

This short checklist is related to essays exploring market cycles. Check it out - maybe it will give you confidence to lean in. (for that secret announcement scroll to the end)
Use this to locate your opportunity inside the macro wave.
Region
Are you building in the U.S. (late-stage ICT, early-stage AI)?
In Europe (early cleantech wave, regulatory deployment phase)?
In Asia (manufacturing maturity, emerging local Web3 platforms)?
Industry
Are you in a legacy sector ripe for creative destruction (finance, mobility, media)?
Are you building in mainstream crypto (DeFi, RWAs, Stables)?
Are you building in an edge category that hasn’t found a dominant platform yet (ReFi, Web3 social, AI coordination)?
Focus
Is your product middleware?
Is your product infrastructure or application layer?
Are you solving for early adopters or future mass market?
Type of Technology
Are you still building for the mature 5th wave (Web2-style SaaS, centralized data stacks)?
Are you aligned with the emergent 6th wave (AI, green tech, ownership protocols)?
Are you in one or more of 6th wave areas?
Market Signals
Are you having problems with distribution?
Are competitors consolidating or fragmenting?
Is the biggest challenge education, regulation, or infrastructure?
Cycle Leverage
Are you taking advantage of low capital costs (early cycle)?
Are you creating anti-fragile value in a downturn (Turning Point)?
If you answered 2. or 3. more than twice, which means you're building along the lines of “emerging,” “infrastructure,” “6th wave,” or “anti-fragile” — you’re probably in a timing sweet spot.
Take it with a grain of salt. Market is changing quickly. Although it doesn't mean we should not aim to understand our place in it and in the cycles.
This short list of questions is supposed to make you think and revisit the cycle-theories because world is changing faster than I imagined last year when I wrote them. It's here to give you answers. Those must come from you.
Just a short note, you'll be hearing about this regularly so people would not miss it.
Since you're the first to know, I want to ask for you support. 🙏
I'm working on rebranding Web3Magic Podcast to BuildBetter and merging it with this newsletter.
Channel: https://www.youtube.com/@Web3MagicPod - will soon become BuildBetter channel.
First explainer video 👇
I'd appreciate if you would hop on for a second, subscribe to the channel and maybe leave a comment or two under any video you'll find interesting. With the renaming, YouTube algo is now confused so any comment helps enormously with discoverability. Thank you!
Let's BUILD BETTER businesses! 😉
BFG
ICYMI: Essay explaining how can Lean Canvas and Business Model Canvas be helpful tools for founders. Read here ...
https://paragraph.com/@buildbetter/lean-canvas-adapted-for-web3-projects
Connect with me:
- on Farcaster: https://warpcast.com/bfg
- on X: https://twitter.com/aka_BFG
- on TG: https://t.me/BrightFutureGuy
- and join YouTube: https://www.youtube.com/@Web3MagicPod
I still have a LinkedIn in case you're that old.
This short checklist is related to essays exploring market cycles. Check it out - maybe it will give you confidence to lean in. (for that secret announcement scroll to the end)
Use this to locate your opportunity inside the macro wave.
Region
Are you building in the U.S. (late-stage ICT, early-stage AI)?
In Europe (early cleantech wave, regulatory deployment phase)?
In Asia (manufacturing maturity, emerging local Web3 platforms)?
Industry
Are you in a legacy sector ripe for creative destruction (finance, mobility, media)?
Are you building in mainstream crypto (DeFi, RWAs, Stables)?
Are you building in an edge category that hasn’t found a dominant platform yet (ReFi, Web3 social, AI coordination)?
Focus
Is your product middleware?
Is your product infrastructure or application layer?
Are you solving for early adopters or future mass market?
Type of Technology
Are you still building for the mature 5th wave (Web2-style SaaS, centralized data stacks)?
Are you aligned with the emergent 6th wave (AI, green tech, ownership protocols)?
Are you in one or more of 6th wave areas?
Market Signals
Are you having problems with distribution?
Are competitors consolidating or fragmenting?
Is the biggest challenge education, regulation, or infrastructure?
Cycle Leverage
Are you taking advantage of low capital costs (early cycle)?
Are you creating anti-fragile value in a downturn (Turning Point)?
If you answered 2. or 3. more than twice, which means you're building along the lines of “emerging,” “infrastructure,” “6th wave,” or “anti-fragile” — you’re probably in a timing sweet spot.
Take it with a grain of salt. Market is changing quickly. Although it doesn't mean we should not aim to understand our place in it and in the cycles.
This short list of questions is supposed to make you think and revisit the cycle-theories because world is changing faster than I imagined last year when I wrote them. It's here to give you answers. Those must come from you.
Just a short note, you'll be hearing about this regularly so people would not miss it.
Since you're the first to know, I want to ask for you support. 🙏
I'm working on rebranding Web3Magic Podcast to BuildBetter and merging it with this newsletter.
Channel: https://www.youtube.com/@Web3MagicPod - will soon become BuildBetter channel.
First explainer video 👇
I'd appreciate if you would hop on for a second, subscribe to the channel and maybe leave a comment or two under any video you'll find interesting. With the renaming, YouTube algo is now confused so any comment helps enormously with discoverability. Thank you!
Let's BUILD BETTER businesses! 😉
BFG
ICYMI: Essay explaining how can Lean Canvas and Business Model Canvas be helpful tools for founders. Read here ...
https://paragraph.com/@buildbetter/lean-canvas-adapted-for-web3-projects
Connect with me:
- on Farcaster: https://warpcast.com/bfg
- on X: https://twitter.com/aka_BFG
- on TG: https://t.me/BrightFutureGuy
- and join YouTube: https://www.youtube.com/@Web3MagicPod
I still have a LinkedIn in case you're that old.
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Cycle Positioning Checklist For Founders
Cycle Positioning Checklist For Founders - might be a good quick read to see if your startup is truly aligned with the emerging 6th wave (AI, Web3, & ownership protocols). Use this 6-point checklist ... If you answer "yes" to #2 or #3, you’re winning👇 /buildbetter