Clarity isn’t sexy—until it closes a deal. Then it’s the hottest thing in the room. The sooner you stop chasing “differentiation theater” and start explaining why your idea makes sense in one sentence, the sooner people will actually say yes.

Clarity isn’t sexy—until it closes a deal. Then it’s the hottest thing in the room. The sooner you stop chasing “differentiation theater” and start explaining why your idea makes sense in one sentence, the sooner people will actually say yes.