Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
Subscribe to Doug Lane
Subscribe to Doug Lane
Share Dialog
Share Dialog
<100 subscribers
<100 subscribers
I’m a big fan of video as a storytelling vehicle for security startups.
But it only works if you can:
Do enough of them to tell a substantive story in bite-sized servings
Showcase the personality and smarts of your team
Too often startups go to one of two extremes:
Engage a video agency to do one or two high-end animated explainer videos that only tell a high-level story, lack any personality, and tear through so much time and budget that doing any more videos feels daunting.
Thinking you can turn the magic of your CTO or star sales engineer on a sales call into “lightning in a bottle” by standing them up in front of a poorly lit whiteboard to drop knowledge for 30 minutes. (Spoiler: it’s not the same.)
When it comes to videos, aim for the middle.
Pay for some professional help, but focus it on:
Getting to a tight script that still has substance
Empowering your team to get good visuals inexpensively
Doing the edit
Most video agencies won’t want to work with you this way.
But if you crack the code on it, you’ll strike a great balance between quantity and quality on a startup marketing budget.
-Doug
I’m a big fan of video as a storytelling vehicle for security startups.
But it only works if you can:
Do enough of them to tell a substantive story in bite-sized servings
Showcase the personality and smarts of your team
Too often startups go to one of two extremes:
Engage a video agency to do one or two high-end animated explainer videos that only tell a high-level story, lack any personality, and tear through so much time and budget that doing any more videos feels daunting.
Thinking you can turn the magic of your CTO or star sales engineer on a sales call into “lightning in a bottle” by standing them up in front of a poorly lit whiteboard to drop knowledge for 30 minutes. (Spoiler: it’s not the same.)
When it comes to videos, aim for the middle.
Pay for some professional help, but focus it on:
Getting to a tight script that still has substance
Empowering your team to get good visuals inexpensively
Doing the edit
Most video agencies won’t want to work with you this way.
But if you crack the code on it, you’ll strike a great balance between quantity and quality on a startup marketing budget.
-Doug
No activity yet