Hello everyone, and welcome back.
Yes, I'm back after three months of summer break on the beaches of Bulgaria, where I was "working and having fun" with tourists (think beach bars, hotels) and a young team of travel enthusiasts. Anyway, it was a great summer without screen time and inconsequential chats on X or at crypto conferences.

I'm very happy and grateful that I could step out of our (tech and web3) bubble for several months and observe and experience life the non-tech people live. Life where they only really care about technology if it helps them live their lives better. Whether at work, at home, or while travelling. Technology for those who don't work in technology means one of 3 things

• productivity tool,

• entertainment tool,

• additional stress of learning something new.

No non-tech user cares about how "that thing works and what rails it uses to do the thing." They only care if that helps them to do the thing they hired it for. (check Jobs To Be Done - JTBD).

I'm saying it because even though I have always been aware of it and I repeat it a lot, it shocked me how much true it still is and how much we, meaning us working in tech and crypto especially, are blinded by our own wishful thinking that someone else cares.

My long-term goal with BuildBetter is to help at least 1 million (web3) builders (aka technical founders) to build better projects, teams, and businesses. Better means several non-technical things, and it starts with more users, more growth, more excitement, all done in (ideally) a profitable way! That’s what I want for you and the world. Because profitable products mean users/customers love them and can’t live without them, otherwise they wouldn’t pay to use them.

I consider my writing, videos, consulting, and fractional work all part of the same vision. Obviously, content scales much better than my working hours. That's why I want to thank you so much for being here and for possibly sharing some relevant pieces with your colleagues or friends who might find them useful.

I've been writing this for quite some time, so I think this is a good moment to review and highlight some of the pieces carrying topics that you might want to revisit as we speed up towards the end of 2025. I've grouped them under four themes - Sales and people behaviour, Playbook and frameworks, Communicating your message, and Macro views. Hopefully it helps your orientation.

Enjoy 👇

Persuasion vs Deception in Sales
The Fine Line That Best Builders Walk With Purpose
https://paragraph.com/@buildbetter/persuasion-vs-deception-in-sales

Want to Be Unstoppable at Sales or Community-Building?
Here’s your shortcut: work in real estate to learn persuasion, and in hospitality to master human connections. One year in either can change your life forever.
https://paragraph.com/@buildbetter/want-to-be-unstoppable-at-sales-or-community-building

The Silent Saboteur: Don’t Let Fear Kill Momentum After Great Meeting
Learn why the period after a great meeting or pitch is dangerous when your mind can turn victory into a threat and insecurity.
https://paragraph.com/@buildbetter/the-silent-saboteur-dont-let-fear-kill-momentum-after-great-meeting

Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care
Here’s a common-sense BD playbook for crypto founders who actually want users, not spectators.
https://paragraph.com/@buildbetter/crypto-gtm-isnt-rocket-science-its-dms-vision-and-10-people-who-care

Before You Build Anything, Trace the Pain
Customer Value Chain - Why Map It? Decoupling - What Is It?
https://paragraph.com/@buildbetter/before-you-build-anything-trace-the-pain

Why Infinite Scroll Wins and Your dApp Doesn’t
Variable Reinforcement Theory for builders - learn how variable rewards fuel engagement.
https://paragraph.com/@buildbetter/why-infinite-scroll-wins-and-your-dapp-doesnt

The Frameworks That Built Billion-Dollar Products (Part 1. and 2.)
From Jobs-to-be-Done to Game Theory: the frameworks every successful builder should know
https://paragraph.com/@buildbetter/22-the-frameworks-that-built-billion-dollar-products

Onboarding Done Right (Part 1.-3.)
Vision, Ways of Working, Team - Onboarding decides how fast your teammates will become productive and useful!
https://paragraph.com/@buildbetter/onboarding-done-right-part-3

Never Stop Repeating Your Vision
Super important topic we all forget at times. Repeat your vision and why you are after it at every occasion that you get.
https://paragraph.com/@buildbetter/share-your-vision-1000-times

Narrative > Hype: The Sustainable Way to Win
Spoiler: It’s not code that wins. It’s conviction - and how you communicate it.
https://paragraph.com/@buildbetter/narrative-greater-hype-the-sustainable-way-to-win

Technology Cycles and The Anti-FOMO Playbook For Web3 Builders
My favorite lens to look at cycles. What can we learn from Carlota Perez's Framework of Technological Revolutions and Financial Capital
https://paragraph.com/@buildbetter/technology-cycles-for-builders_carlotaperez

How Tech and Financial Cycles Map On Today
From Gartner to Kondratiev's Waves and Dalio's Debt Cycles: Where Web2 and Web3 Really Stand in April 2025
https://paragraph.com/@buildbetter/how-tech-and-financial-cycles-map-on-today

Web3 Underdog Themes With Outsized Potential (2025–2026 Edition)
From cultural protocols to social primitives, and intersection of climate and crypto; these are (maybe) the strange themes worth chasing
https://paragraph.com/@buildbetter/web3-underdog-themes-with-outsized-potential-2025-2026-edition

How Mentoring & Coaching Founders Got Me Back To Writing
Pretty much just reinforcing the point that we should all write regularly
https://paragraph.com/@buildbetter/bfg-how-coaching-got-me-back-to-writing

That's it. This is selection of IMHO better articles that are relevant or timeless. I've written over fifty shorter or longer pieces so far, and feel free to browse them all.

If you think any of these are relevant to someone you know, please send them the link. They will thank you for helping them build a better product and business.

If you have additional questions or want help putting it to work, feel free to ask.

Till next week, stay optimistic and build better! 😉

BFG

Publishing every Tue morning UTC and occasionally over the weekends.