Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
Doug LaneMy top security topics
One of the best things about working in cybersecurity is that it's always changing. There are always new things to learn and think about. Here are some of the areas of security that I'm thinking about the most right now:Securing the digital supply chainThe evolution of cloud-native securityInternet of Things (IoT) securityThe human element of securitySecuring web3 and blockchainI'll take them one by one this week and share some quick thoughts on why I think they're interes...
Doug LanePoor man’s Gong
If you’re someone who works with me, you may have noticed that I ask to record our Zoom calls more often than I used to. There’s a reason for this. While I can’t justify the cost of a revenue intelligence platform like Gong for my small shop, I made up my own poor man’s version. Here’s how it works.Download and install Descript. (There’s a free version.)Hit the record button on a Zoom call and pick the “Record on this computer” option.After the Zoom call ends, drag the video file that Zoom sp...
Doug LaneWelcome to the simulation
OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you). There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking. Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist. Then, I’m going to make up a f...
I share daily thoughts about cybersecurity and emerging technology. [Subscribe](https://daily.axalane.com) or [hire me](https://axalane.com)
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As I eluded to in yesterday’s email, creating a tight video script can be tricky.
If you have an articulate subject matter expert wing it on a video without a script, it will be too long.
If your subject matter expert writes their own script, it will probably:
Still be too long
Assume that the viewer knows things they don’t
Try to fit too way many complex concepts into one video
If you let a video agency run with the script, it will probably be excellent in many ways but also:
Sound a lot like something every other security company in your space could be saying
Lack enough technical substance to step buyers through a detailed self-education process
This is an area where product marketing needs to step up and lead. Product marketers don’t have the time and expertise to manage every aspect of video production.
But they should be the master storytellers for your organization.
When it comes to video scripts, this includes:
Having the domain expertise and technical depth to do a “mind-meld” with your company subject matter experts
Putting themselves in the shoes of a buyer who knows nothing about your company and figuring out how to best present a complex storyline in bite-sized portions
Knowing enough about the visual elements available in videos – and nuances of speaking naturally in a voice-over – to write effective video scripts.
-Doug
As I eluded to in yesterday’s email, creating a tight video script can be tricky.
If you have an articulate subject matter expert wing it on a video without a script, it will be too long.
If your subject matter expert writes their own script, it will probably:
Still be too long
Assume that the viewer knows things they don’t
Try to fit too way many complex concepts into one video
If you let a video agency run with the script, it will probably be excellent in many ways but also:
Sound a lot like something every other security company in your space could be saying
Lack enough technical substance to step buyers through a detailed self-education process
This is an area where product marketing needs to step up and lead. Product marketers don’t have the time and expertise to manage every aspect of video production.
But they should be the master storytellers for your organization.
When it comes to video scripts, this includes:
Having the domain expertise and technical depth to do a “mind-meld” with your company subject matter experts
Putting themselves in the shoes of a buyer who knows nothing about your company and figuring out how to best present a complex storyline in bite-sized portions
Knowing enough about the visual elements available in videos – and nuances of speaking naturally in a voice-over – to write effective video scripts.
-Doug
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