets get recognized and transferred across games.
Ecosystem access: Coverage across over 600 companies in the Animoca Brands portfolio, giving you access to hundreds of millions of users through the partner network.
Moca Network is building an identity layer for the open internet. Through decentralized identity infrastructure, it enables users to regain control over their personal information and prevents your digital value from being monopolized by platforms.
Data fragmentation traps your digital value in silos. Moca Network's mission is to break down these barriers so your identity and data truly belong to you and flow freely.
As mainnet launch approaches, we are building a more secure and equitable digital identity future for the next generation of internet users.
You have 100,000 followers on X, but switch to another platform, and that number resets to 0.
You are a top player in Game A, but enter Game B, and your achievements do not exist.
You built professional credibility on LinkedIn, but on another social platform, you start from scratch.
Every time you switch to a new app, you are a stranger who must prove who you are again. This is data fragmentation. Your digital identity gets sliced into disconnected pieces, scattered across different platforms.

Data fragmentation is a systemic issue. Platforms treat your personal identity, credit history, and achievements as their proprietary assets, trapping your digital self within data silos.
Large tech companies profit through an identity data business model. They centralize control over your identity credentials and behavioral data, locking you within their walled gardens without your consent. According to 2023 public financial reports, Meta generated approximately $131.9 billion in advertising revenue and LinkedIn generated approximately $15.7 billion in total revenue.
Your identity and value lack cross-platform utility, so you cannot independently decide how to monetize them. You miss out on opportunities, rewards, and access rights. More importantly, you lose control over your own digital identity.

Moca Network is our flagship identity project. It is a decentralized identity and reputation network designed to connect the entire Web3 ecosystem by developing a solution to build chain-agnostic universal identity infrastructure. This fundamentally solves data fragmentation.
The core concept is simple: replace fragmented data with a unified identity system. AIR ID ensures the value and achievements you accumulate in one environment are recognized and usable in any other setting.
The Moca Network system consists of three core components:
Moca Chain: A Layer-1 blockchain designed specifically for identity using Zero-Knowledge Proof (ZKP) technology. Think of it as proving you are an adult without showing all the information on your ID card.
AIR Account: A universal single sign-on system that lets you access all integrated applications with one account.
AIR ID/Credential: A unified identity and credential verification system that works like an encrypted safe. Only you have the key, but others can verify that certain information inside is authentic without opening the safe to look.

You register in any application through AIR Account and the system creates your AIR ID.
Platforms issue you encrypted verifiable credentials, such as credit proof or gaming achievements.
When you enter another application integrated with AIR Kit, the system recognizes your AIR ID.
The new application verifies your credentials are authentic, but does not see the raw data. It only sees the verification result.
The key point: AIR Kit itself does not store your personal data. Data control stays completely in your hands.

On November 4, 2025, Moca Network launched AIR Shop in partnership with Spree Finance. This is the first large-scale commercial application showing how verified identity translates to real benefits.
The AIR Shop platform prioritizes collaborating with SK Planet to offer membership level matching. When users verify their OK Cashbag membership via the AIR Identity Verification application, you automatically unlock the corresponding AIR Shop membership level,earning you up to 31% back in rewards when shopping on the platform. The verified identity determines what you can access:
Flights and hotels
Car rentals and villas
Premium retail discounts
VIP experiences
The integration with SK Planet's OK Cashbag program demonstrates scale. OK Cashbag operates South Korea's largest integrated rewards service with 29 million users and 95,000 merchants.

Through AIR Shop, your loyalty value from OK Cashbag becomes portable across the entire Moca Network ecosystem, solving the exact fragmentation problem this infrastructure was built to address.
Moca Network uses a B2B2C model. It provides underlying identity technology to businesses, which then build user-facing services on top of it. Users access AIR Kit through these business applications without needing to understand the underlying technology.
Moca Network has reached strategic cooperation agreements with multiple enterprises:
SK Planet in South Korea (operates OK Cashbag with over 28 million users)
OneFootball in Germany (global football media platform)
These companies have signed cooperation agreements and will integrate Moca Network's AIR Kit identity infrastructure after mainnet launch.

After mainnet launch, this unified identity will bring you:
Financial service enhancement: Your on-chain credit score will enable better loan terms on DeFi platforms or higher service tiers at partner financial institutions.
Cross-platform benefits: Membership tiers or loyalty points on one platform get recognized and used on other partner platforms.
Vertical scenario applications:
Healthcare: Different institutions can verify and use your health records while protecting privacy.
Recruitment: Employers can directly verify your educational certificates and work history without third-party background checks.
Gaming: Your achievements and assets get recognized and transferred across games.
Ecosystem access: Coverage across over 600 companies in the Animoca Brands portfolio, giving you access to hundreds of millions of users through the partner network.
Moca Network is building an identity layer for the open internet. Through decentralized identity infrastructure, it enables users to regain control over their personal information and prevents your digital value from being monopolized by platforms.
Data fragmentation traps your digital value in silos. Moca Network's mission is to break down these barriers so your identity and data truly belong to you and flow freely.
As mainnet launch approaches, we are building a more secure and equitable digital identity future for the next generation of internet users.
3 comments
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Across today’s internet, your identity, achievements, and reputation are locked inside closed platforms. You create value while tech giants capture it. Moca Network is building infrastructure to put that value back in your hands. Learn how @mocaverse is solving data fragmentation, with a quick read on @paragraph 🔍 https://paragraph.com/@animocabrands/how-moca-network-is-solving-the-issue-of-data-fragmentation