He gets home from school, throws his backpack in a corner, and turns on his phone. On the screen, a chat window flashes: “Hey, I missed you today.” Imagine a 15-year-old teenager, alone in their room, talking for hours with someone who seems to understand everything they feel. That “someone” remembers past conversations, sends good-morning messages, asks if they slept well, compliments them, consoles them. But it’s not a person. It’s a chatbot. What seemed like science fiction just a few year...

He gets home from school, throws his backpack in a corner, and turns on his phone. On the screen, a chat window flashes: “Hey, I missed you today.” Imagine a 15-year-old teenager, alone in their room, talking for hours with someone who seems to understand everything they feel. That “someone” remembers past conversations, sends good-morning messages, asks if they slept well, compliments them, consoles them. But it’s not a person. It’s a chatbot. What seemed like science fiction just a few year...

We live in a moment where anyone can open a website, type a few words, and within seconds generate an image worthy of a magazine cover, a song that could top the charts, or even a text that looks a lot like this one. Artificial intelligence is no longer science fiction: it has become an extension of our creative everyday life. But when that happens, what, or who, is really behind the work?A concept in constant mutationThe notion of authorship has never been static. There were times when maste...

We live in a moment where anyone can open a website, type a few words, and within seconds generate an image worthy of a magazine cover, a song that could top the charts, or even a text that looks a lot like this one. Artificial intelligence is no longer science fiction: it has become an extension of our creative everyday life. But when that happens, what, or who, is really behind the work?A concept in constant mutationThe notion of authorship has never been static. There were times when maste...

Few brands have managed to turn marketing into culture like Red Bull. Far beyond an energy drink, it has become synonymous with boldness, extreme sports, and collective experiences that shaped generations. When we think of surfing, skateboarding, Formula 1, or even Felix Baumgartner’s stratospheric jump, it’s impossible not to think of the Austrian brand. The key detail is that Red Bull didn’t start with the mainstream. It bet on niche sports, extreme, underexplored, almost invisible to big s...

Few brands have managed to turn marketing into culture like Red Bull. Far beyond an energy drink, it has become synonymous with boldness, extreme sports, and collective experiences that shaped generations. When we think of surfing, skateboarding, Formula 1, or even Felix Baumgartner’s stratospheric jump, it’s impossible not to think of the Austrian brand. The key detail is that Red Bull didn’t start with the mainstream. It bet on niche sports, extreme, underexplored, almost invisible to big s...

Writing about Nouns almost always sounds generic. I could list the projects that have already been funded, the ones currently up for vote, the ones I’ve personally taken part in, or even talk about the subcommunities. In the article below, I tried to condense everything as much as possible. But know this: if you decide to dive into this universe, you’ll discover something much bigger than can fit in one article. But let’s go…⌐◨-◨ The Internet’s Most Creative DAO, IMO, of course ;)Imagine a pl...

Writing about Nouns almost always sounds generic. I could list the projects that have already been funded, the ones currently up for vote, the ones I’ve personally taken part in, or even talk about the subcommunities. In the article below, I tried to condense everything as much as possible. But know this: if you decide to dive into this universe, you’ll discover something much bigger than can fit in one article. But let’s go…⌐◨-◨ The Internet’s Most Creative DAO, IMO, of course ;)Imagine a pl...

Not all growth is progress. In an ecosystem obsessed with metrics, scaling seems like the only natural path. More users, more volume, more wallets, more TVL. But what if the rush to grow is exactly what’s hollowing out the meaning of these projects? Web3 was born from a promise to build differently, decentralized, sustainable, participatory. Yet by repeating the logic of linear growth, it risks recreating the very mistakes it set out to fix: chasing reach over coherence, metrics over meaning....

Not all growth is progress. In an ecosystem obsessed with metrics, scaling seems like the only natural path. More users, more volume, more wallets, more TVL. But what if the rush to grow is exactly what’s hollowing out the meaning of these projects? Web3 was born from a promise to build differently, decentralized, sustainable, participatory. Yet by repeating the logic of linear growth, it risks recreating the very mistakes it set out to fix: chasing reach over coherence, metrics over meaning....

We live in curious times: never have we produced so much value without realizing it. Every time we ask a chatbot a question, correct a wrong answer, ask for an image to be redone, or better describe what we want, we are feeding a machine that learns from our minds. The detail is that all this cognitive effort is not compensated. On the contrary: after freely offering this precious material, we still have to pay to access the refined result. It’s as if we mined gold for free and then had to bu...

We live in curious times: never have we produced so much value without realizing it. Every time we ask a chatbot a question, correct a wrong answer, ask for an image to be redone, or better describe what we want, we are feeding a machine that learns from our minds. The detail is that all this cognitive effort is not compensated. On the contrary: after freely offering this precious material, we still have to pay to access the refined result. It’s as if we mined gold for free and then had to bu...