Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
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The feedback on yesterday’s video experiment was split down the middle, with about half of you sharing my enthusiasm and the other half feeling like it was too impersonal for senior security buyers to embrace.
But consider this analogy.
I’ve wanted to become better at cooking for a long time. So call me a highly motivated buyer of cooking lessons. There is an excellent chef (like 2x champion on “Chopped” good) the next town over who will literally come to my house and give me cooking lessons. And about 2 years ago, someone I did a favor for gave me a gift certificate for this chef as a thank you. So I have budget.
But you know what. I haven’t done it.
Why? A million different reasons. I’m really freakin’ busy. COVID. I need a new oven. The kitchen’s a mess.
So what would work better for me? Getting live, one-on-one, highly personalized instruction from a celebrity chef or signing up for a non-personalized Masterclass course with Gordon Ramsey, Thomas Keller, or Wolfgang Puck?
The personalized lesson would be better. Just like a live meeting with your founder, field CTO, or star sales engineer would be better than an interactive video.
But I’ll probably do the Masterclass first. Because someday I’ll be sitting at home at midnight and decide I’m in the frame of mind to take the first small step toward solving this problem.
Enterprise security is harder than maintaining a clean and functional kitchen. You buyers have bigger problems than I do.
Make it as easy as possible for them to take the first step.
-Doug
The feedback on yesterday’s video experiment was split down the middle, with about half of you sharing my enthusiasm and the other half feeling like it was too impersonal for senior security buyers to embrace.
But consider this analogy.
I’ve wanted to become better at cooking for a long time. So call me a highly motivated buyer of cooking lessons. There is an excellent chef (like 2x champion on “Chopped” good) the next town over who will literally come to my house and give me cooking lessons. And about 2 years ago, someone I did a favor for gave me a gift certificate for this chef as a thank you. So I have budget.
But you know what. I haven’t done it.
Why? A million different reasons. I’m really freakin’ busy. COVID. I need a new oven. The kitchen’s a mess.
So what would work better for me? Getting live, one-on-one, highly personalized instruction from a celebrity chef or signing up for a non-personalized Masterclass course with Gordon Ramsey, Thomas Keller, or Wolfgang Puck?
The personalized lesson would be better. Just like a live meeting with your founder, field CTO, or star sales engineer would be better than an interactive video.
But I’ll probably do the Masterclass first. Because someday I’ll be sitting at home at midnight and decide I’m in the frame of mind to take the first small step toward solving this problem.
Enterprise security is harder than maintaining a clean and functional kitchen. You buyers have bigger problems than I do.
Make it as easy as possible for them to take the first step.
-Doug
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