Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
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I recently finished reading "Founder Brand" by Dave Gerhardt. It's a fast and interesting read that's worth checking out.
The general premise is that the best way for a startup to get attention – especially while the product is still taking shape – is to make the founder's ideas and personal brand the focal point and go direct to your audience through channels like social media and podcasts.
I love the idea of replacing outdated B2B marketing rituals with a more human approach. I also think it's a great way to build buzz during the early days without resorting to pitching vaporware.
But the idea of making the story too much about one person resonates with me less. If you have (or if you are) a founder who was born to operate in this way, by all means, use that to your advantage. But I've also met many highly effective founders who aren't well-suited to this role.
In my mind, these concepts become even more powerful when you make them part of your broader culture and empower people to lean into their strengths.
-Doug
I recently finished reading "Founder Brand" by Dave Gerhardt. It's a fast and interesting read that's worth checking out.
The general premise is that the best way for a startup to get attention – especially while the product is still taking shape – is to make the founder's ideas and personal brand the focal point and go direct to your audience through channels like social media and podcasts.
I love the idea of replacing outdated B2B marketing rituals with a more human approach. I also think it's a great way to build buzz during the early days without resorting to pitching vaporware.
But the idea of making the story too much about one person resonates with me less. If you have (or if you are) a founder who was born to operate in this way, by all means, use that to your advantage. But I've also met many highly effective founders who aren't well-suited to this role.
In my mind, these concepts become even more powerful when you make them part of your broader culture and empower people to lean into their strengths.
-Doug
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