Introduction to Hana Network:
With just a few taps on social media platforms, crypto newcomers can complete a tip or a mini-game and instantly receive token rewards. Behind this seamless experience is Hana Network, which is pioneering a new entry point into the decentralized world with its “financial entertainment” strategy.

“Just three steps, no cross-chain operations required—ordinary users can easily participate,” said Hana Network on June 17, when it launched its Token Generation Event (TGE) early access on Binance Alpha, OK, and Bitget platforms. Community users quickly shared their participation screenshots on social media.

This fundraising round, valued at $40 million, raised $2 million and supported multi-chain operations on Ethereum, BSC, and Arbitrum, igniting market enthusiasm. In the same week, Binance announced its participation in Hana Network’s $9.75 million funding round, propelling this “hypercasual finance” startup into the spotlight.

01 Financing Blueprint: A Three-Stage Leap with Exponential Valuation Growth

Hana Network’s financing journey is a classic case in the crypto venture capital space. Initially incubated in YZi Labs (formerly Binance Labs) during its fifth cohort, the project established its legitimate lineage. In January 2024, the team launched Hana Gateway, a trustless asset channel solution, laying the groundwork for its subsequent explosive growth.

The first significant funding round occurred in October 2024 when Hana Network secured $4 million in financing, with participation from SushiSwap, Alliance, and Orange DAO. Although the valuation was not publicly disclosed at this stage, the product prototype had already gained recognition.

The real turning point came in 2025. In a new funding round themed “No More CEX” (farewell to centralized exchanges), Hana Network raised another $5.75 million, with investments from well-known funds such as Momentum 6 and Exnetwork Capital.

After this round, the total financing reached $9.75 million, forming a complete capital support chain. Notably, the valuation has seen significant changes: in the strategic financing disclosed in March 2025, Hana Network’s valuation had already reached $100 million, while the public sale to the community was conducted at a $40 million Fully Diluted Valuation (FDV), significantly lower than the institutional investment price.

This “community-first” pricing strategy made it one of the few projects with a public sale valuation lower than the VC valuation, triggering a buying frenzy among retail investors.

02 Product Revolution: Social Fission and Lightweight Interaction as a Breakthrough Experiment

The core innovation of Hana Network lies in transforming complex DeFi interactions into everyday social behaviors. Positioning itself as a “lightweight financial user interface,” it packages underlying protocols like Hyperliquid to create a user-friendly experience for beginners.

In terms of specific functional design, Hana introduces three major innovative mechanisms:

• Attention Reward System: Users can exchange tokens for active behavior on social platforms.

• P2P Tipping Function: Supports one-click tipping with cross-chain assets.

• Gamified Task System: Guides users to complete on-chain operations through simple tasks.

This design has led to explosive growth. After the first phase of the mainnet, Hanafuda (a traditional Japanese card game), was launched, it quickly accumulated 500,000 users and $40 million in Total Value Locked (TVL). Users can obtain rewards through gamified interactions without needing to understand complex private key management or gas fee mechanisms.

“Our goal is to replace CEXs (centralized exchanges),” Hana founder Kohei Hanasaka said in the announcement. The project has already secured the listing rights on Hyperliquid, building a complete ecosystem loop.

By partnering with wallets like Bitget Wallet to launch social tasks incentivized with 680,000 HANA tokens, Hana is integrating the crypto experience into mainstream social scenarios like Telegram and X.

03 TGE Mechanism: Dual-Track Token Distribution Innovation

The TGE early access launched on June 17 showcases Hana Network’s sophisticated token economic design. This public sale released 5% of the tokens (50 million), with a unit price of $0.04, fully unlocked at TGE with no lock-up period.

Unlike conventional Initial DEX Offerings (IDO), Hana adopted a dual-track allocation mechanism:

• Community Subscription Channel: Open to the public with a $40 million FDV.

• Ecosystem Incentive Pool: 1.5% of the tokens were reserved for partners like Kaito AI, with 0.75% specifically allocated for Hana ecosystem builders.

This design ensures fair access while strengthening ecosystem collaboration. The user participation threshold is extremely low: simply connect your wallet through the Binance Alpha platform and subscribe with stablecoins like USDT or BUSD.

More noteworthy is the deep integration of Binance Alpha points. As a key credential for participating in the TGE, the Alpha points system underwent a significant upgrade in June: starting from June 19, airdrop distributions will be carried out in two stages, with high-point users prioritized.

Users can accumulate points in two ways:

• Asset Holdings: Holding over $100,000 in assets earns 4 points daily.

• Token Purchase Volume: Double points activities on the BSC chain can accelerate point accumulation.

“Five percent is really a small number,” the Hana team seemed to hint at a larger airdrop scale when the community discussed the airdrop ratio of the Fragmetric project, sparking market expectations for subsequent benefits.

04 Binance Ecosystem: Alpha Points System Redefines the New Token Landscape

Behind Hana’s TGE craze is Binance’s strategic reorganization of the entire new token ecosystem. Binance Alpha 2.0, launched in March 2025, broke down the barriers between CEX and DEX, allowing users to participate in on-chain new token offerings directly with their exchange accounts.

This upgrade brought three major changes:

• Simplified Operations: No more cross-chain bridges or gas fee preparations.

• Democratized Access: The Alpha points system replaced capital thresholds.

• Risk Control: Double points activities reduced the cost of point farming.

According to Binance’s earning effect analysis, the historical highest return for a single account participating in TGE activities reached $583. Holding BNB combined with farming Alpha points has become the golden rule for maximizing returns.

The new Alpha airdrop rules announced on June 14 further strengthened fairness: airdrops will be distributed in two stages, with high-point users prioritized, followed by a lower threshold for the second wave of claims. This mechanism rewards core users while expanding coverage, paving the way for token distribution for projects like Hana.

05 Hypercasual Finance: When DeFi Meets Social Fission

The “hypercasual finance” wave represented by Hana Network is rewriting the path to crypto adoption. Traditional DeFi relies on high capital thresholds and specialized technical knowledge, while Hana achieves a disruptive breakthrough through three design approaches:

• Lightweight Interaction: Simplifying complex operations into everyday actions like liking and tipping.

• Social Onboarding: Relying on platforms like Telegram and TikTok for user acquisition.

• Instant Rewards: Micro-tasks combined with real-time reward feedback.

This model precisely targets two incremental markets: young Gen Z users and new users from developing countries. According to its roadmap, the mainnet’s subsequent phases will introduce more social interaction scenarios, ultimately realizing the vision of “one address for all chains.”

“Hana does not focus on TVL as the core metric, but prioritizes user numbers,” the project’s white paper clearly states. This user growth-oriented strategy resonates perfectly with Binance’s strategy to expand its user base.

Introduction to Hana Network:
With just a few taps on social media platforms, crypto newcomers can complete a tip or a mini-game and instantly receive token rewards. Behind this seamless experience is Hana Network, which is pioneering a new entry point into the decentralized world with its “financial entertainment” strategy.

“Just three steps, no cross-chain operations required—ordinary users can easily participate,” said Hana Network on June 17, when it launched its Token Generation Event (TGE) early access on Binance Alpha, OK, and Bitget platforms. Community users quickly shared their participation screenshots on social media.

This fundraising round, valued at $40 million, raised $2 million and supported multi-chain operations on Ethereum, BSC, and Arbitrum, igniting market enthusiasm. In the same week, Binance announced its participation in Hana Network’s $9.75 million funding round, propelling this “hypercasual finance” startup into the spotlight.

01 Financing Blueprint: A Three-Stage Leap with Exponential Valuation Growth

Hana Network’s financing journey is a classic case in the crypto venture capital space. Initially incubated in YZi Labs (formerly Binance Labs) during its fifth cohort, the project established its legitimate lineage. In January 2024, the team launched Hana Gateway, a trustless asset channel solution, laying the groundwork for its subsequent explosive growth.

The first significant funding round occurred in October 2024 when Hana Network secured $4 million in financing, with participation from SushiSwap, Alliance, and Orange DAO. Although the valuation was not publicly disclosed at this stage, the product prototype had already gained recognition.

The real turning point came in 2025. In a new funding round themed “No More CEX” (farewell to centralized exchanges), Hana Network raised another $5.75 million, with investments from well-known funds such as Momentum 6 and Exnetwork Capital.

After this round, the total financing reached $9.75 million, forming a complete capital support chain. Notably, the valuation has seen significant changes: in the strategic financing disclosed in March 2025, Hana Network’s valuation had already reached $100 million, while the public sale to the community was conducted at a $40 million Fully Diluted Valuation (FDV), significantly lower than the institutional investment price.

This “community-first” pricing strategy made it one of the few projects with a public sale valuation lower than the VC valuation, triggering a buying frenzy among retail investors.

02 Product Revolution: Social Fission and Lightweight Interaction as a Breakthrough Experiment

The core innovation of Hana Network lies in transforming complex DeFi interactions into everyday social behaviors. Positioning itself as a “lightweight financial user interface,” it packages underlying protocols like Hyperliquid to create a user-friendly experience for beginners.

In terms of specific functional design, Hana introduces three major innovative mechanisms:

• Attention Reward System: Users can exchange tokens for active behavior on social platforms.

• P2P Tipping Function: Supports one-click tipping with cross-chain assets.

• Gamified Task System: Guides users to complete on-chain operations through simple tasks.

This design has led to explosive growth. After the first phase of the mainnet, Hanafuda (a traditional Japanese card game), was launched, it quickly accumulated 500,000 users and $40 million in Total Value Locked (TVL). Users can obtain rewards through gamified interactions without needing to understand complex private key management or gas fee mechanisms.

“Our goal is to replace CEXs (centralized exchanges),” Hana founder Kohei Hanasaka said in the announcement. The project has already secured the listing rights on Hyperliquid, building a complete ecosystem loop.

By partnering with wallets like Bitget Wallet to launch social tasks incentivized with 680,000 HANA tokens, Hana is integrating the crypto experience into mainstream social scenarios like Telegram and X.

03 TGE Mechanism: Dual-Track Token Distribution Innovation

The TGE early access launched on June 17 showcases Hana Network’s sophisticated token economic design. This public sale released 5% of the tokens (50 million), with a unit price of $0.04, fully unlocked at TGE with no lock-up period.

Unlike conventional Initial DEX Offerings (IDO), Hana adopted a dual-track allocation mechanism:

• Community Subscription Channel: Open to the public with a $40 million FDV.

• Ecosystem Incentive Pool: 1.5% of the tokens were reserved for partners like Kaito AI, with 0.75% specifically allocated for Hana ecosystem builders.

This design ensures fair access while strengthening ecosystem collaboration. The user participation threshold is extremely low: simply connect your wallet through the Binance Alpha platform and subscribe with stablecoins like USDT or BUSD.

More noteworthy is the deep integration of Binance Alpha points. As a key credential for participating in the TGE, the Alpha points system underwent a significant upgrade in June: starting from June 19, airdrop distributions will be carried out in two stages, with high-point users prioritized.

Users can accumulate points in two ways:

• Asset Holdings: Holding over $100,000 in assets earns 4 points daily.

• Token Purchase Volume: Double points activities on the BSC chain can accelerate point accumulation.

“Five percent is really a small number,” the Hana team seemed to hint at a larger airdrop scale when the community discussed the airdrop ratio of the Fragmetric project, sparking market expectations for subsequent benefits.

04 Binance Ecosystem: Alpha Points System Redefines the New Token Landscape

Behind Hana’s TGE craze is Binance’s strategic reorganization of the entire new token ecosystem. Binance Alpha 2.0, launched in March 2025, broke down the barriers between CEX and DEX, allowing users to participate in on-chain new token offerings directly with their exchange accounts.

This upgrade brought three major changes:

• Simplified Operations: No more cross-chain bridges or gas fee preparations.

• Democratized Access: The Alpha points system replaced capital thresholds.

• Risk Control: Double points activities reduced the cost of point farming.

According to Binance’s earning effect analysis, the historical highest return for a single account participating in TGE activities reached $583. Holding BNB combined with farming Alpha points has become the golden rule for maximizing returns.

The new Alpha airdrop rules announced on June 14 further strengthened fairness: airdrops will be distributed in two stages, with high-point users prioritized, followed by a lower threshold for the second wave of claims. This mechanism rewards core users while expanding coverage, paving the way for token distribution for projects like Hana.

05 Hypercasual Finance: When DeFi Meets Social Fission

The “hypercasual finance” wave represented by Hana Network is rewriting the path to crypto adoption. Traditional DeFi relies on high capital thresholds and specialized technical knowledge, while Hana achieves a disruptive breakthrough through three design approaches:

• Lightweight Interaction: Simplifying complex operations into everyday actions like liking and tipping.

• Social Onboarding: Relying on platforms like Telegram and TikTok for user acquisition.

• Instant Rewards: Micro-tasks combined with real-time reward feedback.

This model precisely targets two incremental markets: young Gen Z users and new users from developing countries. According to its roadmap, the mainnet’s subsequent phases will introduce more social interaction scenarios, ultimately realizing the vision of “one address for all chains.”

“Hana does not focus on TVL as the core metric, but prioritizes user numbers,” the project’s white paper clearly states. This user growth-oriented strategy resonates perfectly with Binance’s strategy to expand its user base.